With nearly half of consumers now choosing wine when dining out in Italy's On Premise, the opportunities are expanding—but how can drink suppliers capture this momentum? Eleonora Formisano, NIQ's Italy wine expert, shared exclusive insights from CGA by NIQ’s Italy Wine Report in the recent Milano Wine Week highlighting new trends in the HoReCa sector. From shifting preferences between still and sparkling wines to value-conscious choices and emerging trends like wine-based cocktails, the potential for growth is immense! 🍷🍾 Read key takeaways from the event here: https://lnkd.in/gMwc4sU4 #OnPremise #WineCategoryInsights #DrinkTrends #WineCocktails #NoandLow #WineConsumption #WineInsights #ConsumerInsights
About us
CGA by NIQ provides definitive On Premise consumer intelligence that reveals new pathways to growth for the world’s most successful food and drink brands. With more than 30 years of best-in-class research, data, and analytics, CGA by NIQ provides the Full View(TM). CGA by NIQ works with food and beverage suppliers, consumer brand owners, wholesalers, government entities, pubs, bars, and restaurants to protect and shape the future of the On Premise experience. Using the most complete and clear understanding of measurement and insights, CGA by NIQ provides a competitive edge to guide winning strategies for On Premise businesses. NIQ was founded in 1923 and is an Advent International portfolio company. For more information, visit NIQ.com or www.cgastrategy.com.
- Website
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http://www.cgastrategy.com
External link for CGA by NIQ
- Industry
- Market Research
- Company size
- 201-500 employees
- Headquarters
- Stockport, Greater Manchester
- Type
- Privately Held
- Specialties
- Bespoke On Trade Consultancy, Consumer Research, hospitality, market research, market measurement, location and sales planning, out of home, drinks, and eating out
Locations
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Primary
Strawberry Studios
Watson Square
Stockport, Greater Manchester SK1 3AZ, GB
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200 W Jackson Blvd
Chicago, Illinois 60606, US
Employees at CGA by NIQ
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Julien Veyron
Client Solutions Director France CGA by Nielsen IQ
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George Argyropoulos
Supporting On Premise Business Growth | Activating Data & Insights | Coaching & Mentoring
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David Turner
Director of Information Services at CGA Strategy Ltd
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Dale Richards
Project Manager, NIQ, NA Operations
Updates
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Understand the consumer’s path to purchase in Canada’s On Premise 🍻💳 In today’s competitive market, understanding how consumers make their choices is crucial. From category to brand and serve type, there are multiple touchpoints influencing decisions. Are you leveraging the most effective strategies to drive sales and maximise ROI? CGA by NIQ’s upcoming On Premise Path to Purchase Report provides key insights into the consumer journey, helping you influence decisions at every stage. Stay competitive, engage consumers throughout their experience, and ensure your brand stands out! Download more information here > https://lnkd.in/g4QkAitP #ConsumerInsights #OnPremise #PathToPurchase #MarketResearch #BrandStrategy #CanadianMarket #CGAByNIQ #ConsumerJourney
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📌 ICYMI: Catch Graeme Loudon's presentation at #BCB2024 on ‘Checking the Pulse on Premiumization’. Where is the trade-up opportunity still present in the On Premise and how can suppliers and venues capitalise? ⚡ Find out more, watch here: https://lnkd.in/gyE9MyJu
Checking the Pulse on Premiumization
https://www.youtube.com/
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🎃 Don’t let this Halloween scare away your sales! Younger consumers are haunting bars, pubs, and nightclubs, and they’re thirsty for spirits… 🍸👻 Younger drinkers, especially those aged 18-34, are stepping out for Halloween for eerie celebrations at significantly higher rates than the average consumer. A third of 25-34-year-olds and a quarter of 18-24-year-olds are flocking to On Premise venues for eerie celebrations. And they’re not just showing up—they’re spending more, offering valuable trade-up opportunities for venues and drinks brands alike. 🎉💰 With spirits—especially vodka and tequila—seeing huge sales uplifts, the week leading up to Halloween is the perfect time for beverage suppliers and venue operators to craft the ultimate blend of promotions and activations to capture the crowd. Unlock key insights to make the most of this occasion: https://lnkd.in/gbbZ3MGh #HalloweenOpportunity #BeverageOccasions #VenueOperators #DrinkSuppliers #ConsumerTrends #BeverageInsights
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Britain’s leading hospitality groups recorded year-on-year sales growth of 1.7% in September 📈 Following below-inflation growth in July and August, industry growth has matched the inflationary rate of 1.7% in September. While this is a welcome improvement, it is a sign of the continuing challenges to real terms growth, as the sector enters the crucial final quarter of the year. Explore the latest figures from the CGA and RSM UK Hospitality Business Tracker - https://lnkd.in/gd9A5n9p #OnPremise #LikeForLike #Business #Hospitality #Sales #ConsumerTrends
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Stay ahead of the curve with The Measure, your go-to newsletter for all On Premise updates. 🍻 From industry trends to success stories that drive results, The Measure brings you valuable insights straight to your inbox. Don't miss out on what's happening in the On Premise world—Subscribe now and be part of a community that’s always a step ahead: https://lnkd.in/g6vrAvcP
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Ireland’s consumers remain eager to eat and drink out despite rising costs—but they are demanding full value for their spending. Rising prices are changing people’s habits in some significant ways, with big implications for category and brand choices. Suppliers need to keep an eye on what these trends mean for spending patterns, and deliver consistently good value for money to keep people coming out to eat and drink. Understanding consumers’ changing behaviour is more important than ever if businesses are to protect market share and seize opportunities. Explore the latest in consumer behaviour across The Republic of Ireland and Northern Ireland in CGA's 'Playing to win in the On Premise'. Find out more here - https://lnkd.in/gYM4K8d3 #OnPremise #OnTrade #Hospitality #ConsumerTrends #CostOfLiving #Beverage #Alcohol
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Trade-ups remain a big trend in the worldwide On Premise—but how can suppliers and venues capitalise? Graeme Loudon, CGA by NIQ’s global customer success director, explored the way forward in premiumisation at the recent Bar Convent Berlin event. Here are seven of his top insights: https://lnkd.in/gr6kCGKx
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Following a recent decrease in footfall, South Korea's On Premise is experiencing a promising resurgence, with visitation increasing to 91% ( 3pp vs August). 📈 While consumers continue to enjoy beer, wine has seen a slight uptick ( 5pp vs 2024 average), underlining the importance of targeting the right occasions and offerings for beverage brands. 🍷🍾 The latest Consumer Pulse report also answers what premiumisation means to consumers, illuminating the factors that drive premium choices to help drink suppliers optimize their offerings and attract more consumers. ✨🌠 👉Download the full report here to stay up-to-date with the market: https://lnkd.in/g7VXK6VD #SouthKorea #OnPremise #ConsumerVisitation #PremiumOfferings #Premiumisation #ConsumerTrends #ConsumerInsights #DrinkSuppliers #KoreaBeverageIndustry #DrinkCategoryConsumption
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Unlock the secrets to boosting your On Premise tequila sales!🍹 🚀 Staying ahead in the tequila market is tougher than ever - competition is fierce, and without the right insights, brands risk falling behind in this fast-growing category. CGA by NIQ’s latest research reveals the data you need to stay competitive—from the rise of premium tequilas to shifts in how younger, urban consumers engage with the category. Don’t let your brand get left behind—leverage these insights to maintain your sales momentum as we head into the crucial festive period. 👉 Dive into the full blog for actionable insights: https://lnkd.in/grfpkvHQ