Caretta Research

This week, we'd like to introduce you to Stefania Syrsiri, who holds deep expertise in coding and machine learning. Stefania is involved in engineering and automating AI pipelines, with a focus on natural language processing (NLP) and does various data mining experiments across Portal data. Stefania is instrumental in extracting deep, valuable insights from the vast data available on Caretta Portal. This work enables our clients to make data-driven decisions with confidence, and navigate the complexity of big data, turning information overload into actionable intelligence. Her expertise goes beyond coding - Stefania also translates complex data into actionable insights through insightful reports. One such report, focusing on Gen AI and its use cases in media tech, was showcased by Caretta Research at several events and gained significant traction by various industry leaders and executives. In her spare time, Stefania enjoys expressing her creativity through creating 2D digital art. 🎨

Ed Barton, research director at Caretta Research, was recently featured on Telecoms.com podcast to discuss all about how media tech buyer’s habits are changing, AI’s impact on the industry, and the challenges facing public service broadcasters. 🎧 Watch or listen to the full podcast episode here: https://lnkd.in/eej229YB Thanks for having us, Iain Morris Scott Bicheno.

Helping studios, distributors, broadcasters and pay TV operators wth complex procurements is my absolute favourite type of project. At Caretta Research we've worked with some of the biggest names in the industry to help them make the right choices in rights management, MAM, OVP/streaming platforms and systems integration. Running procurements, RFPs, POCs, and vendor selection effectively -- in a way that gets the best outcomes for buyer and vendors is a core part of that. Yes, there is a place for the RFP (however hated by vendors) -- but it needs the right approach if an RFP is to be an effective tool to choose vendors in a meaningful way, and it needs to be supported by a broader engagement, including structured demos or POCs. Do read the report on media technology procurement we produced with Bubble Agency based on a global industry survey (download from our website) ... and join us for a discussion today (2pm UK time), hosted by Perifery, and including the very sound advice of Thalia Crone at Fremantle, one of our industry's leading tech buying experts.

🤖 Is AI revolutionising broadcast and media? We've partnered with TVBEurope and TV tech to launch the industry's first-ever large-scale research on AI’s impact. 🔎 We're seeking insights from both media tech buyers and vendors to understand: How AI is currently being used in broadcast and media The biggest challenges in AI adoption The real-world effects of AI on workflows and products Take our 10-minute survey and be a part of a groundbreaking report which will be published at IBC - International Broadcasting Convention. 📌 Take the survey: https://lnkd.in/euyUdUsM #AI #broadcastinnovation #AIinmedia

🚨 Coming to a screen near you! 🚨 Join us for a really exciting webinar next week "From RFP to ROI - Lessons in Optimising Storage Procurement" 🎥 🗓️ Date: Tuesday, 23rd July 🕒 Time: 2pm BST Learn how to balance structure and flexibility in the broadcast and media technology procurement process to focus on solutions and maximize ROI. Featuring insights from Caretta’s latest report and expert panelists 👇 Robert Ambrose 👉 Media Technology Analyst and Consultant, Co-Founder and Managing Director at Caretta Research Thalia Crone 👉 Global Head of Media Supply Chain Operations at Fremantle Peter Watling 👉 Senior Sales Director at Perifery George Maddocks 👉 Solutions Architect at Perifery Moderated by Danielle Harper 👉 Account Director at Bubble Agency Register now 👇 https://lnkd.in/dv4nPh8C #Webinar #BroadcastTechnology #MediaTech #Procurement #ROI #CarettaResearch #MediaEntertainment #Fremantle #BubbleAgency

Dubbing makes up around 55% of the $4 billion movie and TV localisation market value, but its share is declining as subtitling grows, according to our newest analyst insight “The dynamics of localisation”. This in-depth analysis explores this shift, diving into industry consolidation, operational and technical pressures, AI use cases and limitations, and more. 📌 Request your free copy: https://lnkd.in/ezqsY_3J #localisation #mediaindustry

Have you noticed a disconnect in how media technology procurement processes are handled? 📊 Our survey with Caretta Research revealed vendors can tailor their approach and better showcase their solutions, while buyers can balance structure with flexibility to make effective technology investments. 🔍 Highlights: - Vendors favour flexibility: Almost 60% prefer informal engagements over structured processes. - Potential Risks: Without structure, buyers risk losing focus on essential project goals. - Finding Balance: Buyers need a mix of structure and flexibility to ensure they choose solutions that truly meet their needs. 🔗 Download the full report for detailed insights and strategies on balancing procurement processes: https://bit.ly/3RDe4QB #MediaTech #MediaEntertainment #Procurement #BusinessGrowth

News production professionals, journalists, and newsroom teams: We want to hear from you 🗣️📺 We’re partnering with Dalet to delve deep into the world of modern newsrooms, and want to hear about: ⚙️ The reality of your newsroom operations 🌱 How workflows are changing 🏋 The challenges you face day in and day out Take our quick, 10-minute survey and contribute to an important industry report on the future of news production. 📌 Take the survey: https://lnkd.in/ePHY254b #newsrooms #newsproduction #workflows

Join us for a webinar packed with insights from media technology procurement professionals on July 23rd at 2PM UK time. Hosted by Perifery, @robertambrose from Caretta Research will be joined by @thaliacrone, global head of media supply chain operations at production giant Fremantle. They’ll be sharing their expertise and tips from running and advising on multiple procurements for streaming platforms, MAM, rights management and system integration, plus revealing key procurement findings from our latest industry research with Bubble Agency. 👋 Meet the panellists: Robert Ambrose Thalia Crone Peter Watling George Maddocks Danielle Harper 💻 Register now: https://lnkd.in/eVrwy8Di

📺 News production professionals, journalists and newsroom teams, we need you 🗣️ Together with Dalet we are on a mission to understand: ⚙️ How modern newsrooms operate 🌱 How workflows are evolving 🏋 The unique pressures you face every day Share your experience in our quick, 10-minute survey and be a part of an important industry report which will be published at the end of Q3 2024, giving you a glimpse into the future of news production. 📌 Take part in the survey: https://lnkd.in/e4uNUtRz #newsrooms #newsproduction #workflows