Burberry

We are delighted to announce the appointment of Paul Price as Chief Product Merchandising and Planning Officer.     Paul, who was our Chief Merchandising Officer from 2007-2017, returns to Burberry in an expanded role after serving as Chief Executive Officer of Topshop and Topman in London and then James Perse in Los Angeles as well as running his own consulting firm. Joshua Schulman, CEO, Burberry commented: “I am delighted to welcome Paul to Burberry. He is an exceptional merchant and retail leader who has led high performing teams across channels and geographies. Paul combines business acumen and a focus on the customer with a dynamic and energetic leadership style. As a key member of the Burberry leadership team during the company’s peak era of value creation, Paul was responsible for product strategies that led to consistent double-digit growth. I look forward to working with Paul and know he will help unleash the commercial and creative alchemy that will drive Burberry forward.”    To read the full announcement, click here: https://lnkd.in/ety8xhky

‘ENDURANCE’, the National Geographic Documentary Film which tells the heroic tale of Ernest Shackleton and the recovery of his sunken ship is now available to stream on Disney .       In 1914, Sir Ernest Shackleton and his crew wore Burberry gabardine while traversing the vast continent of Antarctica. When their ship, the Endurance, was lost to frigid pack ice, Shackleton kept his crew of 27 men alive for over a year.       Featuring Burberry gabardine replicas of the garments worn by Shackleton and his crew, the documentary film combines masterfully restored archival footage with modern-day technology to bring Shackleton’s voyage to life.     Watch the ‘ENDURANCE’ trailer here: https://lnkd.in/eTgcQ8Ez

On Thursday, we hosted a special event to celebrate the opening of our new flagship store in Sanlitun, Beijing.     Attendees included Brand Ambassadors Chen Kun and Tang Wei, as well as Cai Yun, He Cong, Lai Weiming, Mika, Shi Pengyuan, Tan Yuanyuan, Xin Shuang, Xu Ruohan, Zeng Keni, Zhang Yaqin and Zhang Youhao.   Discover more about the new flagship opening here: https://lnkd.in/e9JBgT5N

Introducing our new flagship store in Sanlitun, an outdoor district and iconic shopping destination in Beijing.    Inspired by London architecture, our storied heritage is explored through the store’s design touches. Natural stone features are reminiscent of British limestone, while the staircase is complete with a metal balustrade, akin to the cast iron railings found on London streets.    Set across three floors, the space features key pieces from Burberry Classics and our latest outerwear campaign, alongside our Winter 2024 collection.     The store is located at 19 Sanlitun Road, Chaoyang District, Beijing. Discover more about the opening here: https://lnkd.in/e9JBgT5N

As the weather turns colder in different parts of the world, we’re spotlighting wool’s natural and long-lasting qualities for Wool Month.     A warm and naturally breathable material, our cosy luxury wool products, including knitwear and scarves, offer protection to all our wearers during the cooler months.     Featured in the Winter 2024 campaign, Lila Moss wears the pleated wool dress in Coal.   Discover more here: https://lnkd.in/e6zMCEXx

We continue to celebrate our outerwear heritage by taking our next pop-up to the Hankyu Umeda department store in Osaka.     Inspired by the joy of British park and the outdoors, the pop-up references traditional features found in a London park, featuring benches and public checkers tables which visitors are invited to play at.     Our Outerwear 2024 collection is also featured within the pop-up, including an exclusive selection of men’s and women’s quilted jackets and knits. Accessories include the Burberry Check tote, the Peg bag and the Rocking Horse bag, and embroidered scarves in wool cashmere.    The Hankyu Umeda pop-up will run until 5 November. 

As part of our Outerwear 2024 campaign, ‘It’s Always Burberry Weather’, we are celebrating the timeless craft of our cashmere scarves in a new series of portraits.    The portraits feature friends of Burberry, including Barry Keoghan, Cara Delevingne, Cole Palmer, Eberechi Eze, Olivia Colman, Simz, and Zhang Jingyi, each wrapped in Burberry Check.     Discover more about our scarves here: https://lnkd.in/e6zMCEXx 

To celebrate our outerwear heritage, the Shelter, a joyful illustration taken from the Burberry archive, is revived for our ‘It’s Always Burberry Weather’ campaign. Featuring in murals and on posters from London to Brooklyn, the Shelter was used as a brand signifier from the late 1970s to the early 1990s and derived from a 1933 catalogue showing a man and woman standing back-to-back with two dogs. Recreated with a ‘Burberrys’ shelter displaying one of our oldest House codes, the Equestrian Knight Design, the logo continued to be used with different weather backdrops and catchphrases. These included ‘Weather-wise’ and ‘Here is the Burberry Forecast’, referencing our heritage of protecting people from the weather. Discover more about our heritage here: https://lnkd.in/eQFNPX-G

As part of our continued dedication to circularity, we have launched Scarf for Tomorrow: an initiative that helps ensure our signature scarves can be enjoyed for longer through our ReBurberry aftercare services.     Our Scarf Refresh service helps restore the fabric’s soft finish through specialist brushing, steaming and misting. Our scarves can also be turned into unique tailored pieces through Scarf Upcycle, a repair service that helps to revitalise each scarf through custom embroidery, darning and personalisation.     Discover more about ReBurberry Services for all our products here: https://lnkd.in/eZgzvCTq

Our cashmere scarves are manufactured by Johnstons of Elgin, a Scottish mill which we have partnered with since 1900. In a process that involves over 30 different steps, the cashmere is woven on traditional looms, washed in local spring water, and carefully brushed to create its soft, lustrous feel. Each stage is completed by dedicated craftspeople using expertise passed down through generations, with many processes still completed by hand. Discover more about our Burberry Check scarf and the ‘Made in the UK’ series here: https://lnkd.in/e2Hus3VB