We are a unique full-service creative and marketing agency operating within the superyacht and luxury markets. We live in a world with an insatiable appetite for media content and that is what we create; photos, films and stories.
The business was founded by Robert Gleed and Jeff Brown. Since entering the superyacht industry in 2003, Jeff has become one of the industry’s most successful photographers and film directors and Robert one of the industry’s most knowledgeable and astute marketing professionals.
Central to the company’s ability to deliver real benefits to its clients is an experienced in-house team of strategists, designers, photographers, cameramen and communication professionals. The result is a true media and marketing powerhouse that combines knowledge and relationships, with photography, film, print, web, design and marketing services to clients.
We're on our way back to Auckland, and we can't wait!
Entries for the 2025 NZ Millennium Cup are open now for the race, which will take to Auckland's waters 1-4 February 2025. We'll have new entries on the track, like 34 metre LEGEND, as well as repeat campaigners returning like our 2020 winner, KAWIL.
Don't miss your chance to join our entries - read the full story here and enter online.
https://bit.ly/4cDMOKe#superyacht#superyachtregatta#superyachtpacific
“Why do you bother photographing or filming from a helicopter when you can use a drone?”
This was a question I was asked recently by a photographer, to which my reply was “how many times have shot from a helicopter?” His answer was “I never have”. Mmm…I thought how can you be so dismissive of something you have no experience of and, more importantly, how many clients are missing out on the benefits?
The thing is, we have been using drones since 2013 and we continue to love using them on every shoot to get content that is not possible to get any other way. But we also know the benefits of shooting from a helicopter. For us the mix of both is the perfect scenario.
So to help explain the benefits have a look at this video of Jeff shooting from a helicopter.
After watching and reading the points below, you may begin to wonder why more shoots aren't using a helicopter for aerials? Is it a lack of knowledge, a lack of experience, the perception they are expensive or not time efficient or a bit of everything?
Anyway, here are few points to consider once you have watched the video…
The camera, and more importantly, the optical size of the lenses capture much more light and more detail than a drone resulting in higher quality photos and video.
Switching between landscape and portrait formats is almost instant. Not only does this allow us to capture one scene extremely efficiently it gives us the ability to be more creative and react faster to what we see, delivering a better result for the client.
Not only can we switch between formats instantly, the same goes for the ability to shoot with different lenses to capture a wider range of content.
Visibly, because the person shooting is actually in the air with a full 360 degree view they can see so much more than the narrow view presented from a drone monitor. When combined with the eyes of the pilot this gives us a unique understanding of the yacht, the weather and the complete environment. This means we are able to maximise the perspectives, the light and the wind to capture more compelling content.
On the subject of weather, if the wind picks up and makes drone operation less than ideal, a helicopter will keep providing us a stable shooting platform.
Restrictions on flying drones are increasing as authorities look to control their use. This can result in limiting what we can capture on a shoot. Whereas helicopter flight restrictions have remained the same for years.
A helicopter flight time is approx 2.5hrs, most drones max out at 25-30mins in normal operating conditions, requiring a battery change, what’s more in a helicopter we can capture all the photo and film content we need in 45-60mins
One more thing, not shown in this video is our film guy who is sitting behind Jeff, this allows us to shoot both video and photos of the same scene at the same time. This makes life much easier for the yacht and crew as we only need to do a setup once. With a drone it’s either one or the other.
Dreaming of an extraordinary family vacation this Summer? Look no further than the stunning BOADICEA, available for charter with YPI!
This remarkable superyacht offers luxurious and spacious accommodation for 18 in 9 cabins, with an interior volume comparable to vessels over 80m.
Experience an unforgettable adventure with a new state-of-the-art cinema, a spectacular party deck featuring a jacuzzi, wet bar, and barbecue, a fully equipped gym and wellness centre, a top-tier chef team, and a huge beach club area with a wide array of water sports equipment.
Ideal for luxury escapes, BOADICEA still has some limited availability for a Summer charter. Contact us today to turn your dream vacation into reality at [email protected]
📹 Breed Media
We're gearing up for an epic showdown on the waters of the Hauraki Gulf and the dates are set! Join us for the South Pacific's premier superyacht regatta when the 2025 NZ Millennium Cup kicks off, 1-4 February, in Auckland.
FROM THE ARCHIVES: The original video walkthrough?
I was recently going through the archives and found footage from one of our first ever yacht shoots. 21 years ago we thought this video walkthrough by following the crew was a pretty cool idea 😂. No fancy stabilising from the lens, gimbals or software just follow, shoot and edit. I love how many times the toilets are featured and don’t mention the music. 😩
It was actually one video of many that we shot that we then featured on a DVD of the yacht. (Look up DVD) The yacht was SY NAOS and it was shot in Auckland, New Zealand with Captain Ben Marshall
TWW WELCOMES 50M BENETTI B.NOW ALUNYA TO THE CHARTER FLEET
https://lnkd.in/dRvSNcKz
Accommodating up to 10 guests across five suites, there is a spacious owner’s suite on the main deck, complete with a study area, large ensuite, and a private terrace. The remaining guest staterooms are situated on the lower deck, designed for comfort and privacy. The yacht also features six additional cabins for an 11-person crew, to look after guests.
For those feeling energetic, ALUNYA has an onboard gym, with full gym set up, and carries an impressive selection of tenders and water sports toys, including a 13m SACS chase boat, 2 Sea-Doo Spark jetskis, 2 Fliteboards, a variety of inflatable and towable toys, a large inflatable docking pontoon and a netted swimming pool.
#charter#yacht#yachtingTWW Yachts
I was lucky enough to attend the inaugural session of the SUPERYACHT MARKETING ROADSHOW in London last week, an event designed by Breed Media to enlighten and empower the #marketing community within the #superyacht industry. Really inspiring.
Congratulations to Jeff Brown and Robert Gleed. Looking forward to seeing what you both have in mind for the next edition.