Brand Finance

Johnson & Johnson maintains its position as the world’s strongest #pharma #brand with a Brand Strength Index (BSI) score of 83.3 out of 100. In a strategic move marking the largest restructuring in its nearly 140-year history, Johnson & Johnson completed the spin-off of its consumer business under the new parent company, Kenvue to enhance operational efficiency and focus on core expertise in the pharmaceutical and MedTech sectors. China’s Yunnan Baiyao and Germany’s Bayer follow behind as the second and third strongest pharma brands respectively. Healthcare report 2024: https://lnkd.in/dKjZaYn

It's great to have the opportunity to talk about the "So what?" of branding, so I was incredibly grateful when I was asked to speak at International Advertising Association Brand Summit pop-up at the Cannes Lions International Festival of Creativity recently. Hosted at the LinkedIn rooftop of the iconic Carlton hotel, our panel delved into the future of #B2B brand investment and brand readiness. A huge thank you to my fellow panelists: • Wendy Walker, our moderator from Salesforce • Michelle Froah from ETS • Sydney Nhlanhla Mbhele (CM SA) from Absa Group   Its always enlightening to hear insights from the inside of brands on the realities of dealing with these issues and I'm honored to have shared the stage with you.   Some key points I was able to share from our recent research: • According to our 2024 Brand Finance Most Valuable B2B Brands Index, the value of top B2B brands increased by a quarter-trillion dollars from 2023 to 2024. • We discussed the trend of increased brand investment as a growth driver for some brands, while others remain focused on bottom-of-funnel activities. • We highlighted the crucial role of consistency in driving long-term impact for B2B brands to realize their full potential.   I'd like to extend my appreciation to Tom Stein for his efforts in organizing this event, and to Fredrik Borestrom and the LinkedIn team for hosting us in such a spectacular setting.   These discussions reinforce the dynamic nature of B2B branding and the importance of events like these in shaping our industry's future. I'm excited to see how these insights will influence B2B brand strategies moving forward.   #B2BBranding #CannesLions2024 #BrandValuation #IAA

Italian football fans were least optimistic about their chances in the #Euros, and turns out, they were right. What about the other nations’ team – will optimism levels predict who wins? Ahead of the #2024 #Euros, Brand Finance asked people in England, Italy, Germany, France, and Spain whether they agree with the statement: “My national team will win the UFEA Euro 2024 competition.” Italy was the least optimistic, with 55% of respondents agreeing they’d take the trophy, and sure enough, they were knocked out of the tournament by Switzerland in the round of 16. The most optimistic team is Spain, with a whopping 84% feeling optimistic, followed by France, then Germany, then England. This coming weekend will be a telling one, with Germany, Spain and France all vying for a semi-final spot on Friday, while England fans will have to wait until Saturday to find out if they’ll be one step closer to the title. We’ll definitely check back in on Monday, but until then, another interesting data point – when it comes to their country’s teams’ chances in the Euros, women are more optimistic than men. This data is analysis of Brand Finance's latest #sports research study, which collected insights into fans’ perceptions of multiple sports, leagues, clubs and their engagement patterns. This is used by Brand Finance to understand the strength of sporting brands, as well as how these rights-holders can benefit the brands of their sponsors. #Football #UEFA #Sports #BrandFinance

The Brand Finance #India 100 2024 report found Westside more than doubled its #brand value this year to USD357 million, making it the fastest-growing brand in the ranking. Motherson Group increased its brand value by 86% to USD1.1 billion to be India's second-fastest-growing brand. Sonata Software was the third-fastest-growing brand, with a brand value increase of 83% to USD263 million. India 100 2024: https://lnkd.in/dGHqR5S

Leading the charge, Lazada ( 40%) is the world’s fastest-growing #Retail #brand in 2024. Lazada’s “Choice” value offering was introduced in 2023 to competing with the likes of Temu and Shein, and food retailers METRO AG ( 39%) and Grupo Chedraui ( 33%) secure second and third, respectively, underscoring impressive growth in a challenged industry.   Retail 100 2024 report: https://lnkd.in/dn8cn2kt

Seven of #Belgium's top ten most valuable #brands grew in brand value in 2024. Banking brand, KBC Bank & Verzekering’s value grew 14% to $6.1 billion, maintaining a healthy lead as Belgium’s most valuable brand ahead of BDO (brand value up 7% to $4.1 billion). AB InBev's brand value remained stable at $2.2 billion despite reduced US volumes following a drop in Bud Light sales. Belgium 10 2024: https://lnkd.in/gGb-3856

EDP tops the charts as #Portugal's most valuable brand with a 4% increase, hitting €2.5 billion! Despite market challenges, Galp and Pingo Doce hold strong at #2 and #3. Shoutout to Continente for a remarkable 49% surge in brand value, climbing to 4th place! Discover the full report on the adaptability and innovation of Portuguese brands: https://lnkd.in/dftEbiX #BrandValue #Innovation #MarketLeaders

Brand Finance’s latest #Retail 100 ranking reveals significant shifts among the world’s strongest retail #brands – not one is ranked in the same position as in 2023.  Australia’s Bunnings and France’s Decathlonhave overtaken Argentina’s Mercado Libre whose Brand Strength Index (BSI) score dropped by almost 3 points. Big movers include Amazon now ranked fourth, while Woolworths Group rounds out the top five strongest retail brands – each rated AAA for brand strength.   Retail 100 2024 report: https://lnkd.in/gCwRTPK

How will a recent cybersecurity attack impact UnitedHealthcare’s brand strength? UnitedHealthcare currently holds the top spot as the strongest healthcare services brand with a Brand Strength Index score of 79.0 out of 100, performing strongly in Familiarity, Consideration, and Recommendation metrics. However, a recent cybersecurity attack might impact the brand’s strength moving forward. Humana (74.9/100) and Cigna Healthcare (74.4/100) are currently in second and third place for brand strength. Healthcare report 2024: https://lnkd.in/dKjZaYn

Positive perceptions of Philips consumer electronics are boosting the #brand strength of its #medical #devices arm. Brand Finance’s research reveals that rising Familiarity and Reputation have driven Philips’ Brand Strength Index score to a 78.3 out of 100, crowning it as the strongest medical devices brand. ResMed and Quest Diagnostics also make the top three. Healthcare report 2024: https://lnkd.in/dKjZaYn