Born Licensing

New work! Huge congrats to Edelman for this inspiring and fun spot for TJ Maxx & HomeGoods with Mandy Moore and some very famous fictional stars ⭐️ We managed the licensing of existing assets from Scooby-Doo featuring Velma and Daphne, who star in the 'Claim Your And' ad. Thanks to Warner Bros. Discovery! #licensing #advertising

🎉 Congratulations to our Amber Cheung who has been named in this year's Brands Untapped 100! The Brands Untapped 100 is a celebration of 100 designers, product developers and creatives in the brand licensing industry who have excelled over the last 12 months. Here's why she made it in the list: Amber Cheung plays a critical role throughout the creative development and production of Born Licensing's advertising campaigns, while also managing deals coming from the UK and Asia on the Born to License side of the business. She’s managed the creative development and approval process for some of the biggest IP-driven campaigns of the last few years, including Asda's ‘Have Your Elf a Merry Christmas’ (the most emotionally effective Christmas campaign ever tested by System1). Last year, she also managed a UK campaign for the AA titled ‘It’s OK, I’m With The AA’, which licensed nostalgic arcade game characters Street Fighter. The OOH campaign was executed with impressive digital screens featuring Street Fighter’s signature moves displayed in major UK cities, and was a huge success (including being named ‘Ad of the Day’ by Campaign). #licensing #advertising #brandsuntapped

🎉 Congratulations to our David Born who has been named in this year's Brands Untapped 100! The Brands Untapped 100 is a celebration of 100 designers, product developers and creatives in the brand licensing industry who have excelled over the last 12 months. Here's why he made it in the list: It’s been another impressive year for Born Licensing, David Born and his newly launched business Born to License. 2024 marked Born Licensing’s 10th anniversary while introducing the licensing industry to Born to License, formed to help companies who have never licensed before enter the licensing space. Born to License has already reached its 2024 goal of signing 10 new clients, with exciting companies from the US, Canada, the UK, Australia and New Zealand spanning across a broad range of categories including FMCG, apparel, housewares, games and jewellery. On the Born Licensing side of the business, they continue to bring to life exciting IP-licensed advertising including new campaigns for TJ Maxx, GEICO, Ford, Johnsonville Foods and more. #licensing #advertising #brandsuntapped

Each week Born Licensing spotlights one of the characters we represent as licensing agent, and Good Luck Bear is our Character of the Week 🍀 The lovely Good Luck Bear is loaded with luck and good things follow him wherever he goes. You may say he leads a charmed life! Read more about Good Luck Bear and Care Bears on our Character Roster here: https://buff.ly/3XzeX07 #CharacterOfTheWeek #CareBears

That’s a wrap 🎉 from our Born Licensing and Born To License team at Brand Licensing Europe. As always, it was great to see and talk to everyone about some very exciting projects. See you next year! #licensing #advertising

Here’s our Born Licensing and Born To License team at Brand Licensing Europe - with some of our favourite characters ⭐️ #licensing #advertising

Our Amber Cheung, Jenna Chalkley, Alberto Massaro and David Born have made it in this year's Brands Untapped 100! Celebrating the 100 top designers, product developers and creatives in brand licensing, they're joined by 96 other incredibly talent people from the industry. Congratulations to everyone who made the list!

Each week Born Licensing spotlights one of the characters we represent as licensing agent, and Bert is our Character of the Week 😃 Bert lives with his best friend and roommate, Ernie, in the basement apartment of 123 Sesame Street. Bert is very serious and enjoys collecting bottle caps, eating oatmeal, and being organised. He has a pet pigeon named Bernice. Read more about Bert and Sesame Street on our Character Roster here: https://buff.ly/4egZszr #CharacterOfTheWeek #SesameStreet

Brand Licensing Europe is this week! I won't be there unfortunately, but Born Licensing and Born To License's Amber Cheung, Jenna Chalkley and Alberto Massaro will be. Wishing everyone a wonderful and product BLE 2024!

#ThrowbackThursday: remember when SpongeBob SquarePants starred in a Meta Facebook India campaign? Facebook India’s creative agency Wieden Kennedy Amsterdam reached out to us with a request to license a well-known animation clip as part of the ‘Live What You Love’ campaign. With a number of cartoon moments in mind, the agency asked us to explore the feasibility of licensing the various options, whilst putting together a shortlist of back up options. We engaged with a number of Rights Holders, many of whom we have existing relationships with, to walk them through the creative direction and begin to negotiate commercial licensing terms should their clip be chosen for the final cut. #licensing #advertising #facebook #spongebob