Bluestripe Group

After several years of Google saying it was going to deprecate third-party cookies in Chrome, it announced earlier this week that they are going to leave the choice in the hands of the consumer. So where does this leave us in terms of user privacy on the open web? Have we seen the end of the cookie? Ryan Barwick takes a look at “what now?” https://lnkd.in/eBafNjTU Marketing Brew

The Bluestripe Events team were in Edinburgh last night hosting the Trinity Summer Drinks. Huge thanks to our friends from Channel Factory MiQ and GumGum for supporting the event

The IPA Bellwether report looking at the second quarter of 2024 finds that marketing budgets are on the increase. Despite a recent election in the UK, this hasn’t dampened spirits and will hopefully transpire into a healthy and thiriving H2 for the industry. Senior directors from some of the UK’s biggest technology companies share their reactions to the report. From investing in sustainable practices to working with partners that can provide specific audience insights during the ‘Summer of Sport’. Read the full article from Marketing Beat here: https://lnkd.in/eWmj7m9w #marketing #sustainability #audienceinsights

Our COO and Co-founder Lydia Oakes recently featured in the Female Leaders Club by MAD//FEST LONDON. In the article below, Lydia explains how she got into PR, why it is so important to build your own network, and shares three tips to becoming a female boss; listening, resilience, and having a great team 🦓 https://lnkd.in/eerwTSZv #PR #femaleleaders

Amazon Prime Day is nearly all wrapped up, but what did the experts of adtech and ecommerce have to say on the biggest shopping event of the summer? https://lnkd.in/eX7iMZWN Mediashotz #PrimeDay #ecommerce #retail

Research by Movement for an Open Web has found Google’s Privacy Sandbox’s terms to be unfair and illegal. The study suggests liability for any service failure would fall on the customer, who would also take on the financial impact - yet Google would be risk free. Kendra Barnett reports for The Drum. Read the full article, here: https://lnkd.in/eu-HvxaK #privacy #openweb

A big name to start a big week for Bluestripe. Justin Pearse interviews the legend that is Sir Martin Sorrell at Maison NDA

Bluestripe is hugely proud to be the official PR partner for MAD//FEST. We'll be onsite throughout the event so come and say hello

🔵 Exciting News from Bluestripe Group! 🔵 After seven wonderful years in Soho, we are thrilled to announce that Bluestripe Group is moving to a new home in Bloomsbury! 🏢✨ Our time in Soho has been nothing short of amazing, filled with growth, creativity, and unforgettable memories. We are incredibly grateful for the support and opportunities we've had in this vibrant neighborhood. As we bid farewell to our current offices, we look forward to a new chapter in Bloomsbury. This move represents a significant milestone for Bluestripe Group as we continue to expand and evolve. Our new space will not only accommodate our growing team but also inspire innovation and collaboration. Thank you to everyone who has been a part of our journey so far. Your continued support means the world to us, and we can't wait to welcome you to our new office soon! #BluestripeGroup #NewBeginnings #MovingForward #BloomsburyBound 🚀🌟

Big day for our events team with the Salford Sessions in Manchester and the JC Decaux OOH Awards taking place in London. Big thanks to everyone involved! If you’re interested in talking to our amazing team then message us. We’ve got something you might like to come to…