Blend | The HubSpot Website Agency

We're incredibly excited to be an official sponsor of INBOUND 2024 🙌 With tickets selling out already, it's set to be a year to remember. If you're attending, we'd love to see you at booth #21, where you can: 👉 Discover ways to maximise your current website’s potential 👉 Learn how to get started with a website built on HubSpot 👉 Explore how Blend can fuel your business growth with a new website on HubSpot Find out more about what you can expect from us at #INBOUND24 here: https://bb2b.io/3AxDbPh

Last week we were making the most of the summer sun at the Blend garden party ☀️ It’s always great to get the team together and celebrate what’s been an amazing year so far 🤩 PS: can we take a moment to appreciate Sean Sweet’s pizza-making skills?

In the web design world, HubSpot CMS often sparks debate.  There are several common misconceptions about the platform, but many have become outdated as the system has evolved. And others come from a lack of understanding about how to leverage its capabilities fully. So, to shed some light on some of the misunderstood aspects of HubSpot CMS, we're hosting a live event with Content Hub's Senior Product Marketing Manager, Gabe Wahhab. We'll address common misconceptions about: 👉 Design flexibility  👉 Platform extensibility  👉 Website performance  👉 High platform costs  👉 Difficulties in migrating away If you have any specific questions about HubSpot CMS, be sure to bring them to the live to get them answered. See you there 👋

"Where do you want to spend your time? Fighting with your systems, or creating value for your customers?" Luke Summerfield asked this during our live event about HubSpot CMS. It really hits the mark. Many businesses still waste time and budget on website maintenance instead of improving their front-end experience. They get stuck: ➡️ Updating plugins ➡️ Installing software updates ➡️ Applying security patches These tasks are necessary, but they don't set your business apart. They keep you in the game, not ahead of it. This is why a CMS with a fully managed infrastructure is so helpful. You can focus your time and budget on the things that differentiate your business and have a real impact on your bottom line: ➡️ Creating new, valuable content ➡️ Optimising your user experience ➡️ Improving the application of your brand ➡️ Personalising customer experiences Remember, buyers don't see your website infrastructure – they only experience the value you provide on the front end. So, where do you want to spend your time?

We worked with Labguru (BioData) to build a new website on HubSpot and the results have been transformative for their business. In just 12 months, their revamped website saw a remarkable 132% increase in demo requests and a 19% increase in website sessions. Read on to discover the work behind these results: https://bb2b.io/3yuIyy4

When you go to a hotel, regardless of its star rating, you understand the check-in process. - Go to reception - Check-in - Get your room key - Go up the elevator - Find your room The experience is intuitive. You know exactly what to do. This approach applies to website UX too. Just like stepping into a hotel lobby, your website visitors should be able to find what they need effortlessly. Visitors don't want to feel confused, searching for the right place to go. They want to know instinctively. Familiarity is the foundation of your website, the common denominator that ensures a smooth start. But familiarity is only one part of the puzzle when it comes to website design. Just like the furnishings in a hotel lobby, your website's design, branding, and unique elements should make a lasting impression. They should stand out and create an engaging experience for your visitors 👉 without compromising user experience 👈.

We recently wrapped up a website redesign for Algorand Foundation – bringing their new brand to life on HubSpot CMS. - Algorand recently updated its brand to better connect with its diverse audience. This included combining the main Algorand website with the Algorand Foundation site, which supports the platform's development. This required strategic planning due to the different audiences that the websites serve. With a strategy in place, we created a new website for Algorand, which has several standout features: 👉 Unified brand application: The site effectively reflects Algorand's updated image, presenting a unified look and feel throughout. 👉 Improved user experience: An intuitive design helps different audiences easily navigate and find relevant information. 👉 Highly editable: Built with flexible sections, modules and scalable fucntionality, the website can be updated effortlessly while maintaining a consistent look and feel. 👉 Live data: Real data is automatically updated through an API connection, ensuring the website always shows the latest figures. 👉 Light/dark mode: This allows users to switch between colour schemes, catering to developers who often prefer darker interfaces. This new online presence serves Algorand's wide-ranging community and supports the platform's growth in the evolving blockchain world. Find out more about the project here: https://bb2b.io/3A3aMQK

While podcasts are popular in B2B marketing, few drive real business impact. Join us on Demand Decoded as we reveal the formula for effective B2B podcasts. Our guest, Jonathan Reid, Founder of Reidentify (a B2B podcast agency), will share insights on: ➡️ Why B2B companies should invest in podcasting ➡️ Essential steps to launch a successful B2B podcast ➡️ Using podcasts to generate leads and drive conversions ➡️ Strategies to grow your podcast's audience and influence ➡️ Measuring ROI and impact on your marketing efforts Whether you're considering starting a podcast or looking to improve an existing one, this episode will provide valuable guidance. Join us live to get your questions answered and take your B2B podcast to the next level.

Great insight as usual from Nielsen Norman Group 💡. The copy on your website will work harder than anything to communicate with your buyer, but writing copy optimised for website UX requires particular expertise. This article does a fantastic job of breaking down the differences between the activities/skills required for content strategy and the activities/skills required for UX writing.

This time last week most of the Blend team was out celebrating a fantastic H1 on a river cruise down the Thames. It was so great to get everyone together to celebrate an amazing year so far. The collaboration between these great minds has been the driving force behind delivering more value and better results for our customers. What a team 💚