We love helping brands shape their legacy. Recently, Rimmel (Coty) revealed its largest global rebrand in its 190-year history, evolving its iconic tagline to 'Live YOUR London Look'. This new message encourages consumers to step away from the ring light and into the vibrant world outside the bathroom mirror. To kick off the campaign, we challenged creators worldwide to take us on a tour of their city hotspots, sharing how they live life on the go, armed with their make-up bags, and capturing their real-life beauty touch-ups. Think parking cameras, CCTV, and self-checkout cameras with slick media edits to match. The campaign climaxed at a global launch event with Maya Jama, featuring artists Kenya Grace, Nia Archives, Amie Blu and creator crew member Billie Jean. Influencers captured the energy on screen and tested the products live at the product discovery stations. See how Alea O'Shea brought lived beauty to life.👇 Watch this space for more real-life, lived beauty content. A special thank you to Rimmel for trusting us to bring lived beauty to life. – Aiden Barefoot, Alex Williamson 🤺, Allegra Lovell, Anjali Naran, Elisheba Akalawu, Kendall Morrow, Luisa Orlandi, Olivia White, Piet Southey, Rowland Smith, Sofia Dench. Janine Fernandes, Davina Kumal, Christina Madsen, Georgia Simpson, Charlotte Bailly Lloyd, Alessandro Rigato, and Kristina Williams. #Rimmel #LiveYourLondonLook #BeautyLiveFrom #InfluencerMarketing #Beauty
Billion Dollar Boy
Advertising Services
London, England 17,869 followers
The Creative Agency for the Influencer Age. Offices in London, New York, and New Orleans.
About us
Billion Dollar Boy (BDB) is a global agency delivering advertising for the influencer age, with a team of influencer marketers across five offices. BDB harnesses the exceptional creativity of content creators and connects them with the world's most creative brands to deliver first-class influencer marketing campaigns. Since 2014 we have ensured that creative excellence is our company’s north star - empowering social media and changing the global ad business. BDB boasts in-house studio services for digital content and provides proprietary software services for marketing and influencer campaigns. BDB client campaigns have been shortlisted for and won Cannes Lions, Eurobest, Webby Awards, Influencer Marketing Awards, Digiday, The Drum and Shorty Awards. BDB clients include King, Unilever, PepsiCo, Heineken, and Ulta Beauty.
- Website
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http://www.billiondollarboy.com
External link for Billion Dollar Boy
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- London, England
- Type
- Privately Held
- Founded
- 2014
- Specialties
- Influencer Marketing, Facebook Marketing, Digital Marketing, Influencer Agency, Influencer Events, Social Communications, Social Strategy, Instagram Marketing, Global Campaigns, Premium Brands, Microinfluencers, Creative Strategy, TikTok, Instagram, Creative Solutions, Creator Economy, Creator Marketing, Social Media , Marketing, and Advertising
Locations
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Primary
26-28 Bedford Row
3rd Floor
London, England, GB
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135 Madison Avenue
Floor 8
New York, NY 10016, US
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3901 Magazine Street
New Orleans, Louisiana 70115, US
Employees at Billion Dollar Boy
Updates
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Want to make your influencer gifting stand out? Discover insights from our research of more than 500 creators on how thoughtful, personalized gifts and strong follow-up engagement can turn influencers into loyal advocates. Our Account Director, Tatum Greig, shares her tips on how brands can boost their gifting strategy this holiday season.
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We couldn’t be prouder of our account manager, Faith Lorainey, for being named one of Campaign UK’s Faces to Watch 2024. 🔥 Since joining BDB, Faith has crushed it, managing creator campaigns for some of our largest clients, including PepsiCo, LVMH and Unilever. Not only that but as a founding member of our innovation unit, Muse, she has led trailblazing generative AI creator campaigns for iconic brands like Versace and Loewe. Her passion, drive, and commitment to always go above and beyond are what truly set her apart. Read the full interview in the comments. #advertising #adland #marketing #risingstar
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It’s September, and we are back to routine… and trending on #TikTok with Sainsbury's. This autumn, Sainsbury’s has teamed up with influencers to help shoppers get back into routine after the summer holidays, all while staying on budget with Sainsbury’s Aldi Price Match products. The Harfin family took on the challenge and recreated a month of Friday night takeouts using Sainsbury’s Aldi Price Match products, showing that quality and value can go hand in hand. The video reached #3 on TikTok Studio. Check it out here: https://lnkd.in/e_ktgHxx #SocialMedia #Trending #InfluencerMarketing
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First came “brat summer", now get ready for #Britishcore. Influencers and posts celebrating British culture are trending on TikTok, according to analysis from the social media platform. Our co-founder and Europe CEO, Thomas Walters, shares his take on why social media users can’t get enough of all things UK. Discover more insights in Mark Sellman's feature in The Times: https://lnkd.in/ecxPMgAm #TikTok #SocialMedia #Trends
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Billion Dollar Boy reposted this
Last week, I had the absolute pleasure of delivering a workshop at 84 World HQ, chatting with their incredible talent management team about how Talent management agencies and Creator marketing agencies can give each other more value. It was such a joy to talk with like-minded passionate talent agents who share the same values as we do here at Billion Dollar Boy and FiveTwoNine. It was an incredibly enjoyable session, organised by the fantastic Chloe Wilson We’re so proud to be working with them and two of their amazing talent Lucy Edwards and Sophie Butler as founding creators on FiveTwoNine. https://lnkd.in/etNYAa5U You can find out more about the Key Takeaways from the session here - https://lnkd.in/efjfUh_J Always lovely to get face time with the team and have that ever important human interaction. Thank you so much to Chloe Wilson and all of the 84 world team for having me!
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Is joy the new marketing strategy? Discover how brands are leveraging creators to tap into the power of joy and build lasting connections with their audience. Insights by Emily Andras, Associate Creative at Billion Dollar Boy
The Case for Joy in Marketing
Billion Dollar Boy on LinkedIn
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One in four creators want brands to ask permission before sending gifts. As brands prepare for the Holidays, creators told Billion Dollar Boy what matters most when it comes to influencer gifting: sustainable, personalised gifts with less packaging are top of the list. But it’s not just about the gifts. Creators want to build meaningful, authentic brand relationships while cutting down on wasteful gifting. Evie Barrett reveals our latest influencer gifting insights in PRWeek. Read more to discover how to upgrade your influencer gifting strategy: https://lnkd.in/eQYZMjVq #CreatorEconomy #InfluencerGifting #Holidays
One in four influencers want brands to ask before gifting
prweek.com
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What’s always trending on social? Implementing agile frameworks for trend-centric marketing. Learn how by registering for our webinar in partnership with TikTok on "Finding Unrivalled Success in TikTok Trends". Join us as we dive into the strategic considerations and practical workflows needed to effectively participate in trend-centric marketing, with BDB CMO Becky Owen and creator, Megha Singh. 🔗 Register via the link in the comments. 📅 Tuesday, September 10 NA: 10:00AM PT/ 1:00PM ET EMEA: 10:00AM BST #tiktok #webinar #whitepaper #creatoreconomy #trends #trendcentricmarketing #tiktoktrends
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We are thrilled to announce our upcoming webinar, in partnership with TikTok, on “Finding Unrivalled Success in TikTok Trends”. Join us as we dive into the strategic considerations and practical frameworks needed to effectively participate in trend-centric marketing, with BDB CMO Becky Owen and creator Megha Singh. 🔗 Register at the links in our comments 📅Tuesday, September 10th NA: 10:00AM PT/ 1:00PM ET EMEA: 10:00AM BST #tiktok #webinar #whitepaper #creatoreconomy #trends #trendcentricmarketing #tiktoktrends