Belstaff

INEOS Automotive 🤝 Belstaff Two brands with one shared vision have come together to create a special edition of the rugged 4x4. The Grenadier 1924 is a limited-edition vehicle commemorating and celebrating 100 years of an iconic British outerwear brand - Belstaff. For those who want to push the limits. Show me more: bit.ly/3RvT0LN

Introducing our new limited-edition capsule ‘The Challenger Collection’, designed in collaboration with the INEOS Britannia sailing team for the upcoming 37th America’s Cup in Barcelona – at which the team with be Challenger of Record. Leading them in the race is Principal and Skipper Sir Ben Ainslie, who features in the campaign. As one of the most successful sailors in Olympic history, he knows a thing or two about rising to the challenge. He says: “It’s about teamwork in the America’s Cup. Communicating well is absolutely critical. Also, being at one with the conditions of Mother Nature and sharing the same common goal – in our game, that’s obviously trying to win.” Taking cues from the advanced design of the team's race boat "Britannia", the collection is built for function and propelled by innovation. It’s crafted from custom Italian-made technical fabrics and features sharp laser-cut seams and elements that can be adapted to changing weather conditions. Read more here: https://lnkd.in/ddxuhxfE #BELSTAFF #AMERICASCUP

'OUR FIRST 100 YEARS' took over Manchester with projections, murals and a iconic piece from the centenary collection encased in glass. Our founders Eli Belovitch and Harry Grosberg first set up in Manchester before moving to Stoke-on-Trent in 1924, where our archive exhibition took place. Artist Corbin Shaw, who features in the mural, hails from nearby Sheffield. So, Manchester felt like the perfect meeting place – a tribute to both our centenary, and the region. #BELSTAFF #OURFIRST100YEARS

We welcomed collectors and sellers from across the UK for the 'ARCHIVE YARD SALE', as part of the 'OUR FIRST 100 YEARS' exhibition at Gladstone Pottery Museum. Amongst the one-of-a-kind items for sale, we spotted some special Belstaff pieces, 90s sportswear, vintage records and more. Thanks to everyone who came out and showed their wares. #BELSTAFF #OURFIRST100YEARS

Together, again. As part of 'Our First 100 Years', we invited more than 75 of our former factory workers for a reunion at Gladstone Pottery Museum. Some attendees had worked for us for more than 40 years. Some just a few months. All remembered. These are the people that built Belstaff. It’s been more than 30 years since our factories closed in the area, but for many, it still feels like yesterday. Thanks to everyone who joined us, including local music legend, John Simons. Here’s to them. #BELSTAFF #OURFIRST100YEARS

Ahead of the launch of the 'OUR FIRST 100 YEARS' archive exhibition, we were joined by friends of Belstaff and VIPs for an exclusive preview event. Travelling from London to Longton on the Belmond British Pullman train, guests enjoyed a variety of entertainment, a showcase of the upcoming Autumn/Winter 2024 collection, and a panel talk for our Cloudmaster Prize Fund. Thanks to everyone came along. #BELSTAFF #OURFIRST100YEARS

Celebrating a century of heritage and innovation, while evolving and honoring our legacy. Read more in Vogue Business on how Belstaff is future-proofing its 100-year-old brand: https://lnkd.in/deDQ3d2a? #BELSTAFF #OURFIRST100YEARS

At the weekend, we unveiled the 'OUR FIRST 100 YEARS' exhibition, opening our archives to the public for the very first time. A year in the making, this brand experience was hosted in our home city of Stoke-on-Trent at the beautiful Gladstone Pottery Museum – less than 500m from where Belstaff was born in 1924. Charting our legacy through the decades, the exhibition showcased some of our rarest and most collectable pieces, including those worn by the likes of mountaineer Sir Chris Bonington, trials legend Sammy Miller MBE and actor Steve McQueen. At its heart, this event was all about the people that built Belstaff, so community was incredibly important to us. On Saturday, we hosted more than 75 of our former factory workers for a special reunion event. On Sunday, we brought together sellers and collectors from across the UK as part of our Archive Yard Sale. We also worked with local artists ahead of the event to create a striking mural on Uttoxeter Road, just outside Gladstone – a longstanding dedication to the region that helped us flourish. All ticket proceeds were donated to the Friends of the Potteries Museum and Gallery, raising almost £11,000 to support the preservation of Gladstone. Thank you to everybody who visited and made this event so special. If you couldn't make it, we've just launched a virtual tour on our website. You can find it here: https://lnkd.in/edPPXXzR Photography by Jackson Frederick #BELSTAFF #OURFIRST100YEARS

Props to Rob Fenton and Ethan Lemon for battling through the lousy weather to get a specially commissioned commemorative mural to Belstaff in Longton ready for this weekend’s exhibition. Fingers crossed for some decent weather on Friday for the big reveal

FROM STOKE, TO THE TRIALS, TO TODAY Ahead of our 100th year, we charted our rich history for the first time. Here's a snapshot of what we've discovered, as we look to the next 100. #BELSTAFF #OURFIRST100YEARS