Behave

🚀 Case Study: Using Reveal-EX™ To Drive Purposeful Transformation With A Top UK Bank 🚀 To rigorously test our employee experience solution, Reveal-EX™, we partnered with a leading UK bank, recognised for its in-house Behavioural Science Centre of Excellence 🧠 Collaborating closely with the bank, we tackled the essential role of psychological safety within their ambitious "One Bank" vision using our unique framework, which breaks down psychological safety into three enablers and six sub-enablers. 📈 In just 6 months, they have gained actionable insights and improved their psychological safety scores. Now, they are strategically equipped to maintain this balance, fostering enduring psychological safety and driving purposeful transformation. #BehavioralScience #PsychologicalSafety #OrganisationalPerformance #Transformation

🧠 Yesterday our Consulting Director Lea Karam kicked things off on the Creator Economy stage at MAD//FEST LONDON, alongside Scott Guthrie, Oliver Segall and Jill Boobyer to talk about all things influencer marketing related. Lea explained how the influencer market has matured whereby there isn’t a funnel anymore, instead, it is a loop where awareness and consideration are happening simultaneously. So, what are the key learnings for brands? 👇 Lea stated how brands need to take an integrated approach and consider 4 key things: 🌟 Define what authenticity is for your brand: We all talk about "authenticity", but what does it represent? Listen to your consumers to understand what authenticity is for them. 🌟 Do your audience research: Map out key communities to find the right ambassadors that not only align with your brand values, but also echo them across several touchpoints. 🌟Be dynamic: The marketing landscape is changing from a funnel to a loop, driving brands to find a more agile way to connect with consumers through creators, especially amid up-and-coming measurement tools within the creator economy. 🌟The future of virtual influencers: The purpose of influencers is to humanise your brand presence, however, virtual influencers can be used well when taking on a more functional role. Most importantly we learnt that it’s an exciting time ahead with huge growth in this sector matched with big investments…so watch this space 👀 #MADFEST2024 #MadfestLondon #influencermarketing #creatormarketing #creatoreconomy #authenticity

Heading to MAD//FEST LONDON tomorrow? Make sure to catch these two must-see talks from the incredibly talented Lea Karam and Ella Britton 👇 💡 Realising Influence Marketing's $200 Billion Potential 🗓️ Tuesday, 2 July, 11:00am 📍 Creator Economy Stage Catch Behave Consulting Director Lea Karam, where she will be discussing various strategies to help you navigate the ever-evolving influencer landscape alongside Scott Guthrie, Jill Boobyer and Ben Leslie. ✨ Creativity’s Impact on Attention and Brand Outcomes 🗓️ Tuesday, 2 July, 2:35pm 📍 Attention Stage Join our Strategy Director, Ella Britton alongside Matthew Butts from WeTransfer where they will be diving into the art of capturing attention, discussing the significant role creativity plays when driving attention. We look forward to seeing you there 👋 #madfest24 #influencermarketing #creativity

Thomas Laranjo: “The psychological safety approach is also a key consideration. Ensuring that staff aren’t too comfortable – where motivation and productivity has been seen to drop – and aren’t too uncomfortable, where this can also be detrimental to culture, motivation and productivity.” 💻 The office vs home working debate isn’t going anywhere, so how can you make sure you decide on the best approach? When asked by People Management magazine for the top tips to make hybrid work, work, Thomas Laranjo believes ensuring psychological safety is key which involves balancing comfort and discomfort to ensure employees can thrive in the workplace, irrespective of the environment. Read more: https://lnkd.in/eJhwHhev #psychologicalsafety #hybridworking #hybrid #comfortzone

This week marked the 5th event in our #MakingMomentsMatter insights series. Returning to Sea Containers London, we welcomed over 50 global brand heads for a morning dedicated to Unlocking the Future of Content: Innovative Strategies for Global Event Engagement. Behavioural scientist Lea Karam from Behave delivered a thought-provoking keynote, followed by an engaging audience debate and panel discussion with Maria Tsierkezos, Joanna Lamontagne, Carly Sainty, and our very own content king, Matt Cole. The panel focused on five key topics: ❶ Evolving human behaviours ❷ Audience preferences ❸ Audience engagement & consumption trends (Tech/AI) ❹ Measurement & improvement ❺ Inclusivity in content A big thank you to the panel for sharing their knowledge and expertise. Stay tuned as we will be releasing our key takeaways soon! ---------------------- 👋 We’re Strata, we’d love to talk 👌We create brand experiences 👊 #EveryMomentMatters 💪 Creatively led, insight driven & global in our reach 📍London•Brackley See more from us: 🔔 Ring the bell on our profile to be notified of all our posts #️⃣ Follow #StrataCreates ➕ Connect with us #EventProfs #EventProfsUK #EventsManager #EventIndustry #MICE #EventIdea #BrandExperience

✨ Creativity’s Impact on Attention and Brand Outcomes 🗓️ Tuesday, 2 July, 2:35pm 📍 Attention Stage at MAD//FEST Join our Strategy Director, Ella Britton and Matthew Butts from WeTransfer on Tuesday, where they will be diving into the art of capturing attention, discussing the significant role creativity plays when driving attention 🧠 #creativity #advertising #attention #media #madfest #madfest24

💡 Influencer marketing – where are we now? Valued at $21bn last year and forecast to reach an impressive $200bn by 2032, influencer marketing is continuing to grow at an alarming rate! Catch Lea Karam on 2nd July at MAD//FEST where she will be discussing various strategies to help you navigate the ever-evolving influencer landscape alongside Scott Guthrie, Jill Boobyer and Benjamin Leslie. #madfest24 #influencermarketing #advertising #marketing #influencers

A total joy to hang with Lea Karam, Consulting Director at Behave yesterday. We talked predictive AI, hand gesturing, ethical collaborations and always getting things in writing. ✍️ Join me next week when I will joined by Bree McKenney, Global SVP at Condé Nast Creative. 🗓️ Tune in on Tuesday, June 25th, from 10:00am EST / 3:00pm GMT. RSVP here 👉 https://lnkd.in/dXpHkR_v

💡 Unlocking the future of content 🧠 Make sure you catch our Consulting Director, Lea Karam's keynote speech at Strata’s event on 26th June, where she will be exploring the evolution of content format, content consumption and the changing role that content plays in live events and experiences alongside Joanna Lamontagne from PwC, Carly Sainty from Dentons, and Maria Tsierkezos from BT Group. Save your space here: https://lnkd.in/g3vBGn-6

🚀 While "discomfort" isn't a term typically associated with the workplace, balancing discomfort with comfort is crucial for the growth of both employees and businesses. In this article, Dr Alexandra Dobra-Kiel explains why "fostering a culture that embraces humility, examination, and vulnerability" is key to unlocking growth potential. 🌱 👇 Read on to learn how businesses can embrace psychological safety by encouraging employees to step outside of their comfort zones. #PsychologicalSafety #BusinessGrowth #ComfortZone