Because of Marketing

In a bold and clever marketing move, The Wendy's Company has capitalized on a long-standing frustration among McDonald’s customers… its frequently broken McFlurry machines. Wendy’s partnered with McBroken.com, a website dedicated to tracking McDonald's ice cream machine outages across the country. The website monitors the status of McDonald's ice cream machines, showing which locations have working, broken, or inconclusive machines. Their data shows that nearly 15% of McDonald's ice cream machines were down as of Thursday, with the highest outage times occurring between 11 a.m. and 3 p.m., primarily during the lunch rush. Cities like Chicago, Houston, Las Vegas, New York, and Los Angeles are among the most impacted. Wendy's identified this opportunity to address the frustrations of dessert fans nationwide by offering its $1 Frosty deal, a reliable and affordable alternative. Through September 30, Wendy's is making both its classic chocolate and limited-time vanilla Frosty flavors available for just $1🍦 Wendy’s announced the fun marketing move with social videos of their truck parking outside the Golden Arches. - To stay ahead in the marketing world every week, sign up to our free weekly newsletter. https://lnkd.in/eVEsmuAp

After weeks of teasing on their social media and broadcast channel, REFY has launched their pop-up café in Paris today as part of their Blur Liner campaign 🍇 The successful beauty brand, whose mission is “Simplifying Beauty”, are known for creating unforgettable experiences for their community, fans and consumers through trips and IRL events. If you visit the branded café in Paris this week, expect to find autumnal vibes, founder; Jess Hunt, free gifts, coffee and sweet pastries. And if you’re not in the AW mood just yet, check out REFY’s Instagram feed for autumnal tones and burgundy vibes. - To stay ahead in the marketing world every week, sign up to our free weekly newsletter. https://lnkd.in/eVEsmuAp

Spotify Advertising’s first UK OOH campaign will be taking place across London this week. With Q4 quickly approaching, step inside Spotify’s “Q4 is Calling experience”, a three-day takeover of London's iconic red telephone boxes, to ring in the start of the festive season on Spotify. The activation aims to highlight the huge opportunity for brands to reach their audiences through Spotify Advertising across key Q4 moments including Black Friday, the Festive Season, and the New Year. Upon entering the phone booth, visitors can pick up the ringing phone and will be greeted by the iconic voice of Spotify’s AI DJ, X. By pressing any key, visitors will be able to trigger different soundbites – from insights to fun surprises and sweet treats. Spotify’s Q4 Activation Guide revealed insightful data around the festivities: • It’s not just the festive music that starts early – consumers are planning, and even buying their gifts as early as October with 1 in 4 Spotify users starting their festive shopping during this month. • 80% of Spotify users streamed music while Christmas shopping and 2 in 3 Spotify listeners streamed podcasts while Christmas shopping. •57% of Gen Zs say brands who advertise on Spotify tend to be trustworthy. When do you start listening to festive music?🎄 - To stay ahead with all the Christmas marketing this year, sign up to our free weekly newsletter. https://lnkd.in/eVEsmuAp

ASICS EMEA’ World Mental Health Day Campaign encourages you to move your mind. Scottish actor and Succession star Brian Cox, known for his fiery roles, tackles workplace mental health in partnership with ASICS and creative agency Golin London. In the 1-minute video, Cox is seen seated at an imposing wooden desk, sharing data that highlights the risks to your mental health in the workplace. ASICS conducted a global “State of Mind” study for World Mental Health Day, surveying 26,000 people to explore the link between mental health and work environments. The study found that after just two hours, mental health starts to decline, and stress levels rise by 18%. As a result of this, ASICS encourages daily movement, revealing that just 15 minutes of physical activity can boost mental health and productivity by 22.5%. The brand is also launching a world-first employment contract clause for movement that employees can share with bosses and a call to action to take a #DeskBreak on World Mental Health Day on October 10th, 2024. Read more about the partnership: https://lnkd.in/eAWAQXym Comment your thoughts on the campaign & partnership. - To stay ahead in the marketing world every week, sign up to our free newsletter. https://lnkd.in/eVEsmuAp

Levi’s hints at a new collaboration with Beyoncé. The brand posted a drawing reminiscent of Beyoncé’s “Cowboy Carter” album cover on Instagram this morning, with the caption “A New Chapter.” Earlier this year Beyoncé released a hit single called “Levii’s Jeans” with Post Malone. Levi’s were quick to respond to the song title by changing their Instagram name to “Leviis”, to honour the single which generated a lot of organic buzz and engagement. James E. Vice President of Marketing at pass_by commented on the Beyoncé effect stating: “The release of this single coincided with a notable 19.87% increase in visits to Levi’s stores”. He further added “Amidst a digital shopping era, the tangible experiences offered by physical stores, when amplified by cultural icons like Beyoncé, become not just relevant but vital.” What do you think on the collaboration? - To stay ahead in the marketing world every week, sign up to our free newsletter. https://lnkd.in/eVEsmuAp

In today's saturated media landscape, marketers are constantly looking for innovative ways to capture their audience’s attention. Brands including TALA, Diet Coke, Lemme and Heaven Mayhem are using ground-level advertising, turning everyday sidewalks into dynamic canvases for promotion. The unexpected placement catches the eye of people in their everyday environment, the marketing move is cost effective and it gives brands the opportunity to showcase their creativity and playful side. As the advertising world evolves, can we expect to see more brands using public spaces as their canvas to spark conversations and build brand awareness in innovative ways? Comment your thoughts below! - To stay ahead in the marketing world every week, sign up to our free weekly newsletter. https://lnkd.in/eVEsmuAp

When a campaign becomes the perfect match(a) British Influencer and Celebrity Fashion Stylist, Melissa’s Wardrobe, known for her love for blueberry matcha’s from Blank Street, has partnered with the coffee and matcha chain on a new flavour. Transitioning from summer to autumn, the partnership includes “Mel’s Maple Matcha”, a smooth blend of rich maple syrup, sweet cinnamon and ceremonial grade matcha, topped with your choice of milk, served over ice. Available at all U.K. stores and The Green Room, New York. What do you think of the partnership? 🍵 https://lnkd.in/eNZyDEn2

Kraft Heinz has teamed up with PepsiCo’s snack brand Monster Munch to launch a limited-edition extra (s)creamy mayo for the Halloween season. The new Heinz Good Monster Munch Mayo blends the tangy Pickled Onion Monster Munch flavour with the smooth, creamy richness of Heinz Mayo. According to a recent survey conducted by Talker, Halloween parties are continuing to grow in popularity among Gen Z. Research revealed that 42% reportedly take their gatherings seriously from the clothes they wear to the snacks they provide. The survey also found 61% of shoppers under 28 said food is a crucial element for hosting a spooky evening. What do you think of the partnership? Read more here: https://lnkd.in/e6wmjJ_q

An insight into how Bratz re-claimed themselves through nostalgic marketing & cultural moments. In 2001, the first Bratz doll, owned by MGA Entertainment, was created as a competitor to Mattel’s Barbie. The brand were hugely popular in the 2000s and Bratz steadily overtook Barbie’s market share, reportedly grossing over $2 billion in sales in its first five years on the market. They further sold over 150 million dolls within the decade after they were introduced. By 2004, Bratz outsold Barbie in the U.K. However, their popularity gradually declined in the 2010s, as redesigns left many customers disappointed, along with the tough competition they faced from other doll brands. If they wanted to survive and reclaim their customers, they needed to reposition themselves in the cultural landscape. Bratz found a way to tap into our love for the past while staying relevant today. Their marketing strategy has successfully targeted a broad audience; from nostalgic millennials to the TikTok generation of Gen Z. And if you’ve been following the 23-year-old-brand’s social media recently, you’ll see how culturally relevant they have become. … So, how has Bratz managed to win over a whole new generation while reviving its brand for longtime fans? These are my thoughts: • Emotional connection: ↳ Bratz has found a way to make consumers feel something, through their nostalgic or tapping into current cultural trends. • Consistency in branding ↳ Even with their modern designs, the Bratz dolls haven’t lost their core identity, they’ve just evolved to reflect today’s fashion and celebrity culture. • Tapping into nostalgic marketing ↳ While nostalgia is key to their strategy with clips from their origin films, they’re taking you back to the 2000’s era with current trends to make their brand relevant to today’s world. •Organic virality: ↳ The brand has mastered the art of creating viral moments. Their social posts have been subtle yet impactful in their online presence. The brand has reacted quickly to cultural moments such as Sabrina Carpenter at the VMA’s or Beyonce’s latest album, sparking conversations with fans and gaining free exposure through celebrities. As a result, their marketing spend is low & millions of eyes are on their products. - It’s clear Bratz don’t just sell dolls. They sell an experience, an emotion, a moment in what’s trending. Along with a combination of nostalgia, fashion, and creatively reacting to pop culture relevance. Because of their effective marketing strategy, they’ve managed to infiltrate conversations across generations, reaching millions of likes, comments and shares on social media. And Bratz may have taught us about having a "passion for fashion," or how to get that “bratitude”… But with 4 iconic dolls, & a creative marketing team, they continue to teach us the lifelong important lesson in marketing: Be where your customers are. What’s your thoughts on Bratz’s social strategy?

Kendall Jenner promotes her brand, 818 Spirits on College Campus Tour. The team behind 818 embark on their third annual College Tour of college bars across the country. Jenner channeled her inner college girl aesthetic by wearing her brand’s merchandise, which ranges between $55-$115. Their success is down to a deep understanding of their audience, consistently keeping up with Gen Z trends, demands, and culture. The brand are looking to take over college bar tours, showing their investment in experiential marketing and how they offer consumers a 818 brand world experience. Read more about the college tours here: https://lnkd.in/etTN-eSk