Because of Marketing

"It was a great reminder that our job as marketeers isn’t really about awards or grabbing headlines, it’s about delivering for every person that touches Cadbury, from our consumers to our factory workers. It’s a responsibility we should and do take seriously" In feature 021 of Conversations Behind The Campaign, we interviewed Connor Gould, Brand Manager at Cadbury UK, who went from being a Sales Graduate to Brand Manager and was part of Cadbury's Yours For 200 Years Campaign. In our interview, Connor discusses the Yours For 200 Years campaign that began back in 2022 when the team put the challenge to their creative agency, VCCP, to find a way to celebrate Cadbury’s 200 year anniversary. Connor further shares the role nostalgia plays in tapping into consumers' emotions, how Cadbury's core values are kept at the forefront of their marketing and communications, how potential is just as important as performance and so much more. Click on the link below to read Connor's full interview: https://lnkd.in/e8W_RMZm

In the first chapter of their new campaign titled “Reiimagine”, Levi Strauss & Co. partnered with Beyoncé to reinterpret the brand’s iconic advertisements. Their latest commercial is a nostalgic remake of the 1985 ad “Launderette”. The partnership was brought together after the singer included a song, titled “Levii’s Jeans,” on her country music-inspired album “Cowboy Carter” in March. The fully integrated campaign, which will include tv, out-of-home, digital, social media, print, brand activations and exclusive products kicked off with digital projections in locations such as San Francisco, Houston, Chicago, New York, Atlanta, Paris, London and Berlin. Read more about the campaign below: https://lnkd.in/gYgNREt7

“In today’s content landscape, creators are no longer just influencers—they’re shaping culture itself. From dominating the front row at Fashion Week to producing cinematic short films and even launching their own brands, creators are leading cultural conversations, and brands need to pay attention.” Our columnist, George Nikolaou, Founder and Managing Director of MYTHOSMKRS, wrote in his latest column about how creators are becoming cultural barometers, offering fresh perspectives, building authentic connections, and driving engagement across entertainment, fashion, media, and beyond. Learn about about to stay culturally relevant and embrace creator-driven content by reading the full article below: https://lnkd.in/etrfaVvM 🎥 video credit: Kit Price and Calum Harper using a GoPro to offer immersive commentary from the front row of Tommy Hilfiger’s ferry show.

In a bold and clever marketing move, The Wendy's Company has capitalized on a long-standing frustration among McDonald’s customers… its frequently broken McFlurry machines. Wendy’s partnered with McBroken.com, a website dedicated to tracking McDonald's ice cream machine outages across the country. The website monitors the status of McDonald's ice cream machines, showing which locations have working, broken, or inconclusive machines. Their data shows that nearly 15% of McDonald's ice cream machines were down as of Thursday, with the highest outage times occurring between 11 a.m. and 3 p.m., primarily during the lunch rush. Cities like Chicago, Houston, Las Vegas, New York, and Los Angeles are among the most impacted. Wendy's identified this opportunity to address the frustrations of dessert fans nationwide by offering its $1 Frosty deal, a reliable and affordable alternative. Through September 30, Wendy's is making both its classic chocolate and limited-time vanilla Frosty flavors available for just $1🍦 Wendy’s announced the fun marketing move with social videos of their truck parking outside the Golden Arches. - To stay ahead in the marketing world every week, sign up to our free weekly newsletter. https://lnkd.in/eVEsmuAp

After weeks of teasing on their social media and broadcast channel, REFY has launched their pop-up café in Paris today as part of their Blur Liner campaign 🍇 The successful beauty brand, whose mission is “Simplifying Beauty”, are known for creating unforgettable experiences for their community, fans and consumers through trips and IRL events. If you visit the branded café in Paris this week, expect to find autumnal vibes, founder; Jess Hunt, free gifts, coffee and sweet pastries. And if you’re not in the AW mood just yet, check out REFY’s Instagram feed for autumnal tones and burgundy vibes. - To stay ahead in the marketing world every week, sign up to our free weekly newsletter. https://lnkd.in/eVEsmuAp

Spotify Advertising’s first UK OOH campaign will be taking place across London this week. With Q4 quickly approaching, step inside Spotify’s “Q4 is Calling experience”, a three-day takeover of London's iconic red telephone boxes, to ring in the start of the festive season on Spotify. The activation aims to highlight the huge opportunity for brands to reach their audiences through Spotify Advertising across key Q4 moments including Black Friday, the Festive Season, and the New Year. Upon entering the phone booth, visitors can pick up the ringing phone and will be greeted by the iconic voice of Spotify’s AI DJ, X. By pressing any key, visitors will be able to trigger different soundbites – from insights to fun surprises and sweet treats. Spotify’s Q4 Activation Guide revealed insightful data around the festivities: • It’s not just the festive music that starts early – consumers are planning, and even buying their gifts as early as October with 1 in 4 Spotify users starting their festive shopping during this month. • 80% of Spotify users streamed music while Christmas shopping and 2 in 3 Spotify listeners streamed podcasts while Christmas shopping. •57% of Gen Zs say brands who advertise on Spotify tend to be trustworthy. When do you start listening to festive music?🎄 - To stay ahead with all the Christmas marketing this year, sign up to our free weekly newsletter. https://lnkd.in/eVEsmuAp

ASICS EMEA’ World Mental Health Day Campaign encourages you to move your mind. Scottish actor and Succession star Brian Cox, known for his fiery roles, tackles workplace mental health in partnership with ASICS and creative agency Golin London. In the 1-minute video, Cox is seen seated at an imposing wooden desk, sharing data that highlights the risks to your mental health in the workplace. ASICS conducted a global “State of Mind” study for World Mental Health Day, surveying 26,000 people to explore the link between mental health and work environments. The study found that after just two hours, mental health starts to decline, and stress levels rise by 18%. As a result of this, ASICS encourages daily movement, revealing that just 15 minutes of physical activity can boost mental health and productivity by 22.5%. The brand is also launching a world-first employment contract clause for movement that employees can share with bosses and a call to action to take a #DeskBreak on World Mental Health Day on October 10th, 2024. Read more about the partnership: https://lnkd.in/eAWAQXym Comment your thoughts on the campaign & partnership. - To stay ahead in the marketing world every week, sign up to our free newsletter. https://lnkd.in/eVEsmuAp

Levi’s hints at a new collaboration with Beyoncé. The brand posted a drawing reminiscent of Beyoncé’s “Cowboy Carter” album cover on Instagram this morning, with the caption “A New Chapter.” Earlier this year Beyoncé released a hit single called “Levii’s Jeans” with Post Malone. Levi’s were quick to respond to the song title by changing their Instagram name to “Leviis”, to honour the single which generated a lot of organic buzz and engagement. James E. Vice President of Marketing at pass_by commented on the Beyoncé effect stating: “The release of this single coincided with a notable 19.87% increase in visits to Levi’s stores”. He further added “Amidst a digital shopping era, the tangible experiences offered by physical stores, when amplified by cultural icons like Beyoncé, become not just relevant but vital.” What do you think on the collaboration? - To stay ahead in the marketing world every week, sign up to our free newsletter. https://lnkd.in/eVEsmuAp

In today's saturated media landscape, marketers are constantly looking for innovative ways to capture their audience’s attention. Brands including TALA, Diet Coke, Lemme and Heaven Mayhem are using ground-level advertising, turning everyday sidewalks into dynamic canvases for promotion. The unexpected placement catches the eye of people in their everyday environment, the marketing move is cost effective and it gives brands the opportunity to showcase their creativity and playful side. As the advertising world evolves, can we expect to see more brands using public spaces as their canvas to spark conversations and build brand awareness in innovative ways? Comment your thoughts below! - To stay ahead in the marketing world every week, sign up to our free weekly newsletter. https://lnkd.in/eVEsmuAp

When a campaign becomes the perfect match(a) British Influencer and Celebrity Fashion Stylist, Melissa’s Wardrobe, known for her love for blueberry matcha’s from Blank Street, has partnered with the coffee and matcha chain on a new flavour. Transitioning from summer to autumn, the partnership includes “Mel’s Maple Matcha”, a smooth blend of rich maple syrup, sweet cinnamon and ceremonial grade matcha, topped with your choice of milk, served over ice. Available at all U.K. stores and The Green Room, New York. What do you think of the partnership? 🍵 https://lnkd.in/eNZyDEn2