“As a professional services creative business, people truly are at the heart of what we do and the work we create.” - Jason Foo, CEO. We are very pleased to share BBD Perfect Storm's 2024 B-Corp Impact Report. From gaining B Corp certification last March, and partnering with Evertreen, to winning some prestigious awards and becoming one of The Sunday Times’ Best Places to Work, there's much we are pleased with but we are also focused on what’s to come. Discover everything we’ve been up to below… #Impact #Bcorp #Bcorporation #ImpactReport #Sustainability #Advertising #Marketing
BBD Perfect Storm | a B-Corporation
Advertising Services
The Brand and Cultural Transformation Company
About us
Technology has changed the world. And while this has been happening, consumers have been growing-up, learning from five decades of ‘modern marketing’. And they get it. They know what we do. They know how we do it. Today people spend much of their waking hours searching for and finding information and content; generating and sharing opinion, writing their own narratives, creating their own stories. And they have no intention of being dictated to by brands. Today business has access to more data and more processing power than at any other time in history. But at the same time, traditional marketing methods have far less influence over consumers than ever they had. So today is an explosively fragmented, rapidly changeable, big-data, always-on, always accessible, converging, real-time, omnichannel connected world in which consumers will no longer pay a premium for something they know to be made-up and unreal, and are in charge like never before. IT DEMANDS A NEW KIND OF APPROACH. AND A NEW KIND OF AGENCY.
- Website
-
http://www.bbdperfectstorm.com
External link for BBD Perfect Storm | a B-Corporation
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- London
- Type
- Privately Held
- Founded
- 2013
- Specialties
- Brand & Marketing Consultancy, Social Media Strategy and Management, Web Design and Development, Digital Engagement Strategy and Applications, Advertising, CRM Consultancy and Relationship Marketing, Loyalty Programme Development, and Data Strategy and Analytics
Locations
-
Primary
5-23 Old Street
London, EC1V 9HL, GB
Employees at BBD Perfect Storm | a B-Corporation
Updates
-
“Musk’s latest chaos-inducing move should be a watershed moment for brands and platforms. It is incredibly concerning to see X assume they have the power over where and how #brands are represented.” - Laura Redman, Head of CO/LABS @ BBD Perfect Storm for Marketing Beat Together with other digital leaders the article urges us to consider that: - Musk is just one voice - The implications of advertising on a network that becomes less truthful every day - That only brands have the power to hit X where it hurts. Protecting the public from harmful content is a responsibility platforms must take seriously, and brands have the power to hold them to account. We’ll be watching closely as the messy saga continues to unfold. Read more below. https://lnkd.in/eKidwaNG #X #Twitter #ElonMusk #XLawsuit #Lawsuit #ThinkPiece #ThoughtLeadership #Advertising #Marketing
-
🌟Help us take the stage at SXSW in March 2025 for a session titled, "Feeding the Manosphere: Are We Part of the Problem?"! Join industry experts Dr. Rebecca Swift, Sara Denby, Rachel Lowenstein and our very own, Fernando Desouches, for a compelling conversation about the growing movement of the “manosphere” across advertising, social media and entertainment, its devastating impacts on men's mental health and social wellbeing—especially younger generations—and the urgency and responsibility we have as storytellers to unlock new cultures of masculinities grounded in men’s real aspirations. Cast your vote by clicking on the ⬆ button and don't miss out on curating the 2025 #SXSW program! Unstereotype Alliance BBD Perfect Storm | a B-Corporation | VOTE HERE 👉 https://lnkd.in/ezizSFgH
Feeding the Manosphere: Are We Part of the Problem?
panelpicker.sxsw.com
-
“I have no empathy. I don’t respect you. I’m never satisfied. I have an obsession with power.” No, it’s not Andrew Tate’s latest diatribe. It’s the new Nike Olympics ad titled ‘Winning isn’t for Everyone.’ In his latest article in The Drum, Fernando Desouches, Managing Director of our New Macho Division, discusses how Nike’s new campaign sends a message that could be harmful to our girls and boys. Thank you to IPSOS and Samira Brophy, Lauren Kenneth, Kate Chaundy and John McCarthy for their collaboration, research and insights. https://lnkd.in/erepdcxd #Nike #Creative #Advertising #ParisOlympics #Olympics2024 #PositiveMessaging #SmashingStereotypes
Nike will lose if it thinks ‘winning isn’t for everyone’ inspires us
thedrum.com
-
Nike say ‘Winning isn't for everyone' in their latest Paris Games '24 ad – and our industry are obsessed. But Ipsos’ testing shows that perhaps it isn’t resonating with consumers, and they aren’t recognising that it’s by Nike. So do Nike care about empathy less than they used to? Or as this report details, is this seeming reduction of a core message of encouragement hurting this campaign’s link back to the brand? Great to see Fernando Desouches, Managing Director of our New Macho division and Samira Brophy of IPSOS having a brilliant chat fuelled by this report. Take a full look below. https://lnkd.in/exgd87Kp #IPSOS #Nike #WinningIsntForEveryone #Advertising #Olympics #OlympicGames
Fernando Desouches from BBD Perfect Storm | a B-Corporation New Macho and I had a catch up on Thursday and ended up talking about the Nike 'Winning isn't for everyone' Paris Games '24 ad. We wondered how the sacrifice of empathy to the benefit of divergence had landed with people in the US and UK. Lucky for us, Ipsos have our nimble, market validated Creative Spark ad testing which fetched us the answers in less than 16 hours. The surprise for us in the data was how weak the branding for Nike is. The ad stood out to people from the ad break with high talkability, but many were unable to link it to Nike. Brand relationship scores are weak. William Dafoe at his green goblin intense best might a rasping homage to Nike's turnaround plan and new fighting spirit. But audiences didn't respond with the same enthusiasm. If people didn't connect the brand, what was leaning into a Zero Sum Game trope for? Are we seeing an expression of Nike's new fighting spirit following their recent financial woes? Was it to stand out in the happier, clappier sea of Paris Games'24 advertising? Or a very genuine love letter to elite athletes acknowledging their sacrifice and it’s not all sweetness and light in sports? A little from column A and a little from column B perhaps. Meanwhile, I've noted that Nike co-founder and chairman emeritus Phil Knight has rallied behind CEO John Donahue in a display of 'unwavering support’ and empathy. Now THAT's a great story to shape culture and values from. #Ipsos #CreativeSpark
-
What an unforgettable night! As our CEO, Jason Foo rightfully says, winning the Alliance of Independent Agencies Agency of the Year is a culmination of many people’s hard work, commitment, dedication and support. Another huge thank you to our many loyal clients and every single person who’s helped Perfect Storm become who we are today. 🎉🔥 #Awards #CreativeAgency #IndependentAgency #Advertising #AdvertisingAward #GetIn
Our Independent Agency of the Year: BBD Perfect Storm | a B-Corporation! 🏆 The Independent Agency of the Year Award is to applaud the agency who represents and is demonstrably championing all that is great about being an independent. The risk taking and game changing agency that’s doing work that is impossible to ignore. And the agency that displays an outstanding internal, people-focused, and socially responsible culture. This award is not for the agency with the most awards for their work or business growth; it’s for the agency that’s as good on the inside as its outside reputation suggests. BBD Perfect Storm showcased their Independent Agency of the Year status in multiple ways: their commitment to their people, their business growth in the past 12 months, they were on The Sunday Times’ Best Places to Work list, their client retention and their BCorp certification solidified the judge’s unanimous decision. A huge congratulations to the BBD Perfect Storm team! 👏 #IndependentAgency #Awards
-
Today we’re throwing it back to our Mock Interview Days with Making The Leap. We had such a brilliant time with sixth formers from across London’s schools. It’s a privilege to give back and support young people in making their dreams come true. #Diversity #Inclusion #Outreach #London #MakingTheLeap
-
💥 Another exciting day on set. Our Karl and Todd got stuck in with our clients at Majid Al Futtaim for a brilliantly ‘hands-on’ shoot. Huge shout out to our production partners at Indie Village Creative for the great work. 💪 Kashmira Motiwalla Marwan Othman Natalie Reid Oliver Gibson Holly Reynolds Alex Meaklim #GlobalTeam #BrandCampaign #DubaiShoot #CreativeCollaboration #MajidAlFuttaim #SHARERewards
-
3
-
It’s time for a new prescription for pharma and healthcare marketers. After all, doctors are people, too. Our research shows that healthcare professionals feel that campaigns fail to inspire – just talking about data isn’t enough. Nick Dutnall, Managing Director of Perfect Storm Health, got into the details with PharmaTimes Media Ltd. If healthcare marketing is too analytical, what can we do about it? Click the link below and read Nick’s solutions. https://lnkd.in/d3nnxV2r #Pharma #Marketing #creativity #advertising #b2b #healthcare #doctors
Show time
https://pharmatimes.com
-
“#AI will mean everything changes and nothing changes.” Our CEO, Jason Foo caught up with The Drum yesterday to join a number of industry experts as they shared their thoughts on the effect AI is having on our industry. As Jason points out, Artificial Intelligence can’t replicate true human creativity. And that will always be our competitive advantage. Click the link below to read his thoughts in full. https://lnkd.in/eye3e5vp #ThoughtLeadership #TheDrum #Innovation #Creativity #Tech #ThinkPiece
Agencies have their say on Goldman Sachs’s ‘AI is all hype’ claim
thedrum.com