Azerion UK

📈 Azerion has acquired and partnered with some amazing companies over the last few years, so who are we? Azerion UK is your Digital Growth Partner - for #brands, #agencies and #publishers – bringing together the power of #cookieless identity data , rich #contextual signals, and premium, #omnichannel inventory to deliver innovative solutions that generate effective results. Want to find out more? Drop us a DM or email at [email protected] 😊

🦃 Day 5 of the Azerion UK Christmas Advent Insights means Food, Glorious Food. 😋 Our research has seen a 10% YoY increase in consumers planning to buy food as #gifts - so plan your campaigns wisely to maximise these changes in behaviour. 👩🍳 For deeper dives and Christmas crackers, drop us a DM, or email [email protected]

🎉 Congratulations to the Hawk (an Azerion company) team from everyone at Azerion UK for their VideoWeek European Video Award shortlisting! What a nice way to end the week!

🎄 It's Day 4 of the Azerion UK advent insights.. Whilst many of our clients brand-build throughout the year with our award winning high impact formats, there comes a time to switch things up and begin more Product and Promotion based messaging. 🎯 Speak to us to help curate your custom audiences, and reach them in the right place, at the right time with the right message. 🖌 For deeper dives and creative guidance this Christmas, drop us a DM, or email [email protected]

🧡 Azerion UK are at the Adylic Rich Media day this morning, with Angelique Whittaker, Fiona Delves, Michael Stylianou and Dom Tillson. 🎁 If you're at PHD, Hearts & Science, OMD UK and MG OMD, pop along for mimosas, cupcakes, darts and prizes! See you there...

🎄 On day three of our Azerion UK Advent Insights we share the importance of Video and CTV at extending the reach of the Big Screen in the run up to Christmas. 📺For deeper dives and CTV gems, drop our Head of CTV Mark Taylor a line, or email [email protected]

🍪 Now the industry has had a bit of time to digest its cookie news, Marçal Serrate, our Director of Data Technology at Azerion offers his thoughts on a huge day for Advertising: " At Azerion, we’ve observed that a significant portion of our user base comes from environments other than Google Chrome, accounting for 50% of our web traffic. As users become more aware of privacy issues, the likelihood of them opting out of tracking increases and will inevitably lead to a reduction in the cookie-based data available” A lot of time and effort has been put into pursuing cookieless solutions, and it will be interesting to see if the momentum can be maintained. ⬇ See some of the other reports below: https://lnkd.in/dVWJ2XsZ https://lnkd.in/ducaVqNc https://lnkd.in/dJu3Dkqw

🎨 It's often cited that creative drives over 50% of a campaigns effectiveness, not to mention numerous sales metrics, so behind Advent Insights door #2 here are a few creative gems ⬇ 🎄 This Christmas, work with our award winning Studio team to ensure you're maximising the right message, in the right place at the right time. 🍧 For deeper dives and frozen Feasts and Fabs, drop us a DM or email [email protected]

🎄 As Noddy Holder once said: "It'ssssss CChhhrrriiissstttmmmassss" 😎 Maybe not in July though... But now is the time to start preparing for the #Christmas season, and thanks to our Azerion UK Christmas Insights you can make the most of the Summer months to maximise your ad campaign effectiveness. We'll be opening some Advent Calendar doors of insight for the next few weeks, but if you want a deeper dive and some ice-creams, drop us a DM or email [email protected] and we can share a range of in-person updates from #BlackFriday, to #Gifting and Ad Messaging.

Azerion UK has grown at a huge pace over the last few years, bringing in the best talent and technology at scale to help drive digital growth and outcomes for our clients. With such evolution we want to ensure our clients are up to speed with developments and take them on the journey... ......from A-Zerion…