Discover how important a sense of wonder is in your #marketing career, in our latest #MarketingInspiration newsletter ⬇ #marketingcareer #marketingtips #career #advertising
Automated Creative
Advertising Services
London, England 2,605 followers
We are a Creative Effectiveness Adtech platform. We turn Impressions into Intelligence.
About us
We are a Creative Effectiveness Platform. We turn Impressions into Intelligence. Automated Creative scales high quality creative to any audience, on all major ad servers, using a blend of creative media expertise and automation. Our method learns what drives paid media performance, delivering greater impact with less budget. We take the guesswork out of paid advertising.
- Website
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http://www.automatedcreative.net
External link for Automated Creative
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- London, England
- Type
- Privately Held
- Founded
- 2017
- Specialties
- AI, artificial intelligence, marketing, advertising, automating ads, digital advertising, facebook advertising, online advertising, video advertising, Targeted advertising, Social network advertising, marketing tools, advertising on facebook, advertising on youtube, advertising on social media, advertising on google, advertising technology, Advertising media, Programmatic advertising, and data driven creativity
Locations
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Primary
80 Ruckholt Rd
London, England E10 5FA, GB
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1 George St
Central Business District, 04, SG
Employees at Automated Creative
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Simon Kemp
What are people *really* doing online?
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Tom Ollerton
Founder of the creative effectiveness adtech platform - Automated Creative and host of 'Advertisers Watching Ads' and the 'Shiny New Object' Podcast.
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Amy Cat
Lead Designer/Developer & Visual Artist
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Dan Moseley
Creativity, Data and Tech | Managing Director, North America @ Automated Creative
Updates
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#Diversity & #Inclusion are not just for HR - they can help brands better connect with consumers, uncover new markets, and change the way we relate to stereotypes. And it's never been easier to test new messaging, as Jerry Daykin shared with us during a recent talk on the topic: “We used to make one big advert that told one big story. And now [with] the magic of Automated Creative you can tell hundreds of different stories to hundreds of different people, see what works, what doesn’t work, optimise, improve.” Head to our blog to read more about Jerry's presentation and see what role marketers play in the D&I debate: https://lnkd.in/diKfEjqi #advertising #marketing #pride #datadrivenmarketing #digitalmarketing
Diversity & Inclusion in Marketing with Jerry Daykin — Automated Creative - AI driven ads for social and display
automatedcreative.net
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Lifelong learning is something many of our #ShinyNewObjectPodcast guests cherish, but when we interviewed Emre Acikel, Global Head of Data Driven Marketing at Bayer, he told us he was studying... philosophy. As Emre puts it, "While everyone is learning how to use ChatGPT, I'm studying philosophy because, in a world where all the answers are out there, asking the right questions will make all the difference." Listen to Emre's episode to learn how philosophy helps with data collection, why you should never go far from the trenches, and why reporting creative and media analytics together will improve your #marketing results. 🎧 : https://lnkd.in/dZepPdhK #DataDrivenMarketing #MarketingPodcast #AdvertisingAndMarketing
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🎶 How do some of the recent ads we reviewed on #AdvertisersWatchingAds use music to captivate the audience and get their message across? And is this effective or tone deaf? In our latest #MarketingInspiration newsletter, we look back at 3 musical ads and their impact on our guests - listen & read all about them ⬇ #advertising #marketingnewsletter #marketing #creative
Marketing Inspiration #33.3
Automated Creative on LinkedIn
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The "F" word (fear / failure) can paralyse leaders in #marketing and beyond. As Tom Ollerton shares in Management Today, however, it's a great leveller, too. Learn about how to "feel the fear and do it anyway," hone your skills no matter what domain you're in, and kill your speaking nerves, in this feature that charts Tom's learnings, from stand-up comedian to ad tech founder: https://lnkd.in/dADuEXgJ #marketingcareer #careeradvice #career #advertising #leadership #management
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"Marketers can no longer afford to just stick their finger up to the sky and see in which direction the wind is blowing or go on instinct alone. You have to have data to back up what you're doing... so listen to your data scientists." This is the top #DataDrivenMarketing tip we got from Beverly Jackson, Vice President of Brand and Product Marketing at Zillow, and our latest guest on the #ShinyNewObjectPodcast. Tune in to hear about how Zillow is embracing AR & the latest Apple tech to provide a unique consumer experience, why a pandemic pup helped Beverly change her bad work habits, and how to include data scientists at every step of the creative journey. Link in comments ⬇ #innovation #technology #marketingpodcast #advertisingandmarketing #effectiveness #data #AI #AR
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With the UK and French legislative elections fresh behind us, another big run to the polls looms large for year-end: the US rematch of the 2020 presidential battle between Joe Biden and Donald Trump. Commenting for Performance Marketing World's look at the biggest elections we're facing this year, AC's Dan Moseley has some tips and warnings for the Democrat & Republican camps. "Ad messaging that is simple, easily repeated and that unites large and disparate groups around common goals (such as abortion rights) can help the nominees. It's crucial that messages are tested before wasting money on the wrong lines," Dan says. Read the full article: https://lnkd.in/dzfThjk3 Thanks Jyoti Rambhai for the feature! #elections #elections2024 #marketing #advertising #politicalads #creative #effectiveness
The biggest elections around the world
pmw.shorthandstories.com
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🎤 Before founding Automated Creative and hitting the 250 episode mark on the #ShinyNewObjectPodcast, Tom Ollerton was behind a different type of mic, trying his hand at stand-up comedy. "My year in stand-up was my apprenticeship for leadership," he tells Management Today in an article about the tools he acquired and the way he uses them today. Read it at the link in comments ⬇ #management #leadership #digitalmarketing #advertisingandmarketing
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In the #MarketingInspiration newsletter this week, read about rebooting creativity, improving media budget effectiveness, and a recent exciting accolade for our founder, Tom Ollerton. #marketing #advertising #automation #creative #media #effectiveness
Marketing Inspiration #33.2
Automated Creative on LinkedIn
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Today at MAD//FEST LONDON, come join us on Creator Economy Stage at 12pm for a special edition of #AdvertisersWatchingAds with guests Hannah Bourne of Penguin Random House UK, Paul Porter of Specsavers and Tash Beecher of Syneos Health. We'll pick the best ad of the year from the top ranking creative chosen by Contagious and voted for by guests of the show. We're also looking forward to seeing talks and masterclasses by Purplebricks' Philip Lloyd, Haleon's Phil Jackson, Talent & Brands' Raf McDonnell, Gousto's Carlie W., House of Ren's Lauren Spearman, Pernod Ricard's Julie Pender and Diageo's Sophie Kelly. See you there! #marketing #advertising #creativity #bestads
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