For Burger King, 🍔 size matters. And they're making it clear with their "Real Size Burger" campaign about the Mega Stackers. But do their claims stack up (pun intended!)? And are these good ads? The case study chosen for us this week by Contagious claims some serious results, but our guests questioned the original insights and had their own thoughts about improving this activation. Tune in to see how Burger King should increase their creative effectiveness, with tips from Can Senses (MEA Media Manager at Haleon), Toby Foy (Head of Brand at eBay UK) and Grant McKenzie (former CMO at Asahi Group). #creativity #advertising #marketing #advertisingandmarketing #bestads #realsizeburger #burgerking
Automated Creative
Advertising Services
London, England 2,629 followers
We are a Creative Effectiveness Adtech platform. We turn Impressions into Intelligence.
About us
We are a Creative Effectiveness Platform. We turn Impressions into Intelligence. Automated Creative scales high quality creative to any audience, on all major ad servers, using a blend of creative media expertise and automation. Our method learns what drives paid media performance, delivering greater impact with less budget. We take the guesswork out of paid advertising.
- Website
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http://www.automatedcreative.net
External link for Automated Creative
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- London, England
- Type
- Privately Held
- Founded
- 2017
- Specialties
- AI, artificial intelligence, marketing, advertising, automating ads, digital advertising, facebook advertising, online advertising, video advertising, Targeted advertising, Social network advertising, marketing tools, advertising on facebook, advertising on youtube, advertising on social media, advertising on google, advertising technology, Advertising media, Programmatic advertising, and data driven creativity
Locations
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Primary
80 Ruckholt Rd
London, England E10 5FA, GB
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1 George St
Central Business District, 04, SG
Employees at Automated Creative
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Simon Kemp
What are people *really* doing online?
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Tom Ollerton
Founder of the creative effectiveness adtech platform - Automated Creative and host of 'Advertisers Watching Ads' and the 'Shiny New Object' Podcast.
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Amy Cat
Lead Designer/Developer & Visual Artist
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Dan Moseley
Creativity, Data and Tech | Managing Director, North America @ Automated Creative
Updates
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Big brands can learn a lot from scaling brands when it comes to #creative #effectiveness, and vice versa. In a recent conversation with Big Black Door's Gareth Turner, AC's Tom Ollerton covered: 💡 Why following best practice is not the way to succeed in #DataDrivenMarketing 🔍 How testing lots of ads helps optimise marketing spend ⏰ Where challengers gain over big brands in speed & agility We've put together a summary for you on the blog ⬇ #creativity #advertising #data #optimisation #creativeeffectiveness #budget
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It's time to turn our attention to case studies on our #MarketingInspiration newsletter and this week's ones have all got one thing in common: food! See what we've learnt from these ads and from our guests on #AdvertisersWatchingAds ⬇ #creativity #bestads #marketing #advertising #marketingnewsletter
Marketing Inspiration #34.3
Automated Creative on LinkedIn
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We've had some amazing ads picked for us by Contagious so far this year and we've asked marketing leaders to review the top 3 live on stage at MAD//FEST 2024. Hannah Bourne (Marketing Director for Children’s Books at Penguin Random House), Paul Porter (Senior Planner at Specsavers), and Tash Beecher (Creative Director at Syneos Health) cast their votes in this episode hosted by Amy Wright (Global Head of Creative Strategy at Automated Creative). See which ad got chosen among Yorkshire Tea's Pack Yer Bags, Relate's Hornicultural Society and Apple's 2030 Status | Mother Nature. #creativity #bestads #marketing #advertising #yorkshiretea #apple #relate
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Marketers need to accept the truth: media consumption habits have changed. Where TV-first campaigns were the norm, nearly 60% of global ad spend goes to digital these days 📱 This is good news: we can control our creative, adapt to real-time insights, and boost effectiveness thanks to in-flight optimisation 🚀 We're looking back at Amy Wright's excellent piece for Performance Marketing World where she explains the global shift & gives us important tips for how to get started with live #CreativeOptimisation on the blog ➡ https://lnkd.in/drduuc4g #marketing #advertising #creative #media #data #datadrivenmarketing
Brands Need to Move to In-Flight Optimisation to Succeed in Data Driven Marketing — Automated Creative - AI driven ads for social and display
automatedcreative.net
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In a world where it's so easy to let generative AI create average ads, Steven Seddon, CMO at Ice Travel Group, advocates for marketers always combining brand and distinctive assets with performance marketing. Tune in to the latest episode of the #ShinyNewObjectPodcast to hear why human creativity combined with tech is the way to go in #DataDrivenMarketing. Steve also gives us top tips for students looking to break into the industry - lots of great lessons in this conversation! Episode link in comments ⬇ #marketing #advertising #performance #adtech #creativity
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This week in #MarketingInspiration, we round up AC thoughts on launching our Automated Intelligence model, ad tech providing a neutral space between creative and media, and why diversity & inclusion are more than just HR buzzwords. Read it all ⬇ #marketing #advertising #marketingnewsletter #creative #media #data
Marketing Inspiration #34.2
Automated Creative on LinkedIn
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🥇 Olympic fever has gripped the nation - but how can marketers gain from this attention focus? Not by investing in big campaigns, says AC's Amy Wright in a recent Performance Marketing World article. "There’s scope to do something a bit more ambitious across multiple digital ad formats. This year I’m hoping to see more ‘in flight’ ads - in which ‘live’ creative is adapted to reflect the leader boards, big wins etc, but also in line with how consumers engage with the content." Read how she sees this being done & get tips from 10 other marketers at the link in comments. #olympics #data #datadrivenmarketing #creative #performance #marketing #advertising
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Media and creative agencies don't need to be at odds in #DataDrivenMarketing - there's a neutral space to be found in the middle, says Dan Moseley in MoreAboutAdvertising. Instead of highlighting the differences, working together for a mutual goal can yield better, more effective results. One way to do this? Automation and data analysis. "Automation will transform our industry by removing tedious creative and media processes. Data analysis will be used to inform the creative process, not replace it." There's a bright future for all. Find out more at the link in comments ⬇ #data #marketing #creative #media #advertising
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Which ad would you like to see reviewed next on Episode 168 of #AdvertisersWatchingAds? It’s like Gogglebox but for ads. 1. Magnum / Find Your Summer: https://lnkd.in/dvYjMnKi 2. Burger King / Real Size Burger: https://lnkd.in/dbZEJgis Our guests next time are Haleon's Can Senses, PepsiCo's Rob Pothier, eBay's Toby Foy and Grant McKenzie. Thanks to Contagious for finding the innovative ads each week. You can see all the previous episodes on the Automated Creative website - https://lnkd.in/dZjC9fg
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