For Bose Corporation, staying authentic and producing original content is paramount to their marketing strategy. Working with AC makes it possible for them to do this at a speed & scale that only technology allows. Find out what Jim Mollica, Chief Marketing Officer at Bose Corporation, had to say about our work together on the blog: https://lnkd.in/dP_DGMEq #marketing #advertising #creative #effectiveness #technology
Automated Creative
Advertising Services
London, England 2,704 followers
We are a Creative Effectiveness Adtech platform. We turn Impressions into Intelligence.
About us
We are a Creative Effectiveness Platform. We turn Impressions into Intelligence. Automated Creative scales high quality creative to any audience, on all major ad servers, using a blend of creative media expertise and automation. Our method learns what drives paid media performance, delivering greater impact with less budget. We take the guesswork out of paid advertising.
- Website
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http://www.automatedcreative.net
External link for Automated Creative
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- London, England
- Type
- Privately Held
- Founded
- 2017
- Specialties
- AI, artificial intelligence, marketing, advertising, automating ads, digital advertising, facebook advertising, online advertising, video advertising, Targeted advertising, Social network advertising, marketing tools, advertising on facebook, advertising on youtube, advertising on social media, advertising on google, advertising technology, Advertising media, Programmatic advertising, and data driven creativity
Locations
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Primary
80 Ruckholt Rd
London, England E10 5FA, GB
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1 George St
Central Business District, 04, SG
Employees at Automated Creative
Updates
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On this week's #MarketingInspiration newsletter, a quick look back at work we did with Costa Coffee on their Click & Collect app, improving on performance benchmarks & delivering key insights ⬇ #marketing #marketingnewsletter #costacoffee #advertising #effectiveness
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Speaking on the #ShinyNewObjectPodcast, Karix' Shafique Gajdhar explained how #marketing has become essential for growth in software products. Tune in to hear about the importance of #DataDrivenMarketing, why we're all inherently irrational, and how to use human bias to succeed in #AdvertisingAndMarketing: https://lnkd.in/d3N5HeQX #data #marketingpodcast #marketingledgrowth
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We've recently covered Nike's "Winning Isn't Comfortable" ad on #AdvertisersWatchingAds and it got us thinking about "darker" ads - from atmosphere to topic. Read the latest #marketing inspiration newsletter for a quick recap ⬇ #marketingnewsletter #advertising #insights
Marketing Inspiration #37.2
Automated Creative on LinkedIn
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There's a lot of talk about #data in #marketing, but data points alone aren't actionable insights. Writing for Performance Marketing World, AC's Tom Ollerton explains the distinction and how you can dig deeper by testing your creative effectively, with hypotheses that help you refine and increase effectiveness. Learn how to create a virtuous circle from your data, creativity, and curiosity. Catch up with Tom's insights: https://lnkd.in/d7jJZA7Y #creative #effectiveness #datadrivenmarketing
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Marketing is an inherently human activity, so we need to keep in mind that it cannot be 100% rational and that our own biases sway our decision making (both as marketers and as consumers). On the latest #ShinyNewObjectPodcast, Shafique Gajdhar, Director Product and Solutions Marketing at Karix, explains how to use irrationality and bias as part of the process of #DataDrivenMarketing. Tune in to also find out how Shafique learnt the difference between mistakes and responsibility and to hear him tell us why marketing led growth is crucial for SaaS companies: https://lnkd.in/d3N5HeQX #Data #marketing #marketingpodcast #saasgrowth #marketingledgrowth #advertising
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What's the key to developing genuinely engaging ad creative? The reason it works in the first place. And you can't learn that by copying "best practice" or resorting to fully automated, no-human-input, generative AI. In his latest piece for Performance Marketing World, AC's Tom Ollerton shares why data and creative need to get closer and how to make your advertising what it really should be: a human experience. Have a read at the link in comments 👇 #marketing #data #insights #creative #advertising #datadrivenmarketing
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On this week's #marketing inspiration newsletter, we focus on the tensions around using data in our industry: how much is too much? where do qualitative insights come in? how do we combine them to increase creative effectiveness? Have a read to get top tips from Virginia Barnes & Phil Clark, from the #ShinyNewObjectPodcast. #marketingnewsletter #advertising #digital #marketinginspiration
Marketing Inspiration #37.1
Automated Creative on LinkedIn
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Testing thousands of ad variants helps Bose Corporation uncover the best-performing creative, distributing it to the right audience segments around the world. Read more about our work courtesy of CMO Jim Mollica's interview with Digiday: https://lnkd.in/gyjGX57C #creativeeffectiveness #digital #marketing #advertising #optimisation
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Automated Creative reposted this
Chief Marketing Officer at Bose Corporation - Forbes CMO 50, Disney, Under Armour, Nissan, Viacom, Ralph Lauren, Board Member
Fresh off a week in the UK and France talking all things Bose. 🎧 Great to visit with the Bose EU team to talk strategy, see our activations and visit with our partners across the pond - Burson Hall & Partners Automated Creative and VaynerMedia EMEA…and just enough time to squeeze in some crate diving for British new wave, post-punk, and rarities from the “Madchester” scene…
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