Audiense

VML London and Prism Sport Entertainment faced the challenge of brands oversimplifying "super fans" in the music industry, often treating them as a uniform group. This approach overlooked the nuanced differences within fandoms, making it hard to engage and monetize diverse audiences effectively. Traditional survey methods provided limited insights, missing the dynamic nature of fan behavior pushing them to develop a data-driven methodology. 

Ever feel like your agency pitches just blend in with the rest? Brands have heard it all, which means standing out requires not just creativity but a deep, data-driven understanding of your audience. Leveraging audience intelligence effectively can make or break your pitch. Here's how Audiense steps up to ensure your pitch deck hits all the right notes: 1️⃣ Audiense segments your client's audience and delves into their specific needs and pain points. This crucial insight sets the stage for a tailored marketing strategy. 2️⃣ Audiense identifies unique behaviors and preferences beyond basic demographics. For example, discovering that a segment of vegan moms needs quick, easy vegan recipes allows you to create highly relevant strategies. 3️⃣ Highlighting influencers admired by your target audience can inspire trust and relevance in your strategy. This level of detailed audience intelligence is essential for designing pitches that resonate deeply with potential clients. Discover how audience intelligence can transform your approach and win that pitch. 👉 https://bit.ly/3Xwjwbl #AgencyLife #MarketingAgency #pitching

Agencies leveraging the right audience intelligence tools achieve remarkable success. Clarion Blue, led by CEO Ashley Pintaric, exemplifies this. They were approached by Beyond The Wound, an online summit for religious trauma survivors, with only 2.5 months until launch. Clarion Blue built a website, grew awareness, and secured registrants using audience insights to refine their strategy. Adjustments included changing promotional video content to resonate with the target audience, leading to significant engagement and ticket sales. Within seven weeks, their campaign helped Beyond The Wound achieve remarkable results: ✔️ Grew Instagram presence by 1,800% ✔️ Sold over 400 tickets worldwide ✔️ Secured respected sponsors, including The Bible For Normal People ✔️ Attracted interest from influencers like Brené Brown ✔️ Featured in Religion News ✔️ Over 95% attendee satisfaction These results showcase the power of effective audience intelligence and targeted marketing strategies.

Your current clients are gold mines for credibility and growth. Here are some essential questions to consider: 1️⃣ How can you leverage testimonials and case studies from our existing clients to build credibility? 2️⃣ Do you have a referral program in place, and how effective is it at encouraging clients to refer others? 3️⃣ Are you segmenting your client base in a data-driven way? 4️⃣ How do you propose unique strategies to your existing customers and use their knowledge to carry out your assignments? Transform your existing customers into powerful advocates with audience intelligence. Utilize data-driven segmentation to understand and address the unique needs of different client segments, making your approach unique. Leveraging insights and experiences from current clients allows you to develop personalized strategies and execute assignments effectively. Harness the power of your existing customer base to enhance credibility and drive growth! 💡 Using a tool like Soprism, agencies can import their own custom audiences or "lookalikes" previously built on Meta Business Manager. This enables them to discover who their customers and potential customers really are and to create targeted, relevant campaigns.

Imagine my surprise when I recently discovered that my 70-year-old dad is completely hooked on #EmilyinParis 😯🥐🇫🇷 Yes, the same man who spends his free time fishing, listening to classical music, and binge-watching game shows and documentaries, is now casually dropping character names and raving about the show's fashion choices. He’s not only caught up with all four seasons but also seems genuinely fascinated by the show’s “crazy chic” outfits 👗 This got me thinking: Who exactly is the target audience for Emily in Paris? 🤔 Because, let's be honest, I never imagined it would include men in their 70s. Curious to see if my dad was an outlier lured by my Netflix algorithm or if there's something more going on here, I turned to Audiense for some insights. As expected, those talking about the show are primarily female (71%), with the majority falling within the 25-34 age range. I found predictable segments like Beauty & Fashion lovers, Swifties, and French Culture enthusiasts. But I also came across some more surprising groups, such as K-pop stans and even the Tech and Entertainment fans (with a penchant for figures like Elon Musk and Donald Trump). While these insights were fascinating, I didn’t find a cluster that my dad fits into. So, is he just a unique case, or are there other older men out there quietly enjoying Emily Cooper’s Parisian adventures? 😮💨 To really get to the bottom of this, I’d need access to Emily in Paris's Instagram followers—now that would be an interesting analysis! 👀 In the meantime, I’m off to do some social listening and dive into what those French Culture lovers have to say about the show, starting here 😅 https://bit.ly/3TfgvK9

While top ratings and a strong reputation are good starting points, always take advantage of trial periods to ensure the platform aligns with your agency's specific needs. 🏆 13 must-have features for small agency success. To make the most of audience intelligence, look for these essential features: 1/ 𝗙𝗹𝗲𝘅𝗶𝗯𝗹𝗲 𝗳𝗶𝗹𝘁𝗲𝗿𝗶𝗻𝗴 𝗮𝗻𝗱 𝘀𝗲𝗴𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻: The ability to slice and dice your audience data in numerous ways to uncover hidden insights and opportunities. 2/ 𝗖𝗼𝗺𝗽𝗿𝗲𝗵𝗲𝗻𝘀𝗶𝘃𝗲 𝗶𝗻𝘁𝗲𝗿𝗲𝘀𝘁 𝗮𝗻𝗱 𝗯𝗲𝗵𝗮𝘃𝗶𝗼𝗿𝗮𝗹 𝗮𝗻𝗮𝗹𝘆𝘀𝗶𝘀: Go beyond demographics to understand the motivations, preferences, and actions of your target audience. 3/ 𝗔𝗰𝘁𝗶𝗼𝗻𝗮𝗯𝗹𝗲, 𝘀𝗶𝗺𝗽𝗹𝗶𝗳𝗶𝗲𝗱 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀: Don't get bogged down in data overload. The platform should provide clear, concise insights that you can easily translate into strategies. 4/ 𝗥𝗶𝗰𝗵 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗽𝗿𝗼𝗳𝗶𝗹𝗶𝗻𝗴: Access demographic and psychographic data to paint a complete picture of your audience's profile. 5/ 𝗦𝗼𝗰𝗶𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗺𝗲𝘁𝗿𝗶𝗰𝘀: Track how your audience interacts with social media content, uncovering what resonates and drives engagement. 6/ 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿, 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽, 𝗮𝗻𝗱 𝗺𝗲𝗱𝗶𝗮 𝗮𝗳𝗳𝗶𝗻𝗶𝘁𝗶𝗲𝘀: Identify potential collaborators and media outlets that align with your audience's interests. 7/ 𝗧𝗿𝗲𝗻𝗱 𝗶𝗱𝗲𝗻𝘁𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻: Stay ahead of the curve by uncovering emerging trends and shifts in consumer behavior. 8/ 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝗮𝗻𝗮𝗹𝘆𝘀𝗶𝘀: Understand your competitors' audiences and strategies to gain a competitive edge. 9/ 𝗦𝗲𝗮𝗺𝗹𝗲𝘀𝘀 𝗶𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻𝘀: Connect your audience intelligence platform with your CRM, social media accounts, and other essential tools for streamlined workflows. 10/ 𝗔𝗱𝗮𝗽𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆: Choose a platform that continuously evolves to meet the changing needs of agencies and the ever-evolving digital landscape. 11/ 𝗩𝗶𝘀𝘂𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻𝘀 𝗮𝗻𝗱 𝗿𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴: Easily create compelling visuals and shareable reports that communicate insights effectively to clients and stakeholders. 12/ 𝗙𝗶𝗿𝘀𝘁-𝗣𝗮𝗿𝘁𝘆 𝗮𝗻𝗱 𝘁𝗵𝗶𝗿𝗱-𝗽𝗮𝗿𝘁𝘆 𝗱𝗮𝘁𝗮 𝗮𝗻𝗮𝗹𝘆𝘀𝗶𝘀: Gain a holistic view of your audience by combining data from multiple sources. 13/ 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗲𝘅𝗽𝗼𝗿𝘁 𝗮𝗻𝗱 𝘁𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴: Easily export audience lists for targeted advertising campaigns, either through the platform itself or by integrating with other tools. The right audience intelligence platform can be a breakthroug for your small agency. Invest time in researching and testing different options to find the perfect fit that will empower you to make data-driven decisions, create impactful campaigns, and drive exceptional results for your clients.

Who else is super excited for Beetlejuice Beetlejuice!?!?! 👻 I can't believe that after so many years it's making a comeback and I couldn't be more happy about it! Not only are most of the original cast back: Micheal Keaton, Catherine O'Hara & Winona Ryder 💜 (need I say more?) But also we have Monica Bellucci, Willem Dafoe and Jenna Ortega joining! I really wanted to see if the predominant excitement was coming from a younger age group or from the 30 group who grew up with the movie like me! I used our handy "Conversations" side of the Insights tool at Audiense to run an analysis on the BeetlejuiceBeetlejuice hashtag 🖤 ! I discovered so many interesting groups with the ability to control the amount of clusters. We have everything from: Film Lovers, Wrestling Community, Horror Fans to Jenna Ortega Fans! #BeetlejuiceBeetlejuice Check out the report here: https://lnkd.in/dtq3HhCk

Your social business profile is potential customers' first impression of your brand. Think of it as your digital storefront – it must be inviting, clear, and reflective of your brand's identity. Here’s how to ensure your profile isn't just another one in the crowd: 1️⃣ 𝗪𝗿𝗶𝘁𝗲 𝗮 𝗰𝗮𝗽𝘁𝗶𝘃𝗮𝘁𝗶𝗻𝗴 𝗯𝗶𝗼 Your bio should serve as a concise elevator pitch for your business. Incorporate relevant keywords to improve discoverability and sprinkle in essential info like what you do and why you stand out. 2️⃣ 𝗩𝗶𝘀𝘂𝗮𝗹 𝗶𝗱𝗲𝗻𝘁𝗶𝘁𝘆 𝗺𝗮𝘁𝘁𝗲𝗿𝘀 Utilize your profile picture and cover photo to make a visual statement. Your logo, a snapshot of your premises, or an image that captures your essence can speak volumes. 3️⃣ 𝗗𝗲𝘁𝗮𝗶𝗹𝘀, 𝗱𝗲𝘁𝗮𝗶𝗹𝘀, 𝗱𝗲𝘁𝗮𝗶𝗹𝘀 Don’t skimp on the specifics—location, website, operating hours, and contact info all contribute to your business’s accessibility and credibility. 4️⃣ 𝗠𝗮𝗸𝗲 𝗰𝗼𝗻𝘁𝗮𝗰𝘁𝗶𝗻𝗴 𝘆𝗼𝘂 𝗮 𝗯𝗿𝗲𝗲𝘇𝗲 Integrate contact buttons to ensure you’re just a tap away from your audience on mobile devices. Take a leaf from The Blonde Beet's book – an Instagram profile that perfectly blends branding, accessibility, and engaging content. They highlight what they offer and open the doors to their digital community with well-placed story highlights covering reviews, offerings, and events. In the digital age, a well-optimized social media profile is a critical component of your business’s online strategy. It's your first handshake, storefront window, and chance to say, "Here's why you should care." Don't let it go to waste. Think your small business can't compete on social media? Our checklist will help you shine, driving valuable customers right to your door. https://bit.ly/3V8RPUS #SocialMedia #SocialMediaMarketing 

Every agency wrestles with the client balancing act: acquiring new business for growth and nurturing existing relationships for recurring revenue. Both are critical, but achieving this balance can be tough. Standing out in a saturated market, staying relevant with evolving client needs, and showcasing your unique value proposition are constant challenges. Factor in diverse client bases, and each client requires its own strategy. There's a secret weapon for agencies – audience intelligence tools. These tools unlock a treasure trove of data on client behaviors, preferences, and market trends. Armed with these insights, agencies can: ✔️ Create laser-focused pitches that resonate with potential clients' specific needs and challenges. ✔️ Develop customized strategies for existing clients, ensuring ongoing satisfaction and loyalty. ✔️ Demonstrate your expertise and value proposition with data-driven insights directly impacting your clients' bottom line. Read our latest guide to learn how to leverage audience intelligence tools to achieve these goals and build a thriving agency with a balanced client portfolio.

Ever feel like your marketing campaigns are just shots in the dark? It's frustrating to pour resources into broad strategies that don’t quite deliver, leading to wasted budgets and missed opportunities. Embracing advanced audience segmentation transforms agency success rates. Here’s how: 1️⃣ Tailored marketing strategies Segmenting a broad audience into focused groups allows for highly personalized marketing strategies. This precision ensures the right message reaches the right people at the right time. 2️⃣ Building detailed customer personas Segmentation involves creating detailed customer personas. This process reveals essential information about what ad types and copy resonate best with each segment, enhancing emotional and psychological connections. 3️⃣ Boosting engagement and ROI Accurate segmentation ensures that your campaigns resonate deeply with the target audience, significantly boosting engagement rates and return on investment. 4️⃣ Discovering hidden opportunities Often, segmentation reveals lucrative audience segments previously unknown to your clients. These can represent new and significant opportunities for growth and engagement. 5️⃣ Prioritizing profitable segments Not all audience segments are created equal. Segmentation helps identify which groups have the highest potential for conversion and brand affinity, allowing agencies to allocate resources more effectively. 6️⃣ Precision targeting on social platforms Ready to take your campaigns to the next level? With advanced tools, you can finely tune your segmentation to ensure your campaigns are displayed to those most likely to engage. This optimizes your ad spend and significantly increases your campaign success. Don't wait; transform your approach now. Dive into our guide on advanced audience segmentation and watch your campaigns thrive. https://bit.ly/3WBy9tI #SocialMediaMarketing