Audiense

Warner Bros. revolutionized how we experience movie promotions with their latest venture for "Dune: Part Two." Imagine being immersed in the scorching dunes of Arrakis, not just on the big screen, but through your phone via an innovative augmented reality (AR) lens on Snapchat. This isn't just about watching the film; it's about stepping into the world, riding sandworms as a Fremen, thanks to the custom AR experience. While Snapchat might not be the primary hangout for the existing Dune fanbase, Warner Bros.’ strategy here is nothing short of ingenious. Snapchat users are nearly twice as likely as others to watch a movie on its opening weekend. By introducing Dune’s mystical universe to this vibrant, younger audience, Warner Bros. isn't just expanding its reach; they’re setting the stage for a new wave of Dune enthusiasts. The excitement doesn’t stop at digital experiences. Warner Bros. Discovery. has also teamed up with Hamilton for a limited-edition watch that mirrors the rugged, adventurous spirit of Arrakis itself. And for popcorn lovers, AMC Theatres is offering Dune-themed buckets that have already stirred up quite the buzz online. Warner Bros. is blending traditional and digital marketing in bold new ways, ensuring "Dune: Part Two" isn’t just a movie you watch - it's a movie you experience. As they bridge the gap between classic fan engagement and modern marketing magic, one thing is clear: the sands of Arrakis are shifting, and everyone's invited to the ride. #SocialMediaMarketing #Snapchat #film

The Paris 2024 Olympics will heavily leverage the latest technology, with Alibaba Cloud stepping in to support the Games' digital transformation. Alibaba aims to make this the most innovative Olympics ever, showcasing its technological prowess in cloud computing, AI, and e-commerce. Their strategy is clear: position themselves as pioneers in cloud computing, AI, and e-commerce. Their solutions are:  ✅ Streamlining operations. ✅ Optimizing resource management. ✅ Helping reduce the Games' carbon footprint. And while the innovation angle is strong, it might not fully resonate with Alibaba's core audience.  Our analysis suggests their investors are more interested in how these advancements translate into financial gains rather than environmental impact. To maximize the impact of their $800 million sponsorship, Alibaba could focus on the financial benefits of their technology. 💡 Highlighting cost savings and efficiency improvements could speak more directly to the investor mindset. ⛳ Additionally, tapping into the audience's passion for golf and water sports presents a golden opportunity. By increasing their presence at these events, Alibaba can create more meaningful connections with their target audience. Paris 2024 is off to a promising start, focusing on positive values that have attracted major sponsors like Alibaba.  But to succeed, brands must ensure their Olympic campaigns align with the Games' themes and their audiences' specific interests and motivations. #Paris2024 #Olympics #Alibaba

Marketers are obsessed with data, we can’t get enough of it Yes, we have the power to dissect audiences, to explore the niches, and the layers that define consumer behavior. But remember - at the core of every data point, every trend, every insight, there’s a heartbeat. Respondents aren’t just numbers. They’re people with stories, emotions, and experiences that go far beyond spreadsheets and graphs. “Data is a way of simplifying emotions, feelings, and attitudes. And research and data, above all, should tell us a story.” - Laura Simpson Global brands aren’t built on data alone but also on shared human experiences. #data #MarketResearch #CustomerExperience 

The Olympic Games are a magnet for global travelers, and Airbnb is seizing this golden opportunity to reach a massive international audience. With Paris hotels already booked solid, Airbnb is perfectly positioned to offer an alternative – but is their Olympic campaign truly resonating? Airbnb's mission to create a world where anyone belongs anywhere aligns seamlessly with Paris 2024's inclusive spirit. Their commitment to diverse travelers, exemplified by options like "step-free homes" for those with mobility challenges, demonstrates this value. While the Paris Olympics are championing sustainability, this message might not resonate with Airbnb's core audience. Data from SOPRISM reveals a stronger alignment with conservative values and less interest in environmental concerns. 💡 Instead of focusing on sustainability, Airbnb could capitalize on their audience's fascination with cultural history and heritage. Promoting stays near historic landmarks and creating curated guides for guests could resonate far more deeply.  🏇 Additionally, with a strong interest in equestrian sports, Airbnb could strategically boost their presence at these events to maximize engagement. With a hefty $500 million sponsorship investment, Airbnb has a unique chance to make a lasting impact at the Paris Olympics. 🥇 By tailoring their campaign to the genuine interests of their audience – culture, history, and equestrian sports – they can turn this global event into a gold medal win for their brand. #Airbnb #Paris2024 #Olympics

Ever feel like your advertising dollars are just vanishing into thin air? It's frustrating when you realize that a significant portion of your marketing budget is wasted on ads that never reach the right audience. Precision is key in the digital ad space. With businesses facing skyrocketing ad costs and lower engagement, the need for targeted advertising has never been more critical. A remarkable 23% of global ad spend is wasted due to poor targeting. This is where advanced audience segmentation comes into play. Our newest guide explores: ✅ How to divide your audience into actionable segments that allow for personalized and effective marketing strategies. ✅ Real-life success stories and explore the tools that make sophisticated audience segmentation accessible. Agencies cannot afford to miss the insights on effective audience segmentation strategies. 👉 Transform generic outreach into targeted campaigns that resonate deeply with the intended audience. 👉 Ensure every dollar of your ad spend delivers maximum impact. And discover how advanced audience segmentation can reduce waste and dramatically improve your campaign's ROI. 👇 https://bit.ly/3WBy9tI #SocialMediaMarketing 

Every marketer knows the frustration of high bounce rates and low conversion from poorly targeted campaigns. Campaigns often fall flat, failing to engage the targeted audience effectively. The secret to crafting successful marketing campaigns lies in the strategic use of data. By harnessing the power of audience intelligence platforms, marketers can transform raw data into gold mines of actionable insights. Here’s how to make this transformation: 1️⃣ Start with the insights provided by your audience intelligence platform to understand key details like preferred social media channels, influential figures, effective ad types, and resonant messaging. 2️⃣ Use these insights to design campaigns tailored to specific audience segments, ensuring higher engagement and better conversion rates. For example, insights on a "Vegan moms" segment can lead to personalized campaigns that speak directly to their interests and behaviors. 3️⃣ When you bring a strategy proposal to your client, back it up with solid data. This boosts your credibility and assures the client of the campaign’s potential success. 4️⃣  Leverage audience intelligence to coordinate and streamline everything from media buying to content creation, making the process more efficient and aligned with your audience's preferences. 💡 𝗣𝗿𝗼 𝘁𝗶𝗽: Trust the data. Initial perceptions might challenge the insights you discover, but embracing data-driven strategies ensures more accurate targeting and effective outcomes. #MarketingStrategy #MarketingAgency 

Generic campaigns can struggle to resonate with diverse audiences. This is where segmentation comes in. Let's break down the key steps: 1️⃣ Start with a list of your client's audience members. 2️⃣ Enrich this list with data on each individual's interests and affinities. Audiense (our platform) lets you organically segment your audience based on shared interests and affinities. Don't have data? No problem. Just describe your target audience, and we'll source the data you need. By segmenting your audience, you can create targeted messaging that speaks directly to each segment's unique interests, leading to more impactful campaigns. Take a look at some potential segments within Billie Eilish's audience:

Struggling to win new clients in a saturated market? You’re not alone. The next couple of years are expected to be challenging for agencies, following a 12% drop in new business in 2023. Brands are scrutinizing the insights and strategies agencies offer more than ever before. Agencies need to consider three points moving forward: ➡️ Success isn’t just about creativity; it’s about delivering unique, data-driven insights. ➡️ Audience intelligence is crucial, offering a fast, deep understanding of potential clients’ needs through analysis of digital interactions. ➡️ Tools like Audiense can provide comprehensive views of audience segments, enhancing your pitch with actionable insights. As we head into the next two years, the challenge for agencies will be fiercer than ever. Two things brands want: 👉 𝗨𝗻𝗶𝗾𝘂𝗲 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀: Strategies must be backed by data that competitors don't have. 👉 𝗗𝗲𝗽𝘁𝗵 𝗼𝘃𝗲𝗿 𝗳𝗹𝗮𝘀𝗵: It’s not about being the most creative, but the most informed. To succeed, it's not enough to dazzle; you must deliver. We’ve distilled the top audience insights to arm your next pitch and secure that client!

Agencies, here's how audience intelligence platforms are your ally in driving market expansion for your clients: 1/ Keep pace with your client's audience preferences as they evolve. This ensures the brand remains relevant and engaging. 2/ Identify emerging trends within the audience data that signal untapped market opportunities, ready for your clients to seize. 3/ Quickly uncover what's working for competitors, the audience segments they've captured, and gaps your client can fill. Learning, adapt, and outmaneuver. 4/ Gain insights into the market share your client currently owns versus where the potential for expansion lies. Know exactly where to focus efforts to grow their footprint. 5/ Develop marketing strategies that resonate on a local level across the globe. Audience intelligence platforms provide the data needed to tailor messages for each region, ensuring relevance and boosting global presence. In a nutshell, audience intelligence platforms offer a treasure trove of insights that can propel your clients' brands into new markets and opportunities, all while keeping a sharp eye on the competition. #localization #MarketingStrategy #MarketingAgency

Whether you're introducing a groundbreaking product or entering an established market, a thorough analysis of your competitors can significantly enhance your strategic positioning. Here's how a detailed competitive analysis can transform your approach: 𝗧𝗵𝗲 𝗽𝗼𝘄𝗲𝗿 𝗼𝗳 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝗮𝗻𝗮𝗹𝘆𝘀𝗶𝘀 🔹𝗞𝗻𝗼𝘄 𝘆𝗼𝘂𝗿 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝗼𝗻: It's crucial to identify who you're up against. What are their strengths, and where do they fall short? 🔹𝗨𝗻𝗰𝗼𝘃𝗲𝗿 𝗵𝗶𝗱𝗱𝗲𝗻 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀: Initial research should reveal both the advantages and shortcomings of your competitors' products. Audiense, a powerful tool for competitor analysis, can take your understanding to the next level. Here's what you can achieve with it: ✔️ 𝗜𝗱𝗲𝗻𝘁𝗶𝗳𝘆 𝗲𝗺𝗲𝗿𝗴𝗶𝗻𝗴 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿𝘀: Discover new players in the market that might not have been on your radar. ✔️ 𝗧𝗿𝗮𝗰𝗸 𝗿𝗶𝘀𝗶𝗻𝗴 𝗯𝗿𝗮𝗻𝗱𝘀: Observe which new brands are gaining momentum and understand the reasons behind their success. ✔️ 𝗕𝗲𝗻𝗰𝗵𝗺𝗮𝗿𝗸 𝗮𝗴𝗮𝗶𝗻𝘀𝘁 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿𝘀: Compare your brand with competitors in the context of desired consumer communities to see who's leading. ✔️ 𝗔𝗻𝗮𝗹𝘆𝘇𝗲 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲𝘀: Explore your competitors' audience segments that you might not have considered yet. ✔️ 𝗘𝘃𝗮𝗹𝘂𝗮𝘁𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗰𝗼𝗻𝘁𝗲𝗻𝘁: Analyze which content from your competitors is resonating most with their audience. ✔️ 𝗦𝗽𝗼𝘁 𝗴𝗮𝗽𝘀 𝗶𝗻 𝘆𝗼𝘂𝗿 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆: Identify what's missing in your marketing approach compared to your competitors. 𝗪𝗵𝘆 𝗶𝘁 𝗺𝗮𝘁𝘁𝗲𝗿𝘀 Conducting a comprehensive competitive analysis allows you to position your product more effectively in the market. It helps in tailoring your marketing strategies, identifying new opportunities, and avoiding potential pitfalls. By leveraging tools like Audiense, you can gain a competitive edge that could be the difference between a successful launch and a missed opportunity. Below is an image of a Social Intelligence insights report, where competing beverage brands are benchmarked against a gaming audience, to view how they rank against one another: *𝘸𝘩𝘦𝘯 𝘺𝘰𝘶 𝘷𝘪𝘦𝘸 𝘵𝘩𝘪𝘴 𝘳𝘦𝘱𝘰𝘳𝘵 𝘣𝘦𝘭𝘰𝘸, 𝘪𝘮𝘢𝘨𝘪𝘯𝘦 𝘵𝘩𝘢𝘵 𝘺𝘰𝘶𝘳 𝘊𝘗𝘎 𝘣𝘳𝘢𝘯𝘥 𝘪𝘴 “𝘔𝘰𝘯𝘴𝘵𝘦𝘳 𝘌𝘯𝘦𝘳𝘨𝘺”, 𝘢𝘯𝘥 𝘴𝘦𝘦 𝘩𝘰𝘸 𝘺𝘰𝘶𝘳 𝘤𝘰𝘮𝘱𝘦𝘵𝘪𝘵𝘰𝘳𝘴 𝘳𝘢𝘯𝘬 𝘢𝘨𝘢𝘪𝘯𝘴𝘵 𝘺𝘰𝘶, 𝘸𝘩𝘦𝘯 𝘪𝘵 𝘤𝘰𝘮𝘦𝘴 𝘵𝘰 𝘵𝘩𝘦 𝘵𝘢𝘳𝘨𝘦𝘵 “𝘎𝘢𝘮𝘦𝘳𝘴” 𝘢𝘶𝘥𝘪𝘦𝘯𝘤𝘦. #MarketResearch #insights #SocialMediaMarketing