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🤝 New ETL integrations 1. Connect Jitsu to Attio to sync data into your data warehouse 2. Sync real-time data between Attio, your data warehouse and other external tools with Popsink For more information about the latest updates, check out our changelog. Link in comments 👇

✨ Importing improvements We've been continually polishing our new importer so you can track your imports in even more detail. You'll find new Created and Updated tags on the preview page, as well as the option to filter a completed import by Status. People can now be imported from a CSV file with separate first name and last name columns. For files with a select option column, you can now add any missing select options in a single click. For more information about the latest updates, check out our changelog. Link in comments 👇

💥 Expanded automations features Our new Aggregate values block enables you to find the sum, average, minimum, or maximum of a list of numerical values. For example, you could calculate the total value of the deals associated with a company. You can now also trigger Record command workflows from a list view for entries of the specified record type. This means you can trigger both List entry workflows and Company workflows from a list of Companies. For more information about the latest updates, check out our changelog. Link in comments 👇

Exciting news! We've been named one of the top rising B2B SaaS startups by Sifted and Sapphire Ventures Read more here 👉 attio.xyz/sifted-2024

🙌 New browser extension capabilities Our Chrome extension now integrates even more deeply with LinkedIn. We've embedded even more Attio buttons, and added the ability to deep scrape LinkedIn for information that isn't even visible on your screen. We've also added support for relationship cards, so you can easily identify connections between different records. For more information about this week's updates, check out our changelog. Link in comments 👇

🌟 Pin favorites in your sidebar We've added a brand new favorites section to the sidebar. You can now pin your favorite Dashboards, Workflows, Object and List views, Note and Email templates, Records, and Notes to your sidebar. Favorites can be grouped into folders and ordered however you like, so you can access your go-to pages easier than ever. We've also made several updates to the Lists section. The new truncated display shows 6 lists by default, with the option to expand to view more. You can also now sort lists however you like, and rapidly search through lists or create a new list from the "All lists" popover. For more information about this week's updates, check out our changelog. Link in comments 👇

I interviewed 14 people working at and using Attio. This is how it's using PLG to challenge Salesforce: Why should you care? Attio has managed to create a challenger in the red ocean space of CRMs. It's one of many reasons Salesforce's market cap is down $100B from its highs. The company raised a series A from Redpoint last year on the back of its skillful implementation of PLG. I cover it all screen-by-screen in the deep dive: https://lnkd.in/eXXtf5xC Here's the high level: Layer 1 - GTM Attio's Go-To-Market focus is inbound acquisition. Their main channels are organic search and creator partnerships. By maintaining a laser focus on their ideal customer profile (ICP), they've managed to keep the quality of these prospects the same at higher scale. Layer 2 - Homepage "The homepage really matters a lot," said Nicolas Shapiro, Attio's CEO. They have a dedicated team of marketing and design experts to constantly iterate. The goal? Turn visitors into MQLs (Marketing Qualified Leads) and PQLs (Product Qualified Leads). Layer 3 - Free to Paid Conversion Attio has a beautiful free plan. It's so good that Attio has joined the group of design-led challengers like Notion and Liner. The big unlock for conversion has been the reverse trial, which they recently implemented. Layer 4 - Onboarding and Activation Attio has one of my favorite onboarding experiences in SaaS. They immediately analyze your inbox and show connection strength and organize data. It's eliminates the manual entry that plagues legacy CRMs. Layer 5 - Retention Attio's retention superpower is flexibility. Their data model can adapt to changing business needs, so the platform grows alongside its users. Throw in modern collaboration features and an intuitive design, and that's why customers stick around. Layer 6 - Monetization Attio experimented early on with a single price point. Now it has a standard 4-tier system. Interestingly, Attio has about a 50/50 balance between self-serve and sales-assisted revenue. It's true PLG PLS (Product-Led Sales). Layer 7 - Expansion Attio has built a culture of expansion by compensating their sales team on retention and growth rather than landing size. The secret to sealing the expansion picture? Attio focuses on onboarding. They find happy customers are more likely to expand. Altogether, it's a masterful example of how companies, large or small, can implement PLG.