ApTap

We're incredibly excited to announce our partnership with Barclays UK! Having taken part in both the Rise, created by Barclays Growth Academy and the Barclays Eagle Labs Black Founders Programme, we have been working closely with a number of teams to bring this to life. This is the first step towards some really exciting marketplace and partnerships developments coming to the Barclays app over the coming months.

We're excited to be supporting the Creation team out of BNP Paribas build out their marketplace! We're enabling exclusive offers across multiple industries, with a lot more to come. If you're a service provider interested in working with various financial institutions - get in touch!

We were delighted to welcome Economic Secretary to HM Treasury, Bim Afolami MP, to Rise London during UK FinTech Week to discuss the barriers and opportunities to scalability and high growth for UK FinTechs. Also in attendance were Rise members Fintech Fringe and Kestrl, as well as Rise Growth Academy alumni ApTap, Inicio AI, Kore Labs and WealthOS. Thank you all for joining us at the #HomeofFinTech.

Off the back of our recent teaser posts: we're super excited to introduce Amplify 🎉 It’s the one-stop (low-code) shop for your retail partnerships. If you are: 🏦 A bank looking to build an ecosystem of relevant partners, products, and services for your customers 🏪 A high quality merchant looking for a new, data-driven acquisition/engagement channel Then look no more! Over the next few weeks we’ll be talking to you about what Amplify is, how and why we’ve built it, and how you can use it to engage consumers and drive revenue. In the meantime, please do get in touch, or see more at aptap.co.uk

Who cares that ApTap has built this incredibly connected, tech first, low code, data driven partnerships platform you might ask? Our work with TSB Bank isn't much of a secret! And now the cat is out the bag with Lloyds Banking Group (see link below) 🎉 In fact, five of Europe’s biggest banks are onboard and starting to use Amplify. We’ve had to anonymise this quote, but our partners are as excited as we are: "Overall I think it’s great and will be very useful as we build out our future 3rd party strategy and the longer term partnership" - 😎 We’ve optimised the platform for easy onboarding and management of partners, clarity around data insights and actionability, and compliance for internal risk processes. Over the next few weeks we’ll be talking to you about what Amplify is, how and why we’ve built it, and how you can use it to engage consumers and drive revenue. Stay tuned 🎵 https://lnkd.in/eCssQJNi

Amplify by ApTap is all about connectivity 🤝 Over the last 6 years we have had countless conversations and workshops with bank and merchant partners, solidifying our belief that relationships matter. If only we could remove the pain points of working together (tech integrations, diligence, deal flow, etc.), whilst enabling those relationships... Book an Amplify demo today and we’ll show you how. ApTap is on a mission to connect banks and brands, in order to serve the consumer - enabling people to take action within their existing mobile banking app. This means more purchasing power, greater cashflow, better deals, and better services throughout our value triangle of banks, merchants and consumers. Over the next few weeks we’ll be talking to you about what Amplify is, how and why we’ve built it, and how you can use it to engage consumers and drive revenue. Stay tuned 🎵

Today we’re incredibly excited to announce our partnership with Lloyds Bank and Halifax! Having worked closely together throughout the Lloyds Launch programme and beyond, we will be bringing our bill management and switching tools to each bank’s home ecosystem, to help customers save money on their household bills. We have been impressed by the banks' consistent focus on how we best serve consumers together, as well as the appetite to bring innovative solutions through incubation and into millions of customers’ hands. We are just scratching the surface with this launch, with a lot more to come!

Something new is coming! 🆕 It’s actually not much of a secret anymore, but we’re going to tease it anyway. Let’s start with the why: Traditional channels (search, physical, social) are now so crowded it’s difficult for brands and merchants to have meaningful conversations with consumers. We think retail banks can provide a trusted space for vetted merchants to provide offers to their customer base. Consumers benefit from a curated selection of offers while merchants benefit from the access to customers and the validation that partnering with a bank can provide. At the same time, the financial services space is increasingly competitive. Services need to be better, more aggregated, and more engaging. Meanwhile, there is active participation in the market by the FCA, which aims to do the right thing for consumers - enter The Consumer Duty, Open Banking, GDPR and so on. Out in the wider world, consumers’ monthly budgets are tighter than ever. Incomes aren’t keeping up with outgoings, inflation and interest rates have fluctuated drastically over the last few years, and the market is becoming noisier by the day, making it difficult for people to understand the actions they need to take. The result: an annual loyalty penalty worth over £1b a year according to Citizens Advice Enter Amplify, by ApTap Over the next few weeks we’ll be talking to you about what Amplify is, how and why we’ve built it, and how you can use it to engage consumers and drive revenue. Stay tuned 🎵

Curious about ApTap's mission? 🤔 In a nutshell, we connect banks and merchants to empower consumers to save! 💰 At ApTap, we're committed to building partnerships between banks and merchants. Banks can offer exclusive deals to their customers, while merchants tap into a fresh consumer base! With ApTap's Amplify, partnering with merchants becomes easy. Seamlessly embed partners throughout your ecosystem to boost engagement and revenue. 📈 📊 Visit our website to learn more! ✨ #ApTap #Finance #Partnerships #Savings

We've been (poorly) keeping a lid on some of the cool stuff we're building atm ApTap... But it's Monday morning and I want to post about something fun! Product and sales are by far my favourite parts of the job, and with our latest tools we had a lot of fun combining both: working directly with banks to build partnerships tools that just...work. The Amplify dashboard will become the one-stop shop for financial institutions looking to build an ecosystem/marketplace of partners. It's already in the hands of four of Europe's biggest banks behind the scenes but we've barely talked about it publicly. So here's some of the cool stuff it can do: 🔍 Discover brands, complete necessary due diligence, and onboard partners with just a few clicks 🏪 Manage your marketplace of partners, allowing you to instantly add and remove brand deals from your environment 🌉 Our interface product (Bridge) syncs automatically, so you can instantly push new deals to your customers without coding anything new (or use our API's if you want to DIY) 📈 Track partner performance and shape campaigns with real time insights and analytics 🪵 Audit logs maintain a record of any actions you took so you can point to things like partner live dates, deals launched and so on Amplify by ApTap is here to change the partnerships game. Check out our website for more info!