Clips #industrialdesign #productdesign #designinspiration #design #designinspirition #CMF #inspiration #minimal #instadesign #minimalism #inspiration
About us
We help people create physical products, often using new or emerging technology.
- Website
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http://approach.studio
External link for Approach Studio
- Industry
- Design Services
- Company size
- 2-10 employees
- Headquarters
- London
- Type
- Privately Held
Locations
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Primary
Studio 26
143 Mare Street
London, E8 3FW, GB
Employees at Approach Studio
Updates
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🌟 We're thrilled to share the big news, Casa Pop-Up Desk is now officially available in North America! 🇨🇦🇺🇸 The wait is finally over 🎉 Create your ideal space for work, life, and home. Learn more with the link below. https://lnkd.in/gekPCfE5
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Great to have collaborated with Logitech Design on this and see it launch in more countries
🌟 It’s official! 🌟 Casa Pop-Up Desk has landed in North America, available today! 🇨🇦🇺🇸 Our all-in-one fold away desk kit perfectly tuned to your life. Transition seamlessly from work mode to home mode, in an instant. 🏡👩💻 Tap the link to discover all the details: https://lnkd.in/gFv3i_Xp
Our all-in-one fold away desk kit perfectly tuned to your life.
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Poem/1 with @genmon https://lnkd.in/gSJHWX37
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Great to be part of the jury for the 2024 Core77 Design Awards https://lnkd.in/eyw5PEqZ
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Great to work with Matt Webb on Poem/1 - now live on Kickstarter https://lnkd.in/er8JECNf
I made an AI clock for my bookshelves! It tells the time with a new poem EVERY MINUTE composed by ChatGPT. And it has... weird vibes?? It went viral and so now I'm manufacturing it! It's called Poem/1 and the Kickstarter opened TODAY. You can back it. Thank you and please share with your friends :) 👉 https://lnkd.in/er8JECNf The way Kickstarter works is there's a goal. For Poem/1 the goal is $100,000. It'll be a marathon! But if we reach it, then all backers get their own AI clock. But nobody pays anything if the campaign doesn't reach the goal. That's the beauty of the Kickstarter model. [For friends outside the US/UK, please read the note at the bottom of this post.] But let me give you some of the back story, because this is how invention happens and I didn't mean it to happen this way... ⏰ I made the prototype way back in March 2023. It took like 20 minutes and I couldn't stop laughing It's like super motivational? Like having a tiny personal booster on my shelf? And then it talks about balloons. Or beehives. A combination of the beautiful and the utterly ridiculous. Oh yeah and it sometimes fibs to make a rhyme work 😬 Then The Verge picked it up. Then the New York Times. And I thought... oh maybe I should actually make this thing. I've taken internet-connected products to market before. As the phrase goes, "they call it hardware because it's HARD," and let me tell you, it's true. BUT London has an amazing hardware scene -- just look at my collaborators Approach Studio on the industrial design and formidable creative technologist Tom Armitage! So we've been exploring different routes... and building... and now... 🪩 I’ve now been living with Poem/1 and "prompt tuning" the AI for the poems for many months. The poems continue to be sometimes sublime and mostly super bizarre. And, SERIOUS POINT, with a flurry of AI hardware products that promise to up-end our lives, and fears about AI taking our jobs... I love having this very humble clock on my shelf, even as a prototype, that demystifies AI, and demonstrates that, well, it's good at ~this~ but not so much ~that~. Plus, that e-paper screen 🤩 I'm using Kickstarter because manufacturing starts at $100k. I'm not a deep-pocketed VC-funded startup, so this is a lo-fi old-school Kickstarter campaign. Just me and my webcam lol. I hope you enjoy the video on the page. And I am delighted and privileged that Fast Company has chosen to cover the launch: "This whimsical clock is the playful gadget we need right now" 💥 I want Poem/1 on my shelves I hope you do too And I hope you want to come along for this next stage of the journey. Here's the Kickstarter link again: https://lnkd.in/er8JECNf I have had so much energy and support from my community here on LinkedIn. Thank you so much. Let's go. Matt x p.s. to keep fulfilment simple, I've limited the campaign to the US/UK only. Help me check international demand by completing this form: https://lnkd.in/eNGZ78S2