App Promotion Summit reposted this
App Leaders 🏆 is our list of the top individuals who are driving growth and change in the global app industry. 🌎 We are happy to include Günay Aliyeva, Co-Founder at Gamelight. Günay is the co-founder of the Hamburg-based user acquisition company Gamelight. With 10 years of expertise in mobile gaming and adtech industries, she has successfully founded and scaled 3 start-ups, including mobile publisher catbyte, social video debating platform oroom, and the largest rewarded mobile marketing platform, Gamelight. Passionate about tech innovations, Günay disrupted the mobile marketing industry with a revolutionary AI algorithm that continuously analyses large volumes of real-time data, including users’ app usage data, demographic data, and behavioural patterns to drive high engagement and monetization for partner apps. What are you most excited about in apps right now? "As the founder of an AI-driven user acquisition company, I am naturally the most excited about the growth of AI in UA. We are currently just scratching the surface of AI algorithms to target the most likely users based on their past app usage, demographic data, and preferences, which has already proven to be multiple times more efficient and reliable than manual targeting. I am excited to see in what new ways AI can be used to target users even more accurately in the future." More on Günay 👇 Link in comments #appleaders #leadership #growth #success #apps #mobile #change #opportunity #innovation #digital #career #development