Best-in-class B2B content marketing example by ComplyAdvantage...👇
Earlier this month, the UK-based leading #RegTech provider released the 2024 edition of its 'Global State of Financial Crime' annual report.
Here are 6 reasons this campaign is a standout example of best-in-class B2B tech content marketing.
1) Exclusive primary research
The report is based on a survey of 600 financial crime leaders, providing exclusive, firsthand insights on the latest trends in the space.
2) Interactive online experience
The report is available in a dynamic, interactive online format, allowing users to engage with the content in a more meaningful and personalised way.
3) Video integration
Understanding the value of time, ComplyAdvantage has also published a succinct video summarising the report’s key results, catering to the needs of fast-paced professionals.
4) PDF version with lead capture opportunity
For those who prefer a more traditional approach, a comprehensive PDF version is available for download, ensuring accessibility for all preferences. Plus, allowing ComplyAdvantage to collect engaged users’ contact details.
5) Expert contributions
The report is enriched with insights from both internal experts and external contributors, providing a well-rounded perspective on the subject matter. By highlighting and leveraging its own experts, ComplyAdvantage is further strengthening its brand position as a thought leader.
6) Post-download engagement strategy
Post-download, readers are invited to an exclusive webinar. This initiative not only deepens the understanding of the report’s findings but also fosters a community of engaged professionals.
This campaign is a testament to ComplyAdvantage's understanding of the evolving landscape of B2B marketing. By harmonising cutting-edge digital tools with traditional formats, they cater to a diverse professional audience. The integration of expert insights underscores the report’s authority, while the post-download webinar brilliantly transforms readers into active community members.
In conclusion, ComplyAdvantage’s strategy exemplifies a forward-thinking approach to content marketing. They have crafted not just a report, but a comprehensive, engaging and educational experience that resonates with and adds value to their audience.
And here's what Will Thompson who led the initiative mentioned about the success of the campaign:
"Last week, we launched our State of Financial Crime 2024 campaign, and the response has already been incredible 🚀 We hit download numbers it took weeks to achieve in previous years on launch day alone. As a marketer, I love leading this work because it shows the power of truly valuable, authentic content."
Well done, Will and team! 👏👏
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If you're looking to plan and deliver a campaign like this, APMS can help. Visit apmarketingsolutions.co to learn more and get in touch.
#b2bmarketing #b2btech #regtech
