We're delighted to share that Experian are joining as Associate Members of the AOP. Experian empower publishers to better understand and engage with their target audience through deep consumer insights - you can find out more here: https://lnkd.in/dWRDTerK "Publishers play an essential role in delivering rich content to millions of people, but they face significant challenges in remaining profitable and providing an optimal user experience," shared Experian's Danny Holmes. "While we’ve been considered a trusted source of consumer insights, our capabilities have grown well beyond that. By partnering with the Association of Online Publishers (AOP), we aim to empower publishers to regain control and alleviate the pressures they face, both now and in an uncertain future." We look forward to connecting with Experian at future events - particularly #AOPTechTalk, where Experian will be joining us as host partners for the first day of discussions. Find out more about AOP Publishing Tech Talk here: https://lnkd.in/d3cYM3eC
AOP Association of Online Publishers
Online Audio and Video Media
Driving collective actions around the most important industry challenges of Premium Publishers.
About us
The UK Association for Online Publishing (AOP) is an industry body representing digital publishing companies that create original, branded, quality content. AOP champions the interests of media owners from diverse backgrounds including newspaper and magazine publishing, TV and radio broadcasting, and pure online media. Formed in 2002, AOP publishes original research, hosts forums, awards and conferences, covering a range of topics from managing online communities and adapting content for mobile, through to optimising partnership opportunities, SEO best practice, behavioural targeting and audience measurement. Our research, which is available exclusively to members, includes a monthly Digital Landscape Report, a bi-annual Census of AOP members’ businesses, in addition to other sector-specific projects. Publisher members are granted access to four industry committees, which cover a range of commercial activities, research, B2B and product development. AOP’s committees meet regularly to share knowledge and advice to continually improve their digital businesses. As of 2011, Publisher members are also entitled to free places at our monthly forum events, while Associate (Supplier) members get generous discounts. Membership also grants companies a range of other event discounts, such as for our annual Awards and Summit, other industry events/training and access to exclusive networking roundtables and dinners throughout the year.
- Website
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http://www.ukaop.org
External link for AOP Association of Online Publishers
- Industry
- Online Audio and Video Media
- Company size
- 2-10 employees
- Headquarters
- London
- Type
- Nonprofit
- Founded
- 2002
- Specialties
- digital publishing, research and insight, digital media events, online media, online publishing awards, Media industry representation, content, premium publishers, audience development, commercial, Ad Ops, B2B, Product Development, adtech, advertising, and trade association
Locations
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Primary
18 Soho Square
London, WC2A 3LJ, GB
Employees at AOP Association of Online Publishers
Updates
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2023 was one of the most challenging years on record for the automotive industry - but despite this challenging backdrop, Autovia's Peter Jones boosted revenue diversification and attracted new advertisers to partner with the brand, setting the foundation for future revenue growth in years to come. Learn more about how Peter impressed the #AOPAwards24 jury with his innovative and strategic approach, winning him the award for Sales Person of the Year: https://lnkd.in/eVSVCK_i
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We’re delighted to announce that we’re partnering with Content Ignite® to explore one of the biggest opportunities that many digital publishers are letting slip through their fingers: demand path optimisation. Register for the free webinar here: https://lnkd.in/dgbQcnB5 In light of Google’s announcement that it's repealing cookie deprecation plans, it’s more important than ever for publishers to adopt the tools needed to navigate the ever-evolving future of the digital publishing industry. Join us online to hear from Content Ignite's James Hanslip as he shares learnings from leading digital publishers who are prioritising demand path optimisation in their own strategies, and to discover actionable ideas and insights to develop your own strategies. Register here: https://lnkd.in/dgbQcnB5 #demandpathoptimisation #digitalpublishing #digitalmedia
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Campaign UK set a strategic vision and delivered clear, demonstrable results across all areas - including making paid content its primary revenue and creating more data-rich content to encourage subscribers to upgrade to the premium tier. Discover how the Campaign wowed the #AOPAwards24 jury here: https://lnkd.in/ept28sj6
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Well done to The Telegraph on winning Editorial Team of the Year: Consumer at the #AOPAwards24 - the team have been a core part in the shifting the brand to an app-first approach and breaking records in terms of subscription growth: https://lnkd.in/eUC5VaE6
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Immediate's sales team are proving that a great culture drives great results - which is why they won Sales Team of the Year at the #AOPAwards24! Learn more about how they impressed our jury here: https://lnkd.in/eQfMwHVp
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The award for Product Development Team of the Year goes to William Reed Ltd for a strong use of tech and data to deliver editorial and commercial growth - don't miss their winning #AOPAwards24 case study here to learn more: https://lnkd.in/eHfjCgaw
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In 2023, The Telegraph surpassed its ambitious company-wide target of 1m subscriptions with an app-first approach. On top of this, they launched new resource platforms to empower readers to take actions to be better off and healthier, and even proved that subscribers like ads! Congratulations to the whole team on winning Best Online Brand: Consumer at the #AOPAwards24 last month - you can find their full case study here: https://lnkd.in/eYNkCcjw
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Jamie Carpenter, The ENDS Report / Haymarket Media Group, is the #AOPAwards24 Editor of the Year! Jamie has transformed the traditional print product into a multi-channel digital first operation with investigative journalism that is influencing national policy and making waves in parliament. Learn more about Jamie's editorial vision here: https://lnkd.in/eQFsfaHk
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The Film Stories podcast is a world-class example of how a passion project can become so much more. Six years on from the launch, the podcast has been the springboard for two print magazines, live events attracting major international filmmakers, and a feature film that is currently in post-production. Dive into the full case study to see what impressed the #AOPAwards24 jury and won Film Stories the award for Best Use of Audio: https://lnkd.in/enHnJnfU