Anholt & Co.

S𝐨m𝐞 𝐜o𝐧t𝐫o𝐯e𝐫s𝐢a𝐥 𝐭o𝐩i𝐜s in this fourth and final part of an interview with Simon Anholt and Robert Govers by Igor Grosaft - SITA Slovenská tlačová agentúra - #studiosita #sita #competitiveidentity #nationbranding Brand Slovensko 30 Talking about: - The influence of #technology. - How #socialnetworks influence the image of a country. - The problem with #socialmedia #algorithms. - #anger, #fear, #moraloutrage, #tribalism and #polarisation. - Where the middle ground is. - The #Israel #Hamas conflict in #Gaza. - #brandmanagement and #leadership - Whether #populism / #nationalism or #polarisation is the problem. - Whether we should buy tracks or albums. - Harmonising the #domestic and #international agenda.` - What we are reading at Anholt & Co. - The journal of Place Branding & Public Diplomacy. - The importance of #history in #placebranding.

What's this about #LionelMessi? Part 3 of an interview with Simon Anholt and Robert Govers by Igor Grosaft - SITA Slovenská tlačová agentúra - #studiosita #sita #competitiveidentity #nationbranding Brand Slovensko 30 Talking about: 1. How big a team a #nationbranding agency needs. 2. That #nationbranding should not be dependent on external suppliers. 3. First question: “where does it hurt?”. 4. An #image problem often being referred pain. 5. Where the #secretparty is. 6. Whether #accountability for spending #publicmoney is old-fashioned. 7. The Anholt Nation Brands Index as the index of ignorance. 8. The need for a #coalition of the willing. 9. Mistake no. 1: to think it is like branding a product. 10. Whether #nationbranding is expensive. 11. Not trying to make people listen to a message they don’t want to hear. 12. Damaging reputations being easier than building them. 13. The curious story of Lionel Messi's Paris Saint-Germain shirt. 14. Everybody loves #France, or do they? 15. Country images as bungy jumps.

Part 2 of an interview with Simon Anholt and Robert Govers by Igor Grosaft - SITA Slovenská tlačová agentúra - #studiosita #sita #competitiveidentity #nationbranding Brand Slovensko 30. Talking about: 1. Whether #Slovakia is dull. 2. #relevance being key. 3. Whether people care about your country. 4. Doing good to do well. 5. Branding versus marketing being different things. 6. #prejudices, #cliches and #stereotypes. 7. The 3 #countries that people think about. 8. The 197 #countries that don’t exist. 9. Not complaining about cliches; #brands 𝘢𝘳𝘦 #stereotypes. 10. #mexico branding its problems. 11. Whether audiences will downgrade from an exciting negative story to a boring positive one.

Part 1 of an interview with Simon Anholt and Robert Govers by Igor Grosaft - SITA Slovenská tlačová agentúra - #studiosita #sita #competitiveidentity Brand Slovensko 30 Talking about: #nationbranding being a waste of tax-payers’ money or not. #politics, #culture, #internationalrelations, #psychology or #marketingmystery? The #Swiss for whom everything is easy. Whether #nationbranding is easy and expensive, or cheap and difficult. #positioning and behaviour. Both #NorthKorea and #SouthKorea being the most successful #nationbrands. #dictatorship versus #Kpop and #GangnamStyle. #communist propaganda for ex-communists. Young generations around the world aspiring #SouthKorean #lifestyles. #nationbranding evolving and requiring capacity building. #nationbranding as a prism to #governance.

Here's another teaser for the Igor Grosaft - SITA Slovenská tlačová agentúra - interview with Simon Anholt and Robert Govers that we'll post here on LinkedIn in the coming days. #studiosita #sita #competitiveidentity #nationbranding Brand Slovensko 30 - Is North Korea a successful nation brand? - The role of K-pop and Gangnam Style - Is nation branding expensive? - The curious story of Lionel Messi's Paris Saint-Germain jersey - The beauty of cliches and stereotypes - How social networks influence the image of a country

Here's a teaser for the Igor Grosaft - SITA Slovenská tlačová agentúra - interview with Simon Anholt and Robert Govers that we'll post here on LinkedIn in the coming days. #studiosita #sita #competitiveidentity #nationbranding - Is North Korea a successful nation brand? - The role of K-pop and Gangnam Style - Is nation branding expensive? - The curious story of Lionel Messi's Paris Saint-Germain jersey - The beauty of cliches and stereotypes - How social networks influence the image of a country

Can countries use #megaevents like #Expos for #nationbranding? It is expected of countries to participate in #Expos, so how should they be leveraged in order to improve #reputation? Has #Slovakia followed your advice in the past? What are first steps in #placebranding? Simon Anholt on Startitup #Slovakia Part 4 (with Adrian Gubčo)

Can the #reputation of places be changed by #strategy alone, or does it require #societalchange? Do closed societies necessarily lag behind open societies? What kind of knowledge do we share in #placebranding #masterclasses? What is the audience for a #placebranding #masterclass? Is it possible to bring all #stakeholders on board in the age of #polarization? Robert Govers on Startitup #Slovakia Part 3 (with Adrian Gubčo)

Anholt & Co. is honoured and delighted to be involved in this and to contribute to the positive image of Chile in the world.

What do cities, regions and countries need to do to improve their #image? What will be lost if they don’t? What are the major risks? Is there even a #securityrisk? What is the impact of trends like #globalisation, #AI, #climatechange, etc.? Do #placebrands improve the lives of all citizens or are there people left behind? Is #cooperation more important than #competition? Simon Anholt on Startitup #Slovakia Part 2 (with Adrian Gubčo)