Sky has just unveiled 'The Attention Index', a groundbreaking report that reveals what truly captures our nation's attention. The findings? We are a nation of football fanatics who love to surf on the sofa while watching TV. These consumer insights are at the core of AdSmart from Sky, empowering businesses of all sizes to leverage our content and platforms for growth. Are you curious about the UK's viewing and connecting habits over the past six months? Dive into the full report here ➡ https://lnkd.in/eNvqx9TS #consumerinsights #adsmart #data #sky
AdSmart from Sky
Advertising Services
Isleworth, Middlesex 1,881 followers
A revolutionary approach to TV advertising
About us
AdSmart from Sky is a revolutionary approach to TV advertising. Before AdSmart everyone watching an ‘adsmartable’ channel at the same time saw the same ads. With AdSmart, different ads can be shown to different households watching the same programme. These households can be cherry-picked based on a number of attributes including region, city, specific life-stage or demographic.
- Website
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http://www.adsmartfromsky.co.uk
External link for AdSmart from Sky
- Industry
- Advertising Services
- Company size
- 10,001 employees
- Headquarters
- Isleworth, Middlesex
- Type
- Privately Held
Locations
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Primary
Sky Media - Sky Central 1.1
Grant Way
Isleworth, Middlesex TW7 5QD, GB
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Sky Media
10th Floor Nova South
London, London SW1E 5LB, GB
Employees at AdSmart from Sky
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Kurt Edwards
Business Specialist @ AdSmart from Sky | Delivering Fame, Customers, and Profit
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Tracey Davidson
Media Sales Manager of addressable advertising across Sky's TV, VOD and Digital platforms.
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Lewis Swift
Regional AdSmart Sales Manager @ AdSmart from Sky | Business Development, Account Management
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Bethany Mckay
Sales Manager at AdSmart from Sky
Updates
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AdSmart from Sky reposted this
Announcing AdSmart from Sky as Sponsor of the Sustainability of the Year Award at EF100! 📣 Elite Franchise Magazine is excited to reveal that AdSmart from Sky will sponsor the Sustainability of the Year Award at the Elite Franchise Top 100 (EF100) Awards. The winner will receive £10,000 in TV advertising, thanks to AdSmart’s targeted platform. AdSmart’s innovative approach makes TV advertising accessible and effective, aligning with their commitment to supporting sustainable business practices. Kurt Edwards from AdSmart highlighted their enthusiasm for promoting sustainability within the franchising sector. 📚Read the full press release here: https://lnkd.in/eXfzAD3R The EF100 Awards will feature new categories this year, including Sustainability, Diversity and Inclusion, and People’s Choice, reflecting the evolving priorities in franchising. The rankings will be revealed on 4th December 2024, with the awards ceremony on 13th March 2025. 📅 Entries open on the 1st August! 🔗 Learn more about AdSmart: https://lnkd.in/gSKG3M9 🔗 For more details, visit: https://lnkd.in/e2RE6WbA #EF100 #FranchiseSuccess #Sustainability #AdSmart #TVAdvertising #FranchiseLeaders
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Are you driving positive change in your community? We want to reward YOU 🌍 Enter the Sky Zero Footprint Fund: Local Heroes and get the chance to win a free TV ad campaign! We’re celebrating SMEs across the UK and Ireland, supporting those driving positive change within their local communities. Leverage #AdSmart, Sky’s award-winning targeting capabilities, to boost your local presence and inspire others. Winners will receive: 📺 A fully-funded TV ad campaign 🎥 Funds to create your own TV ad Ready to be a Local Hero? Learn more and enter now: https://lnkd.in/eDc_i3EG #sustainability #gozero #localheroes #SMEs #smallbusinesses
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We're proud to unveil the latest ad campaign for Redwings Horse Sanctuary 🐴 produced in collaboration with JMS Group Limited. This campaign uses AdSmart from Sky's targeting capabilities to connect with individuals who are passionate about animal welfare and likely to support Redwings’ cause. By leveraging the power of TV advertising, we aim to create an emotional response that resonates deeply with viewers. The ad highlights Redwings’ dedication to horse welfare and features the exceptional voiceover talent of Joanna Lumley. Watch the new ad below 👇 #adsmart #charity #tvadvertising
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"As a charity, we have to put every bit of profit that we make into the organisation. So return on investment is absolutely critical." - Josephine Trotter FCIM, Head of Sales & Marketing at Horder Healthcare. At Horder Healthcare, one of their biggest challenges in orthopaedics is the unpredictability of when someone will need treatment. This makes building brand awareness over time crucial. With AdSmart from Sky, Horder Healthcare can tightly target specific demographics within a given region, including income, age range, and interests. "We can actually isolate those people more carefully,” Josephine explains. This precise targeting ensures that their message reaches the right audience effectively. TV ad produced by: Digitom Video Production | B Corp™ Certified #adsmart #healthcaremarketing #charity #TVadvertising #brandawareness
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Win your business a free TV campaign with the Sky Zero Footprint Fund: Local Heroes! 🌍 Scroll down to find out how… 👇 At Sky, our passion for the environment is longstanding. As the world's first carbon-neutral media company, we’re committed to transforming our business and inspiring others to do their bit for the planet. We know there are thousands of like-minded small businesses across the country making a significant impact and inspiring their local communities. We want to reward and supercharge those businesses. That's why we're excited to announce the Sky Zero Footprint Fund: Local Heroes, supporting sustainable SMEs across 9 regions of the UK and Ireland. We'll shine a light on nine sustainable businesses through AdSmart, Sky’s award-winning targeted advertising capability. Winners receive a free TV ad campaign and funds to create their own TV ad 📺 Do you know or is your business a ‘Local Hero’? Grow local awareness and drive positive change in your community. Learn more and enter at https://lnkd.in/dABHhdsb. #gozero #localheroes #adsmartfromsky #sustainability David Garrido
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AdSmart from Sky reposted this
Join us for our 'The Age of ADsorption' webinar tomorrow from 10:30-11:30am, where we'll be joined by Gemma Charles (Deputy Editor at Campaign UK), Sarah Jones (Director of Planning, Sky Media UK), Matt Hill (Director of Research & Planning at Thinkbox)and Mark James (Founder & CEO of differentology) as we unveil exciting new research that identifies a range of absorption states and moments that take attention metrics to the next level. Register here 👉 https://lnkd.in/g7HJJ2S6 #ADsorption #TV #TVViewing #TVAdvertising #Insights #Research
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⚡"What AdSmart from Sky allowed us to do was go into a new channel cautiously and carefully with a relative small budget but still achieve very strong results. We will be investing more in television this year based on the results we achieved." Rob Reaks MBA, Sales and Marketing Director at Lightning Fibre Watch the full video below or visit www.adsmartfromsky.co.uk for more info and case studies. SMOKESCREEN VISUALS LTD Sky Media UK
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AdSmart from Sky reposted this
Happy World Environment Day 🌍 At Sky, we're committed to changing our business from the ground up and using our platform to inspire positive change. Our mission is simple: #GoZero. We’re transforming our products and entire supply chain, leveraging our influence to advocate for change, and mobilising millions to take action. At Sky Media UK, we believe our industry holds immense potential in the fight against climate change. Advertising can shift from being part of the problem to being a powerful solution. If TV has the power to change behaviour, why don’t we use TV to get people to buy more sustainable products and establish more sustainable habits? In 2021, we launched the Sky Zero Footprint Fund - an award-winning annual £2 million fund designed to use the power of TV advertising to tackle climate change by promoting more sustainable businesses and initiatives. Since then, we've invested £6 million and showcased 15 incredible brands on the big screen, including Here We Flo, Olio • Share More, Waste Less, OVO, Path Financial, Pura, Ecosia, Homethings, Royal Mail, Serious Tissues, WUKA, Grub Club Pets, Milliways, Ocean Bottle (launching soon), OceanSaver, and UpCircle (launching soon). We’ve learned the importance of simple sustainable swaps, innovative products, and entertaining—not preaching—to audiences. Our impact speaks volumes. Here We Flo, our 2021 Grand Prix winner, saw a 1000% increase in website traffic and a 158% boost in purchase consideration following their TV debut. Grub Club Pets expanded into the UK’s largest pet retailer, and OceanSaver’s first-ever TV ad won System1’s Ad Of The Week with a 4-star rating. We want to continue our journey in the fight against climate change, and we’re excited to announce that the Sky Zero Footprint Fund 4.0 will launch later this year. Register your interest here: https://lnkd.in/e-NQhn5 Plus, stay tuned for an exciting new spin-off for #SMEs from AdSmart from Sky coming soon 👀 #skyzero #worldenvironmentday #sustainability #tvadvertising
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"Not long ago TV advertising seemed like a bridge too far for a company like ours..." - Craig Chadwick, Commercial Director at Tonic Surgery UK #targetedtv #advertising #sky #healthsector