AdSmart from Sky

Are you driving positive change in your community? We want to reward YOU 🌍 Enter the Sky Zero Footprint Fund: Local Heroes and get the chance to win a free TV ad campaign! We’re celebrating SMEs across the UK and Ireland, supporting those driving positive change within their local communities. Leverage #AdSmart, Sky’s award-winning targeting capabilities, to boost your local presence and inspire others. Winners will receive: 📺 A fully-funded TV ad campaign 🎥 Funds to create your own TV ad Ready to be a Local Hero? Learn more and enter now: https://lnkd.in/eDc_i3EG #sustainability #gozero #localheroes #SMEs #smallbusinesses

We're proud to unveil the latest ad campaign for Redwings Horse Sanctuary 🐴 produced in collaboration with JMS Group Limited.   This campaign uses AdSmart from Sky's targeting capabilities to connect with individuals who are passionate about animal welfare and likely to support Redwings’ cause. By leveraging the power of TV advertising, we aim to create an emotional response that resonates deeply with viewers.   The ad highlights Redwings’ dedication to horse welfare and features the exceptional voiceover talent of Joanna Lumley.   Watch the new ad below 👇   #adsmart #charity #tvadvertising

"As a charity, we have to put every bit of profit that we make into the organisation. So return on investment is absolutely critical." - Josephine Trotter FCIM, Head of Sales & Marketing at Horder Healthcare. At Horder Healthcare, one of their biggest challenges in orthopaedics is the unpredictability of when someone will need treatment. This makes building brand awareness over time crucial. With AdSmart from Sky, Horder Healthcare can tightly target specific demographics within a given region, including income, age range, and interests. "We can actually isolate those people more carefully,” Josephine explains. This precise targeting ensures that their message reaches the right audience effectively. TV ad produced by: Digitom Video Production | B Corp™ Certified #adsmart #healthcaremarketing #charity #TVadvertising #brandawareness

Win your business a free TV campaign with the Sky Zero Footprint Fund: Local Heroes! 🌍 Scroll down to find out how… 👇 At Sky, our passion for the environment is longstanding. As the world's first carbon-neutral media company, we’re committed to transforming our business and inspiring others to do their bit for the planet. We know there are thousands of like-minded small businesses across the country making a significant impact and inspiring their local communities. We want to reward and supercharge those businesses. That's why we're excited to announce the Sky Zero Footprint Fund: Local Heroes, supporting sustainable SMEs across 9 regions of the UK and Ireland. We'll shine a light on nine sustainable businesses through AdSmart, Sky’s award-winning targeted advertising capability. Winners receive a free TV ad campaign and funds to create their own TV ad 📺 Do you know or is your business a ‘Local Hero’? Grow local awareness and drive positive change in your community. Learn more and enter at https://lnkd.in/dABHhdsb. #gozero #localheroes #adsmartfromsky #sustainability David Garrido

Join us for our 'The Age of ADsorption' webinar tomorrow from 10:30-11:30am, where we'll be joined by Gemma Charles (Deputy Editor at Campaign UK), Sarah Jones (Director of Planning, Sky Media UK), Matt Hill (Director of Research & Planning at Thinkbox)and Mark James (Founder & CEO of differentology) as we unveil exciting new research that identifies a range of absorption states and moments that take attention metrics to the next level. Register here 👉 https://lnkd.in/g7HJJ2S6 #ADsorption #TV #TVViewing #TVAdvertising #Insights #Research

⚡"What AdSmart from Sky allowed us to do was go into a new channel cautiously and carefully with a relative small budget but still achieve very strong results. We will be investing more in television this year based on the results we achieved." Rob Reaks MBA, Sales and Marketing Director at Lightning Fibre Watch the full video below or visit www.adsmartfromsky.co.uk for more info and case studies. SMOKESCREEN VISUALS LTD Sky Media UK

Happy World Environment Day 🌍 At Sky, we're committed to changing our business from the ground up and using our platform to inspire positive change. Our mission is simple: #GoZero. We’re transforming our products and entire supply chain, leveraging our influence to advocate for change, and mobilising millions to take action. At Sky Media UK, we believe our industry holds immense potential in the fight against climate change. Advertising can shift from being part of the problem to being a powerful solution. If TV has the power to change behaviour, why don’t we use TV to get people to buy more sustainable products and establish more sustainable habits? In 2021, we launched the Sky Zero Footprint Fund - an award-winning annual £2 million fund designed to use the power of TV advertising to tackle climate change by promoting more sustainable businesses and initiatives. Since then, we've invested £6 million and showcased 15 incredible brands on the big screen, including Here We Flo, Olio • Share More, Waste Less, OVO, Path Financial, Pura, Ecosia, Homethings, Royal Mail, Serious Tissues, WUKA, Grub Club Pets, Milliways, Ocean Bottle (launching soon), OceanSaver, and UpCircle (launching soon). We’ve learned the importance of simple sustainable swaps, innovative products, and entertaining—not preaching—to audiences. Our impact speaks volumes. Here We Flo, our 2021 Grand Prix winner, saw a 1000% increase in website traffic and a 158% boost in purchase consideration following their TV debut. Grub Club Pets expanded into the UK’s largest pet retailer, and OceanSaver’s first-ever TV ad won System1’s Ad Of The Week with a 4-star rating. We want to continue our journey in the fight against climate change, and we’re excited to announce that the Sky Zero Footprint Fund 4.0 will launch later this year. Register your interest here: https://lnkd.in/e-NQhn5 Plus, stay tuned for an exciting new spin-off for #SMEs from AdSmart from Sky coming soon 👀 #skyzero #worldenvironmentday #sustainability #tvadvertising 

"Not long ago TV advertising seemed like a bridge too far for a company like ours..." - Craig Chadwick, Commercial Director at Tonic Surgery UK #targetedtv #advertising #sky #healthsector

"We decided to use AdSmart from Sky because we thought it would give us lots of exposure, and that is exactly what happened" - John Coleman, Chairman for Prostate Cancer Support.   Since launching their inaugural campaign, the charity has experienced a surge in website traffic —10x more than ever before! Generating more awareness of Prostate Cancer and the work that Prostate Cancer Support does to help save the lives of men by sharing how to detect and treat it.    Produced by Limitless Film and Media #adsmart #tvadvertising

A marketer’s answer to getting quality leads… And sleeping well at night.  . . . . . I've talked about how lead generation does not equate to quality leads. Today I’ll show you how that translates in real terms with TV, with a campaign that we worked on with media agency Pintarget. SodaStream is a long established, iconic brand with technology, which reduces single-use plastic and offers a cheap source of sparkling water. During a pre-Christmas campaign, SodaStream were testing sales in 80 Boots UK stores. Media agency Pintarget assessed data and concluded that potential adopters of SodaStream chose to consume a mix of TV and online. Using Sky AdSmart they created 80 hyper-local TV campaigns to target the ideal customer close to the 80 Boots stores distributing the product. At Studio90 we used our Flexible Creative, which allows us to interchange messages on as many executions as we like fluidly. This is a streamlined process, when it is built into the creative strategy at the start. It is not something you can retro-fit into every campaign creative, which is why collaboration with media and creative in early stages is essential. The TV ad included the Boots branding to enforce the call to action. The campaign targeted 650,000 homes out of a national population of 27 million homes, because it was only aired in areas surrounding the 80 Boot stores. This way the brand communicated only to people who had the opportunity and intent to buy from Boots. The campaign increased spontaneous brand awareness by 49% and spontaneous purchase consideration by 89%. SodaStream over delivered on sales targets. (Source: https://lnkd.in/e75ym3i8) And therein is an example of how to target quality leads, rather than throwing a load of mud at a wall and seeing what sticks. With the precision of addressable advertising available with AdSmart from Sky you can sleep well at night. Unsurprisingly this strategy became award winning. Nice one Charlie Makin, Rachel Hall Michael Laws Steve Wild and teams. #media #advertising #addressable #tvmentor #tv #marketing Full case study on p27 of Thinkbox’s Advanced TV brochure. Link: https://lnkd.in/e5PENi2J