🚨 New case study alert! By implementing a bespoke Multi-Model Attribution solution, we helped a retail client uncover $12.9M in incremental sales while reducing time to insight by 83% compared to traditional MMM. This bespoke approach not only complimented and strengthened the brand’s approach to attribution but also empowered them with new capabilities to quickly respond to market shifts and rapidly validate media investment strategies. Read the full case study here: https://lnkd.in/gcpaQCy4
About us
We’re a global network of consultants, data scientists, technologists, and practitioners. As part of WPP and operated by GroupM, we enable the always-on transformation of marketing organizations, helping brands unlock the value of data, technology and human potential. For more than 20 years we've been trusted partners to Google, consulting with clients to increase the value of their technology investment. We work alongside GroupM agencies to help clients connect media investments to business results in a privacy-first world. We have seen many companies invest heavily in large transformation projects, only to realize the solution is outdated before implemented. Acceleration offers an alternative approach called media modernization that builds a culture of continuous improvement to data, technology, people and processes. It means our clients are always equipped with what they need to remain competitive, in pursuit of perpetual growth. We’re a force for modernization, challenging brands to be the very best they can be and helping them do it. It’s a path we walk with our clients every day as we continue the modernization journey.
- Website
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http://www.acceleration.biz
External link for Acceleration
- Industry
- Marketing Services
- Company size
- 201-500 employees
- Headquarters
- London
- Type
- Public Company
- Specialties
- Marketing Technology, Strategy, Google Technology, Google Consulting, Google Marketing & Cloud Technology, Customer Insight, Data Science, Custom Integrated Algorithms, Consulting, Digital Transformation, Data & Analytics, Technology Sales & Adoption, Advanced Analytics, Digital Transformation, Data Consulting, and Technology Consulting
Locations
Employees at Acceleration
Updates
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Welcome to the team, Diogo Marnoto! 🎉
Managing Director Acceleration | Managing Director Media Solutions | GroupM | Microsoft Alumni Portugal
I’m happy to share that I’m starting a new position as Managing Director at Acceleration Portugal!
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In an era of relentless disruption, are your marketing capabilities keeping pace? Join our webinar with MediaPost on October 16th at 1pm ET to explore how brands can leverage their unique 1P data sources and Google Cloud to build long-term marketing capabilities that fuel resilience and growth. Hear from Acceleration’s Nicholas Albertini and Alexandra Reid, GroupM’s Lauren L. Lavin, Google Cloud’s Brian Mills, and GMP’s Jessica Hsia to discover how customized solutions can help marketers adapt to signal loss, increased privacy, changing shopper trends, supply chain disruption, and other industry changes. Don’t miss this opportunity to set the stage for your business’s long-term growth and success. Register now 👉 https://lnkd.in/eWDfAFd7
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🎉 Huge thank you to WPP for hosting an outstanding #AI event in London this week! WPP Converge brought together our teams, clients, and partners for a truly insightful experience centered on practical and impactful AI adoption. We were thrilled to have some of our own experts on stage, showcasing how Acceleration empowers marketing organizations on their AI journeys. Highlights included our Global Clients & Growth Partner, Natalie Heselton, who joined WPP Open’s Neil Stewart, Ogilvy’s Antonis Kocheilas, and Nvidia’s Jamie Allan for a thought-provoking panel discussion on how brands can improve and streamline their AI adoption. Plus, our UK MD, Lucia Mastromauro, led an inspiring fireside chat with Google's Malika Malik [she/her], focusing on how brands can measure and supercharge their AI maturity to maximize marketing performance and business impact. #AI #Marketing #Media #AImaturity #AIimpact
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Welcome to the team, Fabián Tejera!
Media Measurement I Audience Research I Business Development I Project Management I AdTech I Data Activation
I’m happy to share that I’m starting a new position as Regional Lead Latam - Acceleration@GroupM at GroupM!
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Google has completed the last step in its transition to Google Analytics 4 and officially sunset Google Universal Analytics. As you dive into the new platform you may notice that your GA4 data does not always match up with historical data preserved from UA. 🤔 Download our guide from Acceleration NA Digital Lead, Hollis Ross, to explore why. The guide highlights some of the most common differences you may encounter when comparing GA4 and historical GUA data, including possible causes for the differences. GA4 is a complete redesign of GUA so some differences are to be expected, but our guide makes them a little less confusing and enables more effective adoption of GA4. 💪 Dive in here: https://lnkd.in/egYEiUfu
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Wow!! 2 years strong, #AccelerationPortugal! 🎉 340 projects, 100 clients, across 9 countries – and our clients’ feedback has been incredible! We're bringing the 🔥 to data-driven marketing, at a global scale! Cheers to our Lisbon team for building global synergies and leveling up with top-tier certifications in #MachineLearning, #CloudForMarketing, and #AI. Here's to many more! 🚀 #2YearsStrong #GlobalImpact
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Google's recent update means 3P cookies won't be entirely phased out from Chrome, but this shouldn't deter marketers from pursuing cookieless capabilities and approaches. In his latest post, Acceleration NA’s CTO, Nicholas Albertini, explains why it's still crucial for marketers to reduce their reliance on 3P cookies. Learn how focusing on 1P data capture, leveraging key Google Marketing Platform features (including EC, GA4, and Advanced Consent Mode), and experimenting with cookieless measurement will remain essential for effective marketing. Read more here 👉 https://lnkd.in/efVNbNFz
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Hats off to Matt Burrows from our AUNZ team! 🎉 Matt has been recognized in B&T's "Best of the Best" series as one of Australia's top developers. A big shout-out to Matt and all of our developers and engineers who are instrumental in helping marketers harness the full potential of their technology and data, especially as we move towards an AI-driven world. 🚀 Read the full article here 👉 https://lnkd.in/gT_eQsV3
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