20(SOMETHING)

I'm excited to share our new PUMA Group Team Sports AW24 campaign, Fuel Your Fast, which unveils the ULTRA 5. First seen in action on Kyle Walker during last week's semi-finals, this boot launch celebrates 23 years of PUMA Motorsport, combining engineering and football in a visual explosion of energy and speed. A partnership of 20(SOMETHING), KODE, and Gabriel Boyer , we've created a world inspired by Formula 1. Using thermographic heat mapping, speed warping, and lenticular lenses, we capture the extreme energy transfers between these intense sports. Featuring Fridolina Rolfö and Kingsley Coman, our campaign is fast, aggressive, and visually stunning. From animated graphics to custom helmets, this project extends across social media, in-store displays, and stadiums worldwide. Please check out the full case study link in the comments —there are some really cool elements! This is a strip-back mix of sound design. Big thanks Amy Greasby Rory Stiff Anisha James Obeng Hanna Tammuz Davis Jack Goodwin Asa Nowers Sophie Lake Falca Jack Daniel-Dempsey Madison McKamey Louis Bamford Alex Elms Abigail Rogers Jonas Fahrenkrog and everyone else who touched the project it had its bumps but the outcome is great. #PUMA #FuelYourFast #ULTRA5 #Motorsport #Football

https://lnkd.in/eQreMN32

🙌😎 Steve Price

Our Strategy Partner, Frances Docx, recently discussed the evolving nature of leadership in the design and communications industries with LBBonline - Little Black Book and Henry McVay, sharing insights on how she navigates this changing landscape. "I think leadership today requires more patience, compassion, empathy and emotional intelligence than it did when I started. Working dynamics are shifting and there’s a new generation with a strong sense of self-worth that won’t suffer fools." https://lnkd.in/dpvuxDeu

Always nice to have our work at 20(SOMETHING) referenced by a respected publication such as ADWEEK, particularly when the work is our "Wear Wool, Not Fossil Fuel" campaign for The Woolmark Company. Some quickfire stats about the campaign: 👁 Viewed over 130m times 📺 658M in earned media reach 📰 Covered in 197 media titles across the world Definitely cutting through the noise. Thanks Brittaney Kiefer 😊 --- #Marketing #Sustainability #Advertising

Weekly Finds №42 featuring 20(SOMETHING), Bennett and Clive, Amelie Schlüter, Made by ON, and more. Get inspired: https://lnkd.in/gzbvjtTQ

I love working with other creative agencies. One of the best parts of my job is quickly understanding the different set-up, culture and strengths of different partners - to help work out how we become better together. Often this is about tailoring our approach to ensure a great fit that allows teams to do their best work — and for clients to get a seamless experience of design and development. We’ve enjoyed partnering with 20(SOMETHING) on a bunch of client projects over the last couple of years (Token, Flintfox and Gomi to name a few). This time we’ve worked with them on their own site — helping to position them as a creative partner that doesn’t just adapt to the future, but actively defines it. Site link in the comments.

Made by ON is built on creative partnerships with agencies, teaming up to deliver digital experiences for progressive organisations. Sometimes, we even create agency websites for our partners. It was therefore only natural following two years of collaboration that we would team up with 20(SOMETHING) to create their new site. The site has been a truly collaborative effort, with the aim of helping position them as a creative partner who don’t just help brands adapt to the future, but actively define it. The notion of a changing world is reflected throughout the site, from ASCII illustrations that react to your mouse, to 3D renders of the team (did someone say ‘secret disco mode’?). Change is built into the site functionality too, with a Webflow CMS allowing the team to write, edit and update content as intuitively as possible, alongside flexible layouts and content types to enable the site to evolve. We’re proud of all of the work we’ve completed with 20(SOMETHING), and here’s to many more collaborations in the future.

We know we probably sound like a broken record talking about Dereck, and how he keeps killing it on the sound design, but he's gone and done it again. This is a brilliant piece from the 20(SOMETHING) crew, tackling environmental concerns through use of AI. According to-founder Will Thacker: "Emerging technologies are a major part of our focus at 20(SOMETHING). Whether it's how they are used by the brands we work with or by us internally to help with our creativity and productivity. And in all honestly, I don't think we have any other option than to make AI a big part of what we do and how we do it. It's crucial for us as a company to dive into these new technologies, stay ahead of the game, and keep experimenting. So that's exactly what we're doing." We love it. P&S Sophie Lake Asa Nowers Casey Highfield Dereck de Abreu Coelho Rory Stiff Phoebe Leadbeater

The question all ambitious Web3 brands should be asking themselves. 20(SOMETHING) is offering a limited number of brand and creative consultations to work with the brightest and best emerging companies unlock the path to growth. Click here to apply ➡️ https://lnkd.in/eKQ5nsth #Web3 #Blockchain