Birim Gonulsen

“Birim is a born leader and a very sharp and accomplished modern marketer. She enjoyed a tremendously successful and fast career at Coca-Cola before making a bold decision to join Hurriyet, becoming the youngest serving member of the Executive Committee. She immediately had a massive impact placing consumers at the heart of her strategy to modernise the organisation, demonstrating both her innovation skills as well as the ability to execute and enact change. She is a strong instinctive marketer with an ability to see the bigger picture and drive her business towards it. Birim’s leadership is defined by her ability to lead from the front and inspire in a highly strategic and inclusive manner, whilst giving her team space to feel empowered and drive their business. She is also extremely fair and shows strong emotional intelligence setting her apart from others at her level. Lastly I was impressed by Birim’s self-awareness, this is a rare quality and has been a big driver in her successful to date. I am extremely excited about Birim’s future as both a marketer and a business leader.”