HUGO BOSS

Radiant. Confident. Effortless. This is the BOSS holiday style! ✨    BOSS is lighting up the holiday season with a luxurious collection of perfect gifts made of velvet and merino — modeled by an incredible lineup of global talents including Gisele Bündchen, David Beckham, Burna Boy, and Lee Jong-suk.    Fans shopping for the holidays can expect an extra special experience at BOSS stores and in-store installations in key cities. We will bring the season’s warm spirit to life with perks like personalized gifts, coffee and hot chocolate carts, complimentary wrapping services, and special gifts with purchases.     In true BOSS style, the campaign will also be supported by a 360° marketing approach across social media and striking retail window displays.      Shop the Holiday 2024 collection starting November 6, 2024, at BOSS stores, boss.com, and through our wholesale partners. Learn more: on.hugoboss.com/BH24-    #BeYourOwnBOSS

HUGO BOSS returns to growth in Q3 and confirms full-year outlook for 2024, despite the challenging market environment.     Driven by an eventful quarter that included the launch of our BOSS and HUGO Fall/Winter 2024 collections, our incredibly successful BOSS fashion show at Milan Fashion Week, and strengthening our customer connection with our new HUGO BOSS XP loyalty program, our latest results are a clear indication of the rigorous execution of our “CLAIM 5” strategy and the brand power of BOSS and HUGO.      Additional highlights from the third quarter: ▪️ Group sales increase 1% in a highly volatile market environment — supported by growth in the Americas ( 4%) and EMEA (1%) ▪️ Operating expenses remain broadly stable, reflecting our focus on cost efficiency ▪️ EBIT stands at EUR 95 million, with an EBIT margin of 9.3%  ▪️ Free cash flow improves to EUR 40 million    Having demonstrated resilience by maintaining a sharp focus in the third quarter, we remain confident in our ability to achieve our 2024 financial targets.    Dive deeper into our Q3 results with the full press release: on.hugoboss.com/Q3/24-

A more sustainable future of fashion with RE:STYLE! 🌟     We’re excited to share the launch of RE:STYLE, the app that breathes new life to pieces that you already have in your wardrobe. This platform is the perfect example of how we SHAPE.TOMORROW. as we realize our CLAIM 5 pillar to Lead in Digital while being sustainable throughout.      RE:STYLE promotes a sustainable fashion cycle by making it easy for people to find new ways to wear existing pieces, powered by our in-house algorithm. After users upload items from their wardrobe, the app curates new outfits — it’s a whole new personalized fashion experience!    The app also suggests complementary items from retailers and brands, helping users discover new pieces that fit their style and existing wardrobe. Additional features make it easy to save and share outfits, enhancing user engagement and satisfaction.    Revive your style and join us on this sustainable journey. We love fashion. We change fashion. Download the app exclusively on iOS devices here: on.hugoboss.com/RE- 

The HUGO BOSS Foundation is thrilled to announce our next long-term strategic partner, the Indian non-profit Grameena Vikas Kendram Society for Rural Development (GVK Society)!    GVK Society is making strides in combating climate change by creating regenerative, circular, and socially inclusive agricultural supply chains. Around 5,250 acres will be transformed into regenerative food and cotton landscapes — growing cotton alongside crops like coffee, pepper, and ginger — to increase carbon sequestration in the soil and protect local biodiversity.     Working together with smallholder and indigenous farming communities in the Eastern Ghats of Andhra Pradesh, South India, their impact is not just environmental, but social too!     With the support of the HUGO BOSS Foundation over the next three years, their ambitious targets are set: ◾ 31,500 tons of CO2 sequestered  ◾ 1,090 tons of synthetic fertilizers and approximately 2 tons of pesticides avoided  ◾ 1,500 farmers trained  ◾ 30% increase in annual household income for their farmers    As HUGO BOSS aims to introduce more regenerative cotton into our supply chain, we are excited to support the work of GVK Society and their farmers. Learn more about this exciting partnership on our groupsite: on.hugoboss.com/hbf-     #insideHUGOBOSS #HBFoundation 

We are expanding our next-level customer loyalty program, HUGO BOSS XP, into Europe! 🚀 After a phenomenal launch in the UK in June — where we saw double-digit growth in new member registrations, app downloads, and sales — we are thrilled to bring our groundbreaking program to our fans in Germany and France. HUGO BOSS XP continues to revolutionize customer experience with Web3 elements. Customers in Germany and France can now collect and redeem NFTs, unlocking unique products and events, and premium services, alongside traditional loyalty points. Existing members will be transitioned to the new program, which offers a personalized four-level structure to explore amazing benefits. This omnichannel experience features a two-brand strategy where members can dive into the worlds of BOSS XP and HUGO XP and unlock exclusive products and experiences. We look forward to turning more customers in Germany and France into fans with hyper-personalized and unique experiences! Learn more about this new expansion: on.hugoboss.com/DFXP- #insideHUGOBOSS

Chris Hemsworth returns as the confident and sophisticated #BOSS man in the campaign for our latest parfum, BOSS Bottled Absolu.    The fragrance begins with rich leather and refreshing incense essence. Its heart includes patchouli and myrrh, providing warmth, while base notes of cedarwood and fruity davana essence create a lasting impression.    The bold Parfum Intense was crafted by Annick Menardo in collaboration with Suzy Le Helley, and completes the legendary BOSS Bottled trilogy. 

This week, we hosted our amazing BOSS Brand Ambassador, Aleksander Aamodt Kilde, a double Olympic medalist and two-time Hahnenkamm Races champion, in our headquarters! ⛷️ Aleks joined us for a LET’S TALK — a HUGO BOSS event format that brings inspiring people to the stage to discuss diverse and relevant topics. During his session, Aleks shared powerful lessons from on and off the slopes, gained through the highs and lows of his sporting journey. Amelie Stiefvatter joined Aleks on stage and moderated an inspiring discussion that highlighted the importance of mental strength and maintaining a winning mindset to shape success, reach goals, and overcome challenges. Aleks opened up about the rollercoaster of emotions he has experienced in the aftermath of his serious fall in January of this year and how he has navigated them to stay positive and with a smile despite the rough time. Our LET’S TALK session ended with a live Q&A and a special after-work event. Thank you, Aleks for sharing your journey and connecting with us, and also thank you to Amelie for moderating the engaging discussion. Stay tuned for more inspiring LET’S TALK sessions featuring world-class guests! #insideHUGOBOSS

Launched today: BOSS SELECTED BY BECKHAM!     This handpicked edit from our Fall/Winter 2024 collection features items chosen personally by David Beckham and is the first of many collaborations with him.     BOSS SELECTED BY BECKHAM includes tailored and casual pieces that reflect David’s signature aesthetic and complement his dynamic 24/7 lifestyle. Highlights include a statement double-breasted camel coat and a cozy shawl-collar cardigan with dropped shoulders.      BOSS SELECTED BY BECKHAM is available in stores and online for fans to shop worldwide. Discover more about the collaboration here: on.hugoboss.com/BSBB-    #BeYourOwnBOSS 

Our journey to Lead in Digital continues!     This summer, we partnered with Istituto Marangoni and Adobe Substance 3D to discover talented 3D designers with an innovative competition. 🎉    We tasked students with creating two looks for a hypothetical digital BOSS Menswear collection. To bring their creative visions to life, they leveraged cutting-edge tools like Adobe Substance 3D and our HUGO BOSS 3D assets — including the official BOSS Menswear avatar and our collection of digitalized BOSS fabrics. The students presented their collections at our Ticino office, where they received invaluable feedback from the judges Alwyn Hunt and Emily Bisset from Adobe, Jacopo Battisti from Instituto Marangoni, and Cristina Caviglia from the 3D Design BOSS team.    Mayla El Mouallem Rodrigues won the competition and a six-month internship with our 3D Design BOSS team. She will support the 3D Design BOSS team, learning more about things like 3D content creation and 3D sketching.    Congratulations Mayla! We look forward to welcoming you in Metzingen!  #insideHUGOBOSS #Substance3D 

Inspired by the bold “It’s for Life” BOSS Fall/Winter 2024 campaign, we asked our employees to share their commitments for life and share with their networks on LinkedIn.     Our HUGO BOSS colleagues created a wave of positivity and inspiration on September 10 with their posts, highlighting that being a BOSS isn’t a destination — it’s a lifelong journey you commit to.     Thank you to everyone around the globe for participating! Check out the video for a short behind-the-scenes look from our photobooth, with a special appearance by our CEO, Daniel Grieder.     Learn more about it here: on.hugoboss.com/IFL24-    #BeYourOwnBOSS #insideHUGOBOSS