Jasberry

It was such a privilege to visit Jasberry rice farms in Chiang Rai, Thailand last week to see rice planting in action and interview Jasberry rice farmers about their views on sustainable farming! This trip was filled with eye-opening moments. Here's one that stood out: As we pulled up to Peekop’s rice farm, I noticed the beautiful house that was on the land. I was admittedly shocked—Jasberry was founded to lift Thai farmers out of poverty, and I did not expect to see anything resembling wealth. I asked my boss about the house. He said, “When I was here two years ago, there was only a wooden bench where this house now is”. The average Jasberry farmer experiences a 14x increase in income by switching to Jasberry rice. That's life-changing. This summer has taught me the power of a brand that truly cares about social impact. As a sustainability major, I'm skeptical of companies making social and environmental claims. It’s easy and common to fall short because conducting transformative business is hard; it has taken the Jasberry team 13 years of working with farmers, dodging shotty deals with rice mills, and being rejected from an endless stream of grocery retailers to build a self-sustaining business. Now, the brand is in over 3,000 retailers across the US, including Whole Foods. Yet the challenges of upholding high farmer incomes and strong environmental standards can still seem insurmountable at times. This team's unending commitment to their mission is unlike anything I’ve seen and I’m honoured to be part of the team this summer. As someone who has spent endless hours reading about climate-adapted and sustainable farming, it's amazing to see it in person! Thank you so much Watcharin (Nhon) Jaiwongkaew and Peetachai (Neil) Dejkraisak for bringing me along. Thank you also to The Cansbridge Fellowship, my sponsor Ivy Xu, and my supervisor Graham MacDonald for making this possible!

Every planting season, our team spends time on our amazing Jasberry Organic Superfood Rice farms! As a social enterprise, the livelihood of our farmers comes first, which is why we devote as much time as possible to being with our farmers. Our co-founders started Jasberry after spending years on #rice farms in North eastern Thailand, developing a passion for uplifting the income and health of rice farmers. 13 years later, it’s amazing to see the change: Over 2,500 Jasberry farmers have increased their income by 14x, yields are higher, fields are more #diverse, and the Jasberry team is more inspired than ever. Trips to the field are essential to see the process firsthand, understand the farmers’ needs, and ensure Jasberry standards are being upheld from the very beginning. We prioritize water conservation, good quality seeds, planting in the best areas, and biodiversity—all of which are affected by planting season. That’s why this time of the year is so important, and why we love to be on the farm to see the crop ourselves. Planting season is always exciting—it’s a new start for our farmers and a fresh season for our team. See you in October for harvest! #Rice #Planting #Farmers #Jasberry #JasberryMovement

It’s rice planting season here in Thailand! How do farms prepare for planting? Start the nursery: Yes, you read that right. Our rice starts in a nursery. 20-30 days before planting, seeds are densely sown in a small site near the field, covered with soil and watered. This protects the seeds during their early life, when they are most vulnerable to pests and other problems Prepare the field: To transplant the rice from the nursery, the field needs to be ready! The field is levelled to optimize water and organic fertilizer use, making planting and harvesting easier, and decreasing methane emissions (by eliminating uneven pockets where water can accumulate). Time to plant: Once the rice has grown a few leaves, it’s ready to plant! Our farmers also try to maintain water cover during planting and therefore will often wait for a heavy rainfall. Then, the several-month process of maintaining and caring for these crops begins! From the farm to your table, a lot of work goes into Jasberry Organic Superfood Rice. But we know it’s worth it 😋 #Sustainable #Agriculture #Organic #Rice #Farming

On June 24, 2024, during the Summer #FancyFoodShow, Jasberry's CEO Peetachai (Neil) Dejkraisak, had the privilege of attending an inspiring event organized by FollowtheWell in #NYC. This event benefited Wellfare and their Better Box food programs, which support over 2,000 local families each month, making a significant impact in their community. We were honored to share this moment with special guests including Jason Buechel, CEO of Whole Foods Market, Mark Nguyen, John Lawson, and Brian Choi, CFA. It was a fantastic opportunity to connect with leaders who share our passion for making a positive difference. Together, we continue to strive for a brighter, healthier future. 🌱✨ #Jasberry #FancyFoodShow #FancyFoodNYC #CommunitySupport #Leadership #Innovation

🌟 Live from the Summer Fancy Food Show 2024! 🌟 We are excited to be exhibiting at this incredible event and invite you to visit us at Booth 1736. It's an honor to showcase our products alongside other industry leaders. We are also proud to be a part of the Sofi Gold Award winners for our newly launched product: Jasberry Organic Superfood Rice - 9 grains. This is a recognition of our commitment to innovation, excellence and quality. Check out some snapshots from the event below! Looking forward to connecting with you all. #FancyFoodShow #FancyFoodNYC #Jasberry #SofiGoldAward #Superfoods #Exhibition #Innovation #Quality

We are excited to announce that Jasberry will be exhibiting at the Summer Fancy Food Show this June 23-25. Please join us at booth number 1736 under our distributor, “Source Atlantique.” This event offers a unique opportunity to connect face-to-face, discuss our latest innovations, and explore collaborative possibilities in transforming the natural CPG landscape. Our talented Jasberry Chef will also be there, creating delectable new recipes for you to enjoy. We can't wait to share these delightful creations with you—come join the fun! . . . #JasberryRice #Jasberry #Superfoods #FancyFoodShow #FancyFoodNYC #SummerFancyFood

Perhaps you’ve heard of #regenerative farming. But what exactly is it? What is the difference between regenerative and #organic agriculture? As regenerative agriculture gains traction, it’s important to understand the difference. In this article, we dig into all your most pressing questions about regenerative vs. organic agriculture: Do both benefit the environment? What are the differences in practices used? Do both enhance consumer health? What are the pros and cons of both approaches? Let us know your thoughts 👇 based on the pros and cons of regenerative and organic agriculture that we’ve discussed in this article! #sustainability #organic #regenerative #food #rice

What does “regenerative agriculture” mean for rice farming? Rice is a uniquely semi-aquatic plant, with niche needs; Existing #regenerative guidelines typically don’t apply to rice. But that doesn’t stop us from growing rice that protects the environment, alongside farmers and consumers. At Jasberry, we’re going beyond organic and into regenerative. With the practices currently used by our Jasberry farmers (such as cover cropping and crop rotation), we could claim that our rice is “regeneratively farmed”. But before we claim regenerative status, we want to make sure we’re doing it 100% right—working with farmers to store the most amount of carbon and optimize long-term soil health. And we’re excited to bring you on this journey! We believe that to be regenerative, you must strive to transform, not just maintain. Transform the land, the environment, and the livelihoods of farmers. As we kick off our journey into regenerative agriculture, we invite you to tell us what #regenerative means to you, and what you expect from your sustainable rice brand. #RegenerativeAgriculture #Sustainability #OrganicFarming

We are absolutely thrilled to share that Jasberry has won the prestigious NielsenIQ Founder's Pitch Slam securing both the Audience Choice Award and the 1st Place prize valued at over $550k! This is an achievement that fills our entire team with immense pride and gratitude. From our humble beginnings amidst the bustling streets of Bangkok to proudly representing Jasberry on a global stage in Phoenix, this journey has been nothing short of transformative. Each step of our path has been illuminated by the unwavering belief in our mission that big change starts with a tiny grain of rice. A heartfelt thank you also goes out to our hardworking farmers, who are the backbone of our operation. Their dedication and tireless effort in the fields make all of this possible. And to our partners, supporters, and believers, thank you for standing by us through thick and thin. Your encouragement, your guidance, and your unwavering belief in our vision have been the wind beneath our wings, propelling us forward even when the road seemed long and arduous. We extend our deepest appreciation to our consumers. Your love for our products and your continued support for our mission are the reasons we do what we do. Thank you for being a vital part of the Jasberry community and for joining us on this incredible journey. Congratulations to our fellow contenders in the Pitch Slam. Each one of you showcased incredible innovation, passion, and dedication. It was an honor to share the stage with you, and we have no doubt that you will continue to achieve great things in the future. SAYSO Tea Drops Daily Crunch Jiminy's To the phenomenal team at NielsenIQ, thank you for organizing such an impactful event and for providing a platform for dreamers and innovators like us to showcase our vision to the world. And to the esteemed panel of judges - Kevin O'Leary Craig Dubitsky, Tracey Massey, Ben Macedo and Keith McBride, your recognition and validation mean more to us than words can express. We are deeply honored to have earned your praise and support, and we promise to continue striving for excellence in everything we do. Last but certainly not least, to everyone who attended the event, voted for us, and cheered us on from afar - thank you. This is just the beginning of our story, and we cannot wait to see what the future holds for Jasberry. Thank you, from the bottom of our hearts, for this incredible honor. Here's to chasing dreams, defying odds, and making a difference, one grain of rice at a time! #C360 #TheFullView #Winner #FoundersPitchSlam #NielsenIQ #Grateful

“Jasberry Organic Superfood Rice - 9 Grains”, has been bestowed with the esteemed sofi™️ Gold Award! - https://lnkd.in/dY-djmvQ This 9 Grains product marks an exciting addition to our Ready-to-eat line, offering a delightful blend of flavors and nutritional benefits. But it's more than just a new product – there's a story behind the 9 in 9 Grains. Inspired by Thai culture, where the number 9 is considered special and symbolizes progress and forward movement, we crafted this product as a tribute to that belief. With Jasberry Organic Superfood Rice - 9 Grains, we're taking a step forward in our commitment to passing on the progress from the farmers to the consumers, ensuring that every grain nourishes the body and uplifts many lives. Beyond the accolades, this recognition holds a deeper meaning. It reaffirms our mission to make a meaningful impact on the lives of consumers, farmers, and our precious environment. Every grain of Jasberry rice represents a story of empowerment, nourishment, and sustainability. Together, let us continue to sow the seeds of positive change and nourish communities around the globe. Thank you for being a vital part of our story. 🌾✨ P.S. - Jasberry Organic Superfood Rice - 9 Grains is available exclusively at Whole Foods until the end of May, and will soon grace the shelves of more retailers starting June, including online platform i.e. Amazon and Thrive Market etc., Be sure to grab your pack of Jasberry Organic Superfood Rice - 9 Grains and embark on a journey of flavor and nutrition! 🌾✨ #SOFIAwardWinner #TransformingLives #Jasberry #Gratitude #FancyFoodShow