The Ultimate Guide to Marketing Technologies
2024 edition
Overview
Also known as MarTech.
Planning, executing and measuring marketing activities is aided by various software systems which help manage and automate many of the functions of modern marketing personnel. Martech software supports activities including content delivery and customer experience, advertising, direct marketing (such as email and text message distribution), budget and channel management, and on the tracking side, data gathering and analysis.
Analyst reports
Frost & Sullivan on MarTech & CX
TDCX Malaysia wins Frost & Sullivan award for 2023
3 days ago
Gartner on MarTech & Digital Transformation
WalkMe recognised as leader in Digital Adoption Platfor...
Last week
Gartner on MarTech & CX
Zendesk introduces outcome-based pricing for AI solutio...
Last month
IDC on MarTech & Hyperscale
Fivetran reveals Hybrid Deployment for secure data mana...
Last month
Gartner on MarTech & Storage
Pure Storage named leader in Gartner Magic Quadrant 202...
Last month
Featured news
About EduTech
Exclusive: How Partners Life is simplifying the journey...
Last week
About Storage
Exclusive: Wasabi's Rob Waite discusses growth, cloud s...
Last week
About Inflation
Scream if you want to go faster; 5 ways retailers can i...
Last month
About Unified Communications
Exclusive: Precisely's glowing innovation in data integ...
Last month
About Cloud Services
Exclusive: Elastic warns Australia is falling behind in...
Tue, 27th Aug 2024
About Sustainability
Adobe's Chandra Sinnathamby discusses responsible AI in...
Fri, 23rd Aug 2024
About Government
Exclusive: How Verint's customer experience is thriving...
Wed, 21st Aug 2024
About Managed Services
Exclusive: Rimini Street's CTO on AI, future of ERP sys...
Fri, 2nd Aug 2024
About Customer Experience
Exclusive: UiPath's Ed Challis on AI adoption, future s...
Wed, 31st Jul 2024
About Initial Public Offering
Exclusive: Dynatrace thrives with cloud migration, mark...
Wed, 24th Jul 2024
Expert columns
By Rob Hango-Zada of Shippit
Deliver when it matters most: Retention and revenue thi...
4 days ago
By Ram Mohan of Identity Digital
Three reasons why domains are a secret weapon for Aussi...
4 days ago
By ShipStation
Black Friday 2024: How automation can revolutionise Aus...
5 days ago
By Indranil Mukherjee of Infosys
Navigating enterprise-wide deployment of generative AI ...
Last week
By Anthony Brown of NICE
How strategic customer experience technology implementa...
Last week
Interviews
Discussing EduTech
Exclusive: How Partners Life is simplifying the journey...
Last week
Discussing Storage
Exclusive: Wasabi's Rob Waite discusses growth, cloud s...
Last week
Discussing Inflation
Scream if you want to go faster; 5 ways retailers can i...
Last month
Discussing Unified Communications
Exclusive: Precisely's glowing innovation in data integ...
Last month
Discussing Cloud Services
Exclusive: Elastic warns Australia is falling behind in...
Tue, 27th Aug 2024
More expert columns
By Simon Le Grand of Lightspeed
Is a unified technology approach key to retail growth?
Last week
By Darren Cockerell of SS&C Blue Prism
Customer experience: The heart of sustainable growth
Last week
By Kirsty Sharman of Referral Factory
Why affiliate programmes aren’t just for big businesses
Last week
By Tracey Shirtcliff of SCOPE Better
AI and the phasing out of time-based pricing for market...
Last month
By Jonathan Reeve of Eagle Eye
How to future-proof your loyalty program with a ‘real-t...
Last month
By Avec
Enhancing project success: the critical role of a busin...
Last month
Top players
Recent news
About B2B
Amplitude report reveals top products with 200% growth
2 days ago
About Business Intelligence
Zendesk unveils AI suite to enhance customer service ef...
3 days ago
About Customer service
Mitel unveils AI-powered communication analysis solutio...
3 days ago
About Digital Transformation
Deutsche Telekom IT enhances service with Dynatrace AI
3 days ago
About Data Analytics
Kingfisher adopts Fivetran to boost data operations
3 days ago
More expert columns
By Avec
Enhancing project success: the critical role of a busin...
Last month
By Nina Jung of Chronos Agency
Three ways ecommerce businesses can drive personalisati...
Last month
By Ben Chamlet of Twilio
How first-party data supports Australia’s current spotl...
Last month
By Louise Mahrra of CloudInteract
Humanising tech: A vision for the future of marketing
Last month
By Miles Toolin of Eagle Eye
Understanding the technicalities of lifecycle marketing
Last month
By Worldpay
Understanding payments preferences builds trust and gro...
Last month
Even more expert columns
By Worldpay
Understanding payments preferences builds trust and gro...
Last month
By Srinivas Kompella of HCLTech
Creating a unified data, AI and infrastructure strategy...
Last month
By Worldpay
Australian businesses must adapt to payment trends: Wor...
Last month
By Spencer Bailey of Meta
Working smarter not harder: Four ways AI can support yo...
Fri, 30th Aug 2024
By Richard Knott of InfoSum
The alignment of CMO and CTO goals in the new era of da...
Wed, 28th Aug 2024
By Vijay Sundaram of Zoho
Navigating the path to sustainable success: Strategies ...
Fri, 16th Aug 2024
By Talent International
The impact of digital transformation on the financial s...
Fri, 16th Aug 2024
By Simon Le Grand of Lightspeed
How can retailers take control of their cash flow as pe...
Thu, 15th Aug 2024
By Timothy Harfield, PhD of ORO Labs
What procurement can teach us about GenAI
Wed, 14th Aug 2024
By Jonathan Reeve of Eagle Eye
Are you maximising Customer Lifetime Value (CLV) with y...
Tue, 13th Aug 2024
More news
About Productivity
One New Zealand to test Starlink mobile satellite servi...
3 days ago
About Business Intelligence
Cloudera & Snowflake partnership to boost hybrid cloud
3 days ago
About Productivity
Hornetsecurity launches tool to streamline MSP operatio...
3 days ago
About Business Intelligence
Zendesk unveils AI-powered tools to enhance customer se...
3 days ago
About Collaboration
Zoom unveils AI Companion 2.0 & tools to boost producti...
3 days ago
Even more news
About Unified Communications
Infosys expands partnership with Microsoft for AI growt...
3 days ago
About Cloud Services
Adobe Express expands with AI & key integrations
4 days ago
About Digital Marketing
Kentico to host Partner Connections 2024, sharing lates...
4 days ago
About Ransomware
AI raises cybersecurity concerns in Asia Pacific region
4 days ago
About Unified Communications
PagerDuty unveils AI tools to boost incident management
4 days ago
Job moves
Move at Salesforce
Mark Humphries appointed Chair to boost Bluprintx growt...
3 days ago
Move at SWOOP
Tomas Diaz appointed as Head of Moose Mobile by Swoop
4 days ago
Move at Samsung
Vudoo appoints Drew Perry as Managing Director for APAC
4 days ago
Move at Alibaba
etaily appoints Lester Cuneta to lead Southeast Asia gr...
4 days ago
Move at Yahoo
Amplitude appoints Wade Chambers as Chief Engineering O...
Last week
Other guides
You can read other related guides from Artificial Intelligence, Customer Data Platforms, Customer Experience, Generative AI, and Commerce Systems.
Powered by