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In this help center, you can find content for both Merchant Center Next and the classic Merchant Center experience. Look for the logo at the top of each article to make sure you're using the article for the Merchant Center version that applies to you. 

About statuses in the YouTube Shopping affiliate program (for Shopify merchants)

This program is coming soon for eligible merchants

A custom icon for Merchant Center Classic and Merchant Center Next.

After completing the setup of your program on the Google & Youtube app, you will be directed to Google Merchant Center where you can check the status of your program in the “Settings” section of the “Overview” page.

On this page


Program status: “Active”

The status of your YouTube Shopping affiliate program shows “active” when your products are eligible to be tagged by creators and tagged products are displayed to viewers in following situations:

  • When you have successfully completed the initial program sign-up.
  • When you reactivate a program that was previously paused.
  • If you resolve any outstanding billing exception or fix eligibility issues that automatically suspend the program.

Program status: “Inactive”

The status of your YouTube Shopping affiliate program can show “Inactive” in following situations:

  1. If you have taken an action to pause the program in Google Merchant Center
  2. There are billing issues, such as an invalid payment instrument, failed transactions, pending payments (for terms customers), or overdue payments.
  3. Conversion tracking has been paused.
  4. Auto-tagging in conversion tracking is turned off.
  5. Your GMC account is disconnected from the Google & YouTube app on Shopify.
  6. You stopped using the automatic product sync on Google & YouTube app on Shopify.
    1. If you switched to a third-party feed provider, note that we currently do not support most third-party feed providers (such as Channable, Simprosys, etc). However if you are using Feedonomics, please reach out to them by completing this form and to get instructions to join.
  7. You stopped using the automatic product sync on Google & YouTube app on Shopify.
Note: Your program will be paused automatically if you turn off conversion tracking. You will need to turn conversion tracking back on to reactivate your program.

Frequently asked questions

How do I get access to the YouTube Shopping affiliate program in Google Merchant Center?

If you don’t have access to the Google Merchant Center account, please reach out to the Google Merchant Center admin and ask them to grant you access using the instructions here.

How can I pause my participation in the YouTube Shopping affiliate program?

You can pause the program at any time from your settings card on the Overview page. To do this, go to the “Status” section, click on Edit, and select Pause. When you pause the program, creators will no longer be able to find your products and existing tags will no longer appear. Consequently, creators will not be able to earn commission on products even if they’re already tagged in their content. However, commissions that are currently pending will remain valid, and all your existing settings will be retained, allowing you to reactivate the program at any time. However, we recommend pausing your program only when necessary to avoid any disruption to the creator experience. If you are considering pausing the program due to any issues, we encourage you to first contact our support team .

I’ve paused my participation in the YouTube Shopping affiliate program and want to restart it. What happens when I unpause my program?

When you unpause the program, your program will restart as it had been before. Previous creator product tags will also become active again, avoiding the need for creators to re-tag your products. Creators can untag your products at any time.

I am part of the YouTube Shopping affiliate program and want to opt out of conversion tracking, how can I do this?

To opt out of conversion tracking, you will first need to pause your affiliate program. Once you’ve paused your program, go to “Settings” in the Google & YouTube app and select Remove in the conversion tracking section. Learn how to Set up conversion tracking with the Google & YouTube app on Shopify.

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