Reach your customers while they're on the go with ads on mobile devices. This article explains how to show your ads on different mobile devices, like mobile phones and tablets.
Before you begin
To learn the basics of text ads creation, read how to Create a new text ad.
Where mobile ads can appear
On mobile phones or tablets
- Text ads
- Image ads
- App promotion ads
- HTML 5 ads built with Google Web Designer
Within apps on mobile phones or tablets
- Text ads
- Image ads
- App promotion ads
- Image app promotion ads
- Video app promotion ads
- TrueView for app promotion ads
- Responsive display ads
Call-only ads show only on devices that can make calls
Note
All new campaigns and text ads are automatically eligible to run on most mobile devices. If you’d like to avoid showing ads on certain devices, you can set a negative device bid adjustment.
Types of mobile ads
Mobile image ads requirements
To create image ads, your campaign must be opted into the Display Network, either as “Display Network only” or “Search Network with Display Select”. If you're using 3rd party ad serving to create ads, make sure to use the accepted sizes for images and follow the requirements:
- Mobile phone: 320 x 50, 300 x 250, 336 x 280 Interstitial
- Tablet: 300 x 250, 728 x 90, 468 x 60, 336 x 280 Interstitial
Best practices
Read the Google Best Practices guide about growing your business with mobile ads. Topics include:
- Mobile ad creatives and assets in Google Ads
- Measuring the value of mobile ads
- Mobile advertising without mobile-optimized sites
Mobile devices
Mobile devices are products people use while they’re on the go. New mobile devices are constantly being released, so we don’t have a comprehensive list of all of them. However, here are a few common types:
Mobile phones
“Mobile phones” usually refers to smartphones that have a screen smaller than 7 inches. Keep in mind that in Google Ads, mobile phones are sometimes to as “mobile devices” or “mobile devices with full browsers.”
Tablets
Tablets resemble both mobile phones and computer in many ways. But unlike mobile phones, tablets typically have a screen that’s 7 inches or larger. And unlike computers, tablets have touch screens. Keep in mind that in Google Ads, “Mobile devices” is sometimes used to refer to mobile phones and tablets.
Wearables
Wearables—like smartwatches—are devices that people can use to connect to the internet on the go but are typically smaller than mobile phones. At this time, Google Ads doesn’t show ads on devices that don’t have a screen.
Only show ads on desktop computers
Here's how to change your campaign settings to show ads only on desktop computers:
- In your Google Ads account, click the Campaigns icon
.
- Click the Insights and reports drop down in the section menu.
- Click When and where ads showed.
- At the top bar, select Devices.
- In the "Device" column, find rows that say "Mobile phones".
- Click the “Bid adj.” cell for your desired campaign or ad group.
- Choose Decrease from the drop-down menu.
- Enter 100 in the % field, and click Save.