Performance Max uses Google AI to help you drive growth in conversions and value through bidding, targeting, creatives, and attribution. It's designed to perform across a wide range of marketing objectives and media channels. Because of this, we recommend using the following best practices to help set up your Performance Max campaigns for retail advertisers for success and optimal results.
This article explains best practices for Performance Max campaigns for retail advertisers with online sales goals using a Merchant Center feed.
For additional best practices, review:
- Best practices for all business types
- Best practices for online sales (non-shopping)
- Best practices for lead generation
- Best practices for store goals
Campaign set up
- Campaign duration: Run campaigns for at least 6 weeks to allow Google AI time to ramp up and curate sufficient data to compare performance.
- Audience signal: Performance Max is powered by Google AI. Use relevant audience lists as signals to speed up Google AI ramp-up and enhance your campaign’s results. Use remarketing lists, custom intent, Customer Match, and similar segments as signals.
Listing group overlap
- We recommend that each asset group target different products (for example, Products A-L in Asset Group 1 and Products M-Z in Asset Group 2).
