Review this article to learn about the latest features and enhancements for Authorized Buyers.
Policy
Updates to Gambling and Games Policy (June 2024)
On July 8, 2024, Google will update its Gambling and Games policy to remove Italy from the list of permitted countries for Social Casino Games. Consequently, advertising of Social Casino Games in Italy will be prohibited effective July 8, 2024.
Coming soon
Improvements to TagID Population in App Requests for Open Bidding and SDK Bidding
Open Bidding and SDK Bidding buyers will soon see improvements to identifiers populated via tagID in OpenRTB requests for app traffic. The presence of tag ID helps bidders better identify publisher inventory slots and this launch will now close the gap in support for consistent inventory identifiers in app requests to bidders on OpenRTB.