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Manage recommendations that appear in Watch Now in the Apple TV app
In Watch Now, you can get recommendations customized just for you, both of you, or all of you, depending upon the number of users you’ve added to Apple TV. For All of You recommendations take into account each user’s individual taste and viewing history to find something that works for everyone.
Movies and shows shared from the Messages app on an iPhone, iPad, or Mac also appear in Watch Now. You can watch Shared with You items on Apple TV, then respond to senders using the Messages app on an iPhone, iPad, or Mac.