Compare the Top Real Estate Website Builders in 2024
Real estate website builders are software tools that enable real estate agents and real estate agencies to easily create attractive real estate websites. Real estate website builders offer powerful features for real estate agents including lead management, lead generation, lead capture, MLS integration, embedded listings, advertising options, and more. Real estate website builders are designed specifically for creating attractive and functional real estate websites so that agents, brokers, and agencies can display listings, contact info, lead forms, and communicate with potential buyers in a convenient and compliant way. Some real estate website builders also include an integrated CRM. Here's a list of the best real estate website builders:
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Appy Pie
Appy Pie
Appy Pie is an intuitive mobile app development solution that enables users to create an apple in three easy steps, without coding. This do it yourself (DIY) application builder allows users to develop stunning iPhones and Android apps using easy to integrate plugins and powerful features such as hyper local integration, push notifications, CRM integration, real estate IDX, virtual and augmented reality, app analytics, and more. -
2
Wix
Wix
Create a stylish and professional eCommerce website for free and without the hassle with Wix! Combining beauty and advanced technology, Wix offers different ways to build your website seamlessly. Wix ADI allows you to build a unique site with professional images, text, and more. Wix Editor gives you the freedom to design your own site with easy drag & drop and advanced functionality. Wix Code helps you create a state-of-the-art website and web app. Whether you're creating a website for the first time or you're a professional web designer, Wix got you covered. Wix is designed for performance so your site loads faster. Get the SEO capabilities you need to optimize your site for search visibility. Multi-cloud hosting ensures 99.9% uptime, even during traffic spikes. Sell online and manage your business with powerful eCommerce solutions. Create a free blog, grow a loyal audience and monetize your content. -
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Squarespace
Squarespace
Everything you need to grow online. Simple tools for your big ideas.Start your free website trial today, no credit card required. Choose your website template. Select from any of our industry-leading website templates, designer fonts, and color palettes to best fit your personal style and professional needs. Add the tools you need. Explore which tools you want to add—whether it’s setting up an online store, booking services, or adding your favorite third-party extensions. Reach your audience. Stand out in every inbox and social feed. On-brand email campaigns and social tools make it easy to grow your audience across multiple channels. Create an ecommerce store, or integrate Squarespace Member Areas with your site to create gated, members-only content, deepen your connection with your site visitors, and grow your online presence. Start with award-winning templates, then customize to fit your style and professional needs.Starting Price: $16 per month -
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Weebly
Weebly
Build a professional website that grows with your business. Get access to customizable webpage designs and useful tools to build your website and grow your ideal business. Easily build a free website to help you get discovered and grow your customer base in style. Start today with our powerful free website builder. Get step-by-step guidance on how to build and launch a website with expert starter guides and planning tools. Get discovered with a professional website. Easily customize with our free website builder. All-in-one powerful eCommerce tools to simplify order management, shipping, and payments. Find new customers with integrated marketing tools, from Facebook ads to automated email campaigns. Weebly is now a part of the Square product suite. This means never missing a sale and letting your customers pay how they want to. Whether it's at a pop-up shop or your own online store, Square takes care of your payments for you, so you can focus on your business.Starting Price: $8.00/month/user -
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Duda
Duda
Quickly Build Beautiful, Conversion-Driving Websites. Quickly pull a client’s existing content into the Duda platform with our patented import algorithm and build beautiful sites in seconds with our industry-original pre-designed site Sections. Duda provides you with all of the features you need to create modern, conversion-driving websites for your clients. Whether you build sites yourself or let clients create and manage their own, Duda’s industry-leading features will exceed expectations. Create Amazon-style personalized actions on your clients’ websites. Simply select a trigger, such as time of day, to cater a website’s content directly to the individual needs of each visitor. To make sure your clients’ sites are always right at the top of Google search results, Duda’s website builder gives you full control of your SEO, but applies many settings automatically and seamlessly in the background.Starting Price: $14 per month -
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Top Producer CRM
Top Producer Systems
The new Top Producer CRM gives today's agents the tools they need to maintain relationships at every stage of the client life cycle. A real estate CRM needs more than just contact management, Top Producer includes features like MLS data, email, websites, text, intelligent insights, and automated marketing to keep you top of mind. Aside from dozens of integrations helping you maximize your day, Top Producer offers a library of expertly written conversion campaigns, transaction workflows, situational templates and more. Stay close to contacts with an impressive 360 view while the CRM uses social media insights to update your contact profiles with the latest photos, interests, jobs and locations. Keep viewings organized MLS Property Insights that track each client’s listings shown, viewed, interested in, or inquired on. Simplify your process with dynamic workflows - action plans for new leads to closed transaction that update as tasks complete, minds change or dates.Starting Price: $109/month/user -
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GoDaddy Website Builder
GoDaddy
Whether you’re building a website to show off your portfolio or setting up a store to sell anything from cookies to digital recipes to baking classes, you can do it all with websites marketing. This powerful, all-in-one builder with integrated marketing is designed to help you grow. Click to easily edit or add entire sections — like a photo gallery, menu, or price list — in seconds, from any device. Design beautifully branded content for social media, email marketing and beyond using over by GoDaddy. Set up your online shop for free using professional ecommerce templates, then upgrade to a paid plan to start selling. Manage everything – reviews, orders, social – from one dashboard, on any device. Simpler updates mean you’re not worried about keeping your site safe and secure. Built-in tools for SEO, social media and email marketing make it easy to grow and engage your audience. -
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SITE123
SITE123
SITE123 is the most intuitive and easy to use website builder on the market. We handle everything from website structures to design to make sure you focus only on your content. SITE123's editor is much more efficient than traditional drag and drop website builders. Create a free website with our content management system and establish your online presence. Share your website on social media and build a website today! Create your business website in 3 easy steps. Select your website type and upload your own content. Then publish your site to get your business online in less than an hour. Set your SEO to improve your results on search engines and drive traffic to your business website! All websites are fully responsive and fit on any mobile device. Get your online store up and running in no time! Upload your products, configure settings and start selling right away. Broadcast your products to sell and make money online with your professional website today!Starting Price: $6 per month -
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iHomefinder
iHomefinder
IDX website, CRM, and marketing solutions that grow your real estate business. Save time. Work smarter. Grow faster. What you can do with iHomefinder Agents Find out why thousands of agents turn to iHomefinder for IDX websites and marketing tools that help them through all stages of real estate business growth. Teams & Brokerages. More than an IDX website: Learn how iHomefinder can help grow your business with marketing, management, and accountability solutions for teams and brokerages of all sizes. Web Developers. Work with iHomefinder to get the partnership, technology, and support you need to build your real estate website business. Let’s grow together! MLS & Board MLS® Systems in Canada. Offer more to your members while expanding your public profile by adding iHomefinder’s top-of-the-line IDX search & agent directory to your site. Everything you need to succeed in one IDX website solution. Property SearchLead. CaptureLead. NurturingMarket Reports. Real Estate CRMStarting Price: $129.95 per month -
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Jimdo
Jimdo
Impress your customers with a beautiful website. Get designs tailored for your industry and all the features you need. No coding required. You don’t need a web designer to sell your products online. Just upload a product photo, add your info, and your modern, professional online store is ready. Need a professional logo for your company—fast and on a budget? With our Logo Creator, you can easily create your logo in a few seconds. Jimdo empowers small businesses with an online presence. With Jimdo your professional website is ready in just a few minutes. Follow these simple steps to set up your business website in no time. Beautiful websites designed with Jimdo. People often assume that creating a business website is a lot of work. But Jimdo Dolphin walks you through each easy step until you meet your goal.Starting Price: $9 per month -
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Nicepage
Nicepage
Simple drag-and-drop website builder software to implement any ideas. Select from a huge variety of designer-made templates. Customize anything on your website with simple dragging. Visually add, edit, move, and modify with no coding! Build websites that look great on all modern devices. Nicepage allows creating almost any modern web design. After a thorough analysis of thousands of the trendiest web designs on Pinterest, Behance, and Dribbble, we have created the new tool, Nicepage, to cover mainly the latest web design trends. The traditional approach in website building does not allow matching those modern Web Design trends.Starting Price: $59 one-time payment -
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HOA Express
HOA Express
A delightful way to build your community's website for HOA. You’re in good company. Thousands of communities across the globe trust us to power their HOA, condo, and neighborhood websites. There are many reasons. We provide the easiest interface, an amazing customer success team, at the best price. We also constantly improve our HOA website builder, lead the industry in security, and listen intently to the HOAs who use our service. Residents register for accounts, which must be approved before becoming active. Restrict private information on your website however needed. Send beautifully formatted emails, instant text messages, or even mailed letters, right from your website—to everyone, or just specific people. Our designs have been professionally crafted for homeowners association websites, without clutter or confusing menus. Our setup wizard will guide you through the initial setup of your HOA website. It's incredibly easy to begin!Starting Price: $30 per month -
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RealGrowth
RealGrowth
The software is designed to match the burgeoning requirements of the agents in today's competitive market. With a single click all the details of potential deals, stages, listing, and more can be captured. Analyze from where leads come, stay connected with the customer in real time. Get access to all the information you need to close every sale. RealGrowth adds extra hours to your life. Easy to manage your contacts, listing, leads and daily activities. Keep all the communication handy to access them quickly whenever you need it. Two-way email integration allows send as well receive emails directly into CRM. Easy to email shortlisted listing to the client as PDF or Image. Send bulk email or SMS right from CRM and get open, click, bounce & other notifications. Share your property listing on social platforms such as Facebook, LinkedIn, Twitter as well as WhatsApp. Configure auto response emails to keep the the client engaged.Starting Price: $29.00/month/user -
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uKit
uKit
We analyzed dozens of industries to help you quickly find a nice and fitting look for your business. Just add and move elements however you want and instantly see the changes in the visual editor. Creating an impressive website is easy and fun! Configure the form to receive only important details on the order. Connect an easy-to-remember domain to your site, making it easier for customers to memorize your address and come back later. Take advantage of our tools for attracting clients and promoting your website in search results. Grow your business through online chats, callbacks, newsletters, social media, and statistics. Our built-in wizard will tell you if your website is ready for promotion, while the integrated SEO settings will help you go in the right direction.Starting Price: $4.50 per month -
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PureAgent CRM
Onjax
The PureAgent Real Estate Platform, is an all inclusive system built on superior SEO, mobile friendly, content managed software (CMS) real estate websites, packed together with our premium map-based IDX property search, which is optimized for driving traffic & generating leads. Our solution is paired with our very own, powerful PureAgent CRM geared for customer communication & follow-up, lead tracking, automations, analytics, reporting, blogging and social media engagement. While the benefits of our solution speaks for itself, we enhance our offering with unsurpassed US-based, experienced customer service to provide our clients with the absolute best solution and service!Starting Price: $199.00 -
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Communitrak
Communitrak
Homeowner associations across the U.S. trust Communitrak to provide an intuitive, self-service platform that gives residents control of their community. Attract prospective residents while supporting existing residents with a professionally designed website customized for your community. Our amenity reservation manager allows residents to reserve the pool, a tee time, a court, or a table with deposits & fees collected automatically. And now automatically enforce amenity occupancy limits to support physical distancing. Residents can share and interact with one another in a secure space using the Bulletin Board. Modules can be enabled or disabled based on the needs of your community. Select the plan that best fits your community's needs today. You can always upgrade or downgrade in the future. Includes easy-to-use website builder and custom domain name.Starting Price: $40.00/month -
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Propertybase
Propertybase
Ideal for agents, teams and brokerages looking to increase their productivity. Discover how Propertybase helps you turn leads into life-long clients. Propertybase and Lone Wolf offer the industry’s most comprehensive suite of tools including CRM, Back Office, Lead Generation, Marketing & More making every step from search to sale an intelligent and seamless experience. See how we pair IDX websites, CRM, and back-office tools that help real estate professionals meet the demands of today’s challenges. Technology will never replace the value of real estate agents. Propertybase provides the tools you need to automate time-consuming tasks, reach more consumers, and drive your business forward. Propertybase Salesforce Edition helps real estate businesses in 60 countries grow with market-leading technology. Designed to drive collaboration and performance, Propertybase GO is the ideal software to grow your brand.Starting Price: $79 per month -
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PropertyWebBuilder
PropertyWebBuilder
Our websites follow all the rules to ensure they rank highly in search results. And you can set all the relevant meta-tags in our intuitive admin panel. Vistors to your website are great but they become much more valuable when they make contact with you. We encourage visitors to make contact through smart call-to-action forms. You are notified immediately a form is filled out and you will be able to see exactly what properties they are interested in. Even as you engage directly with your leads by phone and email your website carries on playing an important role. The alerts functionality allows them to keep up to date with any changes automatically. And you can show them curated picks via a url unique to them.Starting Price: €49 per month -
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Placester
Placester
The Placester platform enables real estate agents, brokers, and brands to grow their businesses online and via mobile through seamless MLS integration, natural language search, and eye-catching visuals. In addition, Placester offers a wide range of apps and add-ons for high-impact email marketing, digital advertising campaigns, lead management and streamlining of everyday tasks.Starting Price: $99.00 per month -
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Yardpost
Yardpost
Real estate brokers, agents, teams, and property managers; you have specialized requirements to run your business: A standout web presence, a simple CRM, easy to use marketing tools, and a powerful listing management platform with IDX and marketplace syndication all built in and all in one place. Meet Yardpost. No design, development or maintenance fees, just straightforward subscription pricing that makes sense, includes everything and grows with you. Choose from a selection of real estate-specific designs that get you up and running in a matter of minutes, hosted by us and using your own domain and brand. Update information in real time and add landing pages, page modules and forms on the fly that are specifically tailored to real estate. Stand out as a real estate pro, team, office or building that is heads-above your competition with a beautiful customer-facing website that is is always up-to-date and grows with you.Starting Price: $10 per month -
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AgentFire
AgentFire
The plan that will help bring you digital success. Start small with an amazing feature-packed real estate website, and scale up at your own speed with powerful addons and pre-selected experts for CRM, PPC Marketing and more. Stand above the rest with a hyperlocal website. Your website needs to leave buyers and sellers convinced that YOU are the best agent to guide them through their real estate journey. This is why every Spark Site is designed with colors and imagery that connect directly with your target demographic. Showcase what puts you above other teams. Leverage your reviews and active social media to build trust and start relationships. With Area Guides, your site will automatically provide visitors the local knowledge and market insights they need to make more informed real estate decisions. Whether it is recent sales trends, demographic data, or top rated schools and business, you will position yourself as the go to local expert and will become the obvious choice.Starting Price: $129 per month -
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Linkcard
Linkcard
Create impactful “mobile pages” in minutes. Browse tons of professional templates and edit them right away. Create a page for every need, for any need! Social media, product or service portfolio, real estate; unleash your imagination, Linkcard has you covered. Enjoy a fun creative process and endless possibilities. See your page come alive exactly how you had pictured it, so easily. Create, measure, learn and make the changes that enhance your digital communication like never before. With Linkcard even the sky isn‘t the limit. Use them in your Bios or share them on your social media. Watch your designs go viral in a blink of an eye. Your Linkcards are safe on our cloud. Boost your communication by creating as many multipurpose mobile pages as you need. Connect your domain to keep the top of mind of your brand across all mobile pages created with Linkcard. While you relax, your mobile pages work for you. Every connection captures leads downloadable from your dashboard.Starting Price: $3.99 per month -
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RealEstateCreate
RealEstateCreate
A powerful IDX website solution builder for Agents, Teams and Brokerages providing innovative tools to build next generation Real Estate websites. Next generation automation tools for social media management. REC is faster, and has a more intelligent IDX search technology than its predecessor ClarenProject. The platform offers a hands-on full access code editor for advanced project development. RealEstateCreate also includes REC-CRM, an intelligent Customer Relationship Management system for real estate agents, brokerages and even the most demanding teams. Improved lead conversion dynamics using REC instant notifications. Anticipate clients and market behavior with REC-Analytics.Starting Price: $65/month -
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ProAgentWebsites
ProAgentWebsites
We provide both Automated Voice Response and Mobile SMS Text Response so you can choose the technology you prefer to provide automated listing information to perspective clients. You'll be notified immediately any time a call or text inquiry is made on your listing. The lead will be sent to your mobile site to see pictures and to get additional information. All of our designs include a unique tool for capturing seller leads. By asking "How much is your home worth?" site visitors who are contemplating selling their homes are excited to receive an estimate of their home's value. We even notify the new leads via email when a new listing comes up in their neighborhood. Users can use the home value tool to receive an estimate of their home's value. After they have entered their address and personal information they will be added as a lead to your CRM. The lead will even be notified when new listings come up in their neighborhood.Starting Price: $79.95 per month -
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The Real Estate Platform (REP)
Phoenix Software
Improve lead generation with a powerful region website displaying all of your listings, offices and agents. Equip all levels of your organization with tools to manage transactions, improve productivity, support accountability, encourage cooperation and facilitate growth. Streamline operations with the ability to control listing publication, manage teams, track agent activity and productivity, monitor lead response times, create marketing for recruitment, and easily transfer agents, agendas, contacts and listings. Grow agent business with powerful lead, contact and listing management tools, like the agent productivity dashboard, on-demand and drip marketing campaigns, automated buyer follow-up, synchronized agendas, a mobile app, and agent cooperation manager. -
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Carrot
Carrot
The #1 Inbound Online Lead Generation System For Serious Real Estate Professionals. Going with a “cheap” website could cost you thousands. Stand out from your competition with Carrot, also known as InvestorCarrot. It’s a mix between our industry leading inbound marketing tools that help you rank better more easily (on the web and on mobile devices), our hands-on expert coaching and support, and our training programs exclusive to active agent and investor Carrot members. Bottom line, you’ll have the tools and our team’s support to get the job done. Attract off-market highly motivated house / note / and land sellers with the most effective real estate investor websites in the industry. Sell your properties faster with our simple Property Listing Engine and build a more powerful cash property buyer list. Fill your rent to own / lease purchase houses faster with our Rent To Own Tenant Buyer websites. Our websites help give you a proven effective framework to build credibility online.Starting Price: $49 per month -
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LeadPropeller
Freedom Driven
Real Estate Investor Websites. Experience better leads with a high converting real estate investor website. What you get with your SEO-optimized, Mobile-Friendly Real Estate Investor Website. Free website domain with Whois protection (you own it). Free unlimited custom email addresses. Lightning fast web hosting. Several beautiful, high-converting templates to choose from. High-converting, SEO-optimized default website content included. Streamlined process so you can have your site live in minutes. Click and change website editor so you can make edits yourself. Customize the form questions with our form editor. Text notifications when seller submits form. Customized text autoresponder. Customized email autoresponder. Create area landing pages within seconds. Simple backend CRM to manage leads. Webhooks to save leads to Podio and other CRMs. One-click WordPress blog install. LeadPropeller SEO plugin for your blog. Top-notch training. Fast and knowledgeable phone support.Starting Price: $49 per month -
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Agent Image
Agent Image
Agent Image creates the best real estate websites for REALTORS®, agents and brokers. We have launched over 20,000 sites for top producing companies in the country and we’re proud of our long list of loyal clients. Whether you’re looking for an affordable agent website built on WordPress or looking for a custom design for your brokerage office, we’ve got you covered. Put our 20 years of experience to the test! Our team of designers work diligently to provide you with high-quality designs that are custom-tailored to your needs. The beauty of our customized websites is that you can achieve a superior professional look through our design capabilities. Notice the value and transformation that Agent Image can offer in comparison to other mass-produced template website companies. -
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Sierra Interactive
Sierra Interactive
Sierra Interactive has partnered with some of the sharpest minds and thought leaders in the real estate industry to help you grow your business through their guidance and with the Sierra platform. Invest in a platform that was purpose built to help you rank organically. With nearly 60% of website traffic through mobile, creating a great experience is a top priority of ours. Create featured quick searches for high interest properties such as new listings, open houses, waterfront, and much more. You have control to structure your site as your market requires. You have full control over your site navigation and hierarchy. Quickly build custom landing pages to help convert campaign traffic into new opportunities for your business. Build a site that is rich with local content about every community in your market, there is no limit to how many pages you can build.Starting Price: $299.95 per month -
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MoxiWebsites
MoxiWorks
Powering more than 22,000 real estate websites. People begin their home search online, looking at properties and finding a real estate brokerage and agent to partner with. It’s essential that you, as well as every single one of your agents, has a strong online presence that communicates your value proposition helps you generate leads and gain brand awareness in your market. MoxiWebsites is an easy-to-use website builder for brokerage, office, team, and agent websites that makes putting your brand’s best foot forward a simple task. It enables you to easily build a professional-looking website to help you get found, sell homes, and grow your brand. -
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InstaPage HOA Websites
The Lazarus Group Internet Services
For over 20 years communities across America have been using InstaPage® to provide attractive and highly functional homeowners association website services for their residents. Serving thousands of neighborhoods nationwide and overseas, InstaPage® is one of the community management industry's leading providers of homeowners association website solutions - and the lowest priced and easiest to manage of the industry's proven leaders. Our products are tested and warrantied on all current browsers and platforms, including popular tablets and smartphones. They are also integrated with online payment processing by Paylease, the popular VMS property management software, and social media juggernauts such as Facebook and Twitter. -
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Real Geeks
Real Geeks
CRM Automation Saves Time & Money. Leads captured on Real Geeks websites and 3rd-party sources are sent automatically to the CRM, a full-featured platform, to track and nurture leads through the sales cycle. As leads enter the system, agents are automatically notified by email and SMS notification to immediately follow up. Filter leads on any field including user behavior, properties viewed & favorites, geographic area, price range and time on site. Helps agents intelligently target and follow up with prospects. Agents can monitor real-time activity. Active leads are a great target to contact since they are currently engaging in the site. Automatically find leads' social presence on the web to help agents engage. Notify and trigger agents to follow up on high-engaging leads. Automatically assign leads based on source and geographic location. All conversations are automatically synced with agents email and integrated into CRM. -
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iNCOM
iNCOM
Capture leads with highly optimized IDX websites and targeted landing pages. Fill your sales pipeline with motivated buyer & seller internet real estate leads. Select from a wide variety of designs that can be changed at any time with a single click. Nurture your leads with our real estate CRM and automated drip campaigns. Build an optimized online presence with an effortless real estate website. Your iNCOM website is packed with a powerful IDX map search, built-in landing pages and much more. Manage your contacts into convenient groups for sending email campaigns. Build automation, assign leads, send drip campaigns, newsletters, and postcards. We create lead generation ad campaigns and deliver the leads directly to your CRM with instant lead notification alerts. This way you can focus on what’s important, closing deals. -
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Ylopo
Ylopo
Ylopo is a next-generation complete digital marketing solution designed to help you make more money, save time, be seen everywhere all the time, and grow your team. Ylopo uses unique Dynamic Ads technology to upload millions of home listings directly into Facebook and Instagram effectively showing the right homes to the right people at the right times resulting in the highest quality homebuyer and homeseller leads. Ylopo’s exclusive PPC technology instantly generates millions of the highest performing keywords for each client and targets only the most relevant home buyers & sellers in real time. Ylopo’s dynamic remarketing technology targets your old leads on social media platforms to serve fresh listings relevant to the ones they are most interested in everyday and turns 25% of your old leads into new opportunities. -
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Real Estate Webmasters
Real Estate Webmasters
Our next-generation real estate web platform. A new pinnacle of refinement and performance, Renaissance will elevate your online presence, and captivate your clientele. Our powerful Customer Relationship Management system makes your job easier than ever. Accelerate your business with advanced lead generating tools and systems. Set yourself apart from your competition with our technology. For Realtors, especially if running as a team or as a broker, branding is key. Our new brand development agency will help you drive more leads and win more contracts. -
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Luxury Presence
Luxury Presence
Designed to grow your business, our websites provide much more than just a stunning digital presence. They delight, engage, and convert your visitors and come with legendary customer support. Every website we create is designed to shape your brand and delight your clients. Our team of award-winning designers craft unique, clean, and powerful websites that help tell your story. The world has gone mobile. Our websites are fully responsive and crafted to perform just as well on your mobile device as they do on your desktop. Designed to provide your clients with a real alternative to the search portals, our IDX home search tools are built from scratch to be fast, beautiful, and high-converting. From beach cottages to the Playboy Mansion, we’ve helped launch unique and distinguished homes in markets around the world. Our design team will help launch your property to the public beautifully and on your timeline. -
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BoomTown
BoomTown
Expert lead generation, IDX websites, intelligent CRM, lead management services and more, come in flexible packages that scale with your success. See why BoomTown is the #1 user-rated real estate CRM year after year! Expert lead generation, IDX websites, intelligent CRM, lead management services and more, come in flexible packages that scale with your success. You know where you want to go. We know how to get you there. A true extension of your team, we respond to prospects 24/7 in as little as 90 seconds, nurture them for up to one year, so agents get transaction-ready leads. Rest assured that prospects get the attention they need, agents focus on active buyers and sellers, and conversions accelerate. The best-of-the-best do things differently, and that’s why they choose BoomTown over any other CRM to make success easy. The only real estate solution that helps you generate, qualify, manage, and convert leads with ease.
Guide to Real Estate Website Builders
Real estate website builders are a type of website-building software designed specifically for real estate agents and brokers. They enable users to create professional-looking websites with minimal technical setup. With a real estate website builder, users can add an array of features such as property listings, images, floor plans, neighborhood maps, and more.
When selecting a real estate website builder, there are several criteria to consider: ease of use, customization options, search engine optimization (SEO) tools and reporting features. It's important to look for a platform that offers templates that can be easily customized with your company’s branding colors, logo and other elements.
More advanced platforms may offer additional features like integrated marketing tools such as email campaigns and lead generation forms. These can significantly improve a user’s online presence by helping them reach potential buyers or sellers via targeted digital marketing campaigns. Additionally, the ability to track leads and gain insights into what visitors are looking for on your site are key components of successful online real estate marketing initiatives.
Finally, it’s important to make sure the real estate website builder you choose is SEO-friendly so that your site will appear higher on search engine results pages (SERPs). Good SEO involves optimizing page titles and tags as well as adding strategic alt tags to images in order to increase visibility across multiple search engines such as Google or Bing. Advanced analytics capabilities also help track visitor behavior so you can refine content over time in order to generate more leads from prospective buyers or sellers visiting your site.
Features Provided by Real Estate Website Builders
Real estate website builders provide a variety of features to help users create and manage their own website:
- Professional Design & Layout: Most real estate website builder platforms offer pre-built templates that are designed by professionals. These templates allow users to create a professional-looking site without having any prior knowledge or experience with web design. Additionally, users can customize the look of their websites to personalize it for their own needs.
- Easy Site Editor: Many real estate website builders come with an easy-to-use site editor, allowing users to make changes and updates to their sites quickly and easily. This makes creating new pages, updating content, and managing other aspects of the site much easier than if done from scratch.
- Robust Search Engine Optimization Features: Real estate website builders typically include built-in SEO tools and features that help optimize sites for search engines such as Google, Yahoo!, and Bing. This ensures that your site will have a better chance of appearing at the top of search engine result pages when potential customers are looking for local businesses in the area.
- Lead Capture Tools: Real estate website builders often include lead capture tools that allow users to collect information about visitors who visit their sites. This data can then be used to generate leads or nurture existing relationships with prospects.
- Interactive Maps & Directions: Most real estate website builder platforms include interactive maps and directions so visitors can easily find your business or property listings in person as well as online. These maps also make it easy for prospects to get directions from their current location straight to your properties or office.
- Mobile Responsive Design: The majority of modern real estate website builders now feature mobile responsive design, which means the layout automatically adjusts according to the size of device being used (e.g., desktop computer, tablet, smartphone). This allows potential customers to view your site on any device without having any issues with layout or functionality.
What Types of Real Estate Website Builders Are There?
- DIY Website Builders: These types of website builders are typically dragged and drop, which make it easy for people who don’t understand web development to create beautiful websites. They also provide a variety of templates specifically designed for real estate professionals.
- CMS Platforms: Content management systems (CMS) platforms are used to create and maintain websites that require more complex functions than those available with DIY website builders. Many popular open source CMS platforms, such as WordPress, can be used to customize real estate websites.
- Specialized Real Estate Platforms: These platforms offer features tailored especially for real estate agents. They include tools for creating listings, customizing listing pages, managing customer inquiries, and more. Some may even have built-in lead generation capabilities or custom marketing tools designed specifically for real estate agents.
- Custom Solutions: For businesses that need a highly customized website solution tailored to their specific needs, custom solutions may be the best option. Companies offering these services usually charge higher rates but offer flexibility in design and integration options as well as additional technical support from experienced developers.
Real Estate Website Builders Benefits
- Cost Efficient: Real estate website builders are cost efficient tools that enable you to create a custom website in a fraction of the time and cost it would take to develop a similar site from scratch. The amount of money and resources saved makes real estate website builders an ideal choice for businesses on a budget.
- Time Saving: Real estate website builders are designed to streamline the entire process of creating and managing a website, making it simple, fast, and efficient. With a few clicks of the mouse, you can create an impressive-looking site in minutes. This eliminates the need for extensive coding or design skills which makes it much easier for those with less experience.
- Easy to Use: Real estate website builders are user friendly with easy-to-follow templates that allow even novice web designers to build stunning websites quickly and effortlessly. You don't have to worry about complicated coding or other technical aspects because most of these services come with drag-and-drop features that make designing your site easy and convenient.
- Professional Looking Websites: With real estate website building services, you can create stunning sites that look professional without having any prior knowledge of web design or development. The prebuilt themes included with most services provide visually appealing designs with all the necessary features you need such as contact forms, picture galleries, maps, etc., so creating an impressive site is quick and simple.
- SEO Optimization: SEO optimization is key when it comes to attracting visitors to your site, but if done incorrectly it can be costly. Fortunately, many real estate website building services include SEO optimization tools that make sure your content is seen by search engines which helps increase traffic on your site organically.
Types of Users that Use Real Estate Website Builders
- Realtors: Professionals who work as agents for buyers, sellers, landlords and tenants of real estate.
- Property Managers: Professionals that manage rental properties like apartment buildings, condominiums and single-family homes.
- Investors: Those who purchase property with the aim of making a profit from appreciation or rental income.
- Homeowners: People who own their own primary residence or vacation home and are looking to list it on a website to showcase it to potential buyers or renters.
- Buyers: Individuals seeking to buy a house or other form of real estate.
- Sellers: People who are looking to put their property up for sale online in order to reach more potential buyers.
- Renters/Leasers: Individuals who are looking for a place to rent or lease on the open market, such as an apartment, condo, or house.
- Landlords: Owners and operators of rental properties, like those mentioned above, who are constantly in search of new tenants for their properties.
- Agents/Brokers: Those responsible for helping people buy and sell real estate through various services such as finding suitable listings, negotiating deals and completing paperwork.
How Much Do Real Estate Website Builders Cost?
The cost of real estate website builders varies greatly depending on the features and services you choose. Generally, a basic website builder package starts around $50 per month, which includes hosting, domain registration, and support. For more advanced packages with more features like eCommerce and IDX integration, you can expect to pay $100 or more per month. If you want to build your own site from scratch using a content management system (CMS) such as WordPress, the cost will depend on whether you use a premium theme or develop your own custom design. A professionally-designed custom theme could easily cost thousands of dollars in addition to any development time needed to set up the site. Setting up an account with an integrated MLS listing service such as ListHub will also require a subscription fee ranging from several hundred to several thousand dollars per year depending upon the number of listings you are displaying on your site.
What Software Do Real Estate Website Builders Integrate With?
Real estate website builders can integrate with a wide variety of software types. Many financial or accounting software programs integrate with real estate website builders to automatize record-keeping and billing processes regarding rental payments and other financial transactions related to the property. A real estate marketing automation platform can also be integrated in to the website builder, which helps agents personalize customer outreach, track leads, and monitor campaign performance. Additionally, many of these website builders feature integration for popular customer relationship management (CRM) platforms in order to enhance the customer service experience and more effectively communicate with customers. Finally, analytics software can be integrated into the website builder so agents can better understand their customer's journey throughout the site and create appropriate content based on user activities that will help drive more traffic to the page. Integrating these different types of software into a real estate website builder helps agents provide an efficient online experience for their clients while improving overall business operations.
Real Estate Website Builders Trends
- The use of real estate website builders is increasing in popularity as they provide a cost-effective and efficient way to create engaging and professional websites quickly.
- Many website builders offer powerful features such as high-quality property listings, SEO optimization, IDX integration, neighborhood information, and more.
- Realtors are taking advantage of modern technology to build their own custom websites tailored specifically to their needs.
- Website builders are becoming increasingly user-friendly and intuitive, allowing anyone to create a fully functional real estate website in a short amount of time.
- Website builders are now offering advanced customization options so that the look and feel of the site can be completely tailored to the individual's needs.
- Website builders have also become more affordable with many offering free plans or low monthly fees.
- Social media integration is becoming an increasingly popular feature as it allows realtors to connect with potential customers on popular platforms like Facebook, Twitter, and Instagram.
- Mobile optimization is also essential for real estate websites as it allows people to access the site from any device without sacrificing performance or usability.
How to Pick the Right Real Estate Website Builders
Make use of the comparison tools above to organize and sort all of the real estate website builders products available.
When selecting a real estate website builder, there are several factors to consider.
First, determine what features your website needs and look for a builder that offers those features. Some builders offer more advanced features such as automated listing systems, integrated lead capture forms, and other customizations to make your website unique. Make sure the builder you choose provides the features that best suit your business needs.
Next, establish what budget you have for building a website and research the costs associated with each builder. Compare pricing models to find the one that best fits your budget while also providing all of the necessary features you need.
Finally, review user reviews and customer service feedback from existing customers who have used the builders in question. Doing this will help you better understand how reliable each platform is in terms of hosting speed and customer service response times if any technical issues arise during website construction or maintenance.