Audience
Companies seeking a solution to predict future performance across all channels
About Keen
Keen is defining the future of marketing mix as the only system to deliver both historical measurement and predictive, prescriptive planning that continually optimize marketers’ spend choices across all channels, tied to financial impact. Begin making data-driven decisions quickly and add new data as you go. Keen’s marketing elasticity engine estimates help you consider all channels, even those you’ve not tried before. Then run scenarios to build a plan that balances your financial goals and risks. When you think about marketing metrics you probably think of marketing mix, multi-touch attribution and other ways to measure past performance. But how will you decide your next best opportunity, especially if it’s in a channel you’re not using? Or when uncertainty is high, like say, in a pandemic? Keen’s SaaS platform helps you accurately predict future performance across all channels so you can make smarter decisions about how to drive growth.
Popular Alternatives
JustControl.it
JustControl.it is a marketing-focused platform enabling businesses to gain full control over their ad spending, evaluate campaign performance across a wide range of channels, and get up-to-date reports on virtually every performance metric. Automate data collection and processing for your campaigns via cross-channel analytics solution.
Learn more
Singular
Singular empowers marketers to futureproof their growth with next-gen attribution and analytics. We provide a holistic solution that combines mobile attribution with industry-leading cost aggregation, flexible ROI analytics, and automatic loading directly into your BI tools.
With Singular you are able to
- Measure and report on all the channels you work with
- Analyze ROI by combining attribution with leading cost aggregation
- Track and analyze across the entire user lifecycle
- Block more fraud with best-in-class fraud prevention
- Monitor a single managed pipeline with a plug-and-play solution to extract, transform and load analysis-ready marketing data into your chosen data warehouse
Top marketers from LinkedIn, Rovio, Microsoft, Lyft, Twitter, EA, and more, rely on Singular for a complete view of their marketing performance.
Learn more
LeadsRx Attribution
We arm courageous marketers with the insights, technology, and confidence they need to deepen customer relationships and spark marketing performance. LeadsRx SaaS-based marketing attribution software collects touchpoints across all channels, captures conversions throughout the entire funnel, provides impartial results, and is unrivaled by competitors.
Use LeadsRx to see which advertising programs perform the best and which are perhaps wasted ad-spend. By calculating the Return on Ad Spend (ROAS), LeadsRx provides immediate insights that guide marketers in optimizing their budgets across channels. The product also collects customer journey maps to show consumer behavior and the ways marketing programs influence buyer decisions.
Learn more
TiMi
With TIMi, companies can capitalize on their corporate data to develop new ideas and make critical business decisions faster and easier than ever before. The heart of TIMi’s Integrated Platform. TIMi’s ultimate real-time AUTO-ML engine. 3D VR segmentation and visualization. Unlimited self service business Intelligence. TIMi is several orders of magnitude faster than any other solution to do the 2 most important analytical tasks: the handling of datasets (data cleaning, feature engineering, creation of KPIs) and predictive modeling. TIMi is an “ethical solution”: no “lock-in” situation, just excellence. We guarantee you a work in all serenity and without unexpected extra costs. Thanks to an original & unique software infrastructure, TIMi is optimized to offer you the greatest flexibility for the exploration phase and the highest reliability during the production phase. TIMi is the ultimate “playground” that allows your analysts to test the craziest ideas!
Learn more
Pricing
Free Trial:
Free Trial available.
Integrations
Company Information
Keen Decision Systems
Founded: 2010
United States
keends.com
Videos and Screen Captures
You Might Also Like
Cloud data warehouse to power your data-driven innovation
BigQuery Studio provides a single, unified interface for all data practitioners of various coding skills to simplify analytics workflows from data ingestion and preparation to data exploration and visualization to ML model creation and use. It also allows you to use simple SQL to access Vertex AI foundational models directly inside BigQuery for text processing tasks, such as sentiment analysis, entity extraction, and many more without having to deal with specialized models.
Product Details
Platforms Supported
SaaS
Training
Documentation
Live Online
Webinars
In Person
Support
Phone Support
Online
Keen Frequently Asked Questions
Keen Product Features
Business Intelligence
Benchmarking
Budgeting & Forecasting
Dashboard
Data Analysis
Key Performance Indicators
Performance Metrics
Predictive Analytics
Strategic Planning
Trend / Problem Indicators
Visual Analytics
Ad Hoc Reports
Natural Language Generation (NLG)
Profitability Analysis
Business Performance Management
Ad Hoc Reports
Budgeting & Forecasting
Consolidation / Roll-Up
Key Performance Indicators
Predictive Analytics
Quantitative Analysis
Scorecarding
Strategic Planning
Ad hoc Analysis
Dashboard
Qualitative Analysis
Data Analysis
Data Visualization
Predictive Analytics
Regression Analysis
Statistical Modeling
Data Discovery
High Volume Processing
Sentiment Analysis
Text Analytics
Marketing Analytics
Campaign Management
Channel Attribution
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
A/B Testing
Customer Journey Mapping
Website Analytics
Marketing Attribution
Attribution Modeling
Cross-Channel Attribution
Multi-Touch Attribution
Predictive Analytics
ROI Tracking
Audience Segmentation
Conversion Tracking
Customer Journey Mapping
Marketing Planning
Budgeting & Forecasting
Collaboration
Goal Setting / Tracking
Media Planning
Predictive Analytics
Presentation Tools
Spend Management
Flowchart
Marketing Calendar
Project Tracking
Statistical Analysis
Forecasting
Multivariate Analysis
Regression Analysis
Statistical Simulation
Time Series
Analytics
Association Discovery
Compliance Tracking
File Management
File Storage
Statistical Process Control
Survival Analysis
Visualization