Privacy Policy

When you access and browse our website, we may collect certain personal information either automatically or voluntarily. We categorise collected data as follows:

• Cookie Data;
• Subscription Data;
• Contact Forms Data;
• Request a Demo Data;
• Case Study Data;
• Download a Whitepaper Data;
• Reviews Data;
• Data Subject Request Data.

We collect a variety of data using cookies and various other standard (typical for the industry) technology, including:

Cookies. Cookies are a technology that is based on small-size data files containing a string of alphanumeric characters that usually include a unique identifier and are placed on a user’s device or computer. Cookies are usually stored at the user's computer permanently (persistent cookies) or temporarily. We use cookies to maintain security , operate the website, show relevant advertisements, and optimize user experience.

Tags and Pixels. Tags and Pixels are blocks of code that we may use to track your browsing on the Internet: from resources to any particular websites or applications to track your browsing behavior. Sometimes web beacons are used for these purposes as well. They are usually transparent or invisible graphic images, no larger than 1x1 pixel, they are placed on a page or otherwise. It is often used in combination with cookies.

Cookie Data is categorized as follows:

• Essential;
• Advertising;
• Analytics;
• Entertainment;
• Functional;
• Social.

Essential

We use these cookies to ensure that our website operates correctly (for example, to allow you to adjust your screen size). These cookies are essential and cannot be disabled. For more information, please refer to our cookie declaration provided by the CMP solution, which is always accessible at the bottom left of the page.

Advertising

We, along with third-party partners, use these cookies or identifiers to collect and track information about your online activities. This data allows us to deliver more personalized and relevant advertisements, tailored to your interests and browsing behavior. These tracking mechanisms help ensure that the ads you see are more aligned with your preferences, enhancing your overall experience. Additionally, third parties may use this information to measure ad performance and to optimize the content and services they provide. For more information, please refer to our cookie declaration provided by the CMP solution , which is always accessible at the bottom left of the page.

Analytics

We, along with third-party partners, use these cookies or identifiers to analyze how visitors interact with our website. This information helps us gain insights into user behavior and website performance, allowing us to enhance and optimize the overall user experience, improve functionality, and tailor content to better meet the needs of our visitors. For more information, please refer to our cookie declaration provided by the CMP solution , which is always accessible at the bottom left of the page.

Entertainment

We, along with third-party partners, use these cookies to deliver and display digital content online and to analyze your engagement with that content. This helps us understand how users interact with videos, images, and other media, allowing us to optimize content delivery, improve user experience, and provide more relevant and engaging content based on your preferences and behavior. For more information, please refer to our cookie declaration provided by the CMP solution , which is always accessible at the bottom left of the page.

Functional

We, along with third-party partners, use these cookies to remember your choices and preferences during your visit to our website or when you return. These cookies enable us to provide a more personalized experience by retaining settings such as language, layout, and other customizations, ensuring a seamless and consistent experience each time you visit. For more information, please refer to our cookie declaration provided by the CMP solution , which is always accessible at the bottom left of the page.

Social

We, along with third-party social media networks, use these cookies to enable functional integration with your social media account and track user profiles across various websites. This allows for seamless sharing of content, interactions with social media features directly on our site, and the collection of data about your browsing behavior across different platforms, helping to deliver more personalized content and targeted advertising. For more information, please refer to our cookie declaration provided by the CMP solution , which is always accessible at the bottom left of the page.

Please note that you can adjust your cookie preferences by using the cookie banner or visiting the cookie settings page for each relevant domain (e.g. smartyads.com, ssp.smartyads.com). To manage cookies across all your browsers and devices, it is necessary to configure the settings individually on each browser and device used to access our websites. For more information please see Section Your Choices to Avoid Targeted Advertising below.

By entering your email address in the designated field on our website, you authorize us to send you emails containing news and updates about the website, as well as information about our services.

When you reach out to us through the website forms or the contact information provided on our website, you might furnish us with the following information:

When deciding on purchasing our services, you may request a demo to help you with your choice. For providing you a demo we may collect the following information:

When you choose to download a case study from SmartyAds, we will process certain personal data to facilitate access with the relevant case study. Specifically, we may collect and process the following personal data: full name, business email, company name, job title.

The legal basis for processing this personal data is your consent. We may store your data until you revoke your consent or exercise your right to deletion or rectification.

Please note: if you download a case study, SmartyAds may use your email address to send you marketing emails. If you prefer not to receive such emails, you may opt-out or simply choose not to download the case study.

When you choose to download a whitepaper from SmartyAds, we will process certain personal data to facilitate access to the requested information. Specifically, we may collect and process the following personal data: full name, business email, company name, and job title.

The legal basis for processing this personal data is your consent. We may store your data until you revoke your consent or exercise your right to deletion or rectification.

Please note: If you download a whitepaper, SmartyAds may use your email address to send you marketing emails. If you prefer not to receive such emails, you may opt out at any time.

When you submit a review for SmartyAds, we collect certain personal data to ensure authenticity and manage publication. Specifically, we may collect and process the following personal data: full name, email, company name, job title, and any additional information you choose to include in your review.

The legal basis for processing this personal data is your consent, given when submitting your review. We may store your data as long as the review remains publicly available or until you request its deletion or modification.

Please note: By submitting a review, you acknowledge that your information may be publicly visible. If you prefer not to share this information, please refrain from leaving a review or contact us to manage your privacy settings.

On our website we provide you with the functionality to exercise your rights within the cookie banner . To correctly address you with your inquiry we may ask to provide the following information:

Type of the right that you wish to exercise, first name, last name, email address, request details, supporting documents (as optional field).

We will process this information based on either our legitimate interest to assist you with your inquiry or your consent. Duration of processing constitutes 1 year, after that time Data Subject Request Data will be erased from our systems.

Please note that without this information we will not be able to assist you with your inquiry, contact you back or address you properly.

Your Rights and Applicability of the EU Laws

Our Data Protection Officer can be reached via e-mail: [email protected] (we have provided this information in Section I as well)

Data Subject Rights of The Residents of The European Economic Area

If you are a resident of the EEA, you have certain data protection rights. SmartyAds endeavours to take reasonable steps to allow you to correct, amend, delete, or limit the use of your personal information, thus to enforce all rights provided to you under the GDPR.

The GDPR gives certain rights to individuals in relation to their personal data. Accordingly, SmartyAds are happy to offer transparency and access controls to help users take advantage of those rights.

You (as a ‘data subject’) may send requests to us regarding your personal data via email to the following address: [email protected] or via our CMP solution that is always available in the bottom left.

At any time, you have the following rights:

After Brexit, the UK is no longer regulated domestically by the EU's General Data Protection Regulation (GDPR), which governs processing of personal data from individuals inside the EU. Instead, the UK now has its own version known as the UK-GDPR (United Kingdom General Data Protection Regulation). The new UK-GDPR took effect on January 31, 2020.

Under the UK-GDPR, individuals can exercise: the right to be informed; the right of access; the right to rectification; the right to erasure; the right to restrict processing; the right to data portability; the right to object to processing; the rights in relation to automated decision making and profiling and the right to lodge complaints. Please see the description of these rights above.

If you would like to exercise any of these rights (as a resident of the UK), please contact us at [email protected] or via our CMP solution that is always available in the bottom left.

SmartyAds strives to maintain compliance with the principles and requirements of data processing under the Lei Geral de Proteção de Dados Pessoais (LGPD), including, but not limited to, age-gating requirements.

We hereby inform You about the following rights you have under the LGPD:

• Confirmation: confirmation of the existence of processing;
• Access: access to the data;
• Rectification: correction of incomplete, inaccurate or outdated data; anonymization, blocking or elimination of unnecessary or excessive data or of data processed in noncompliance with the provisions of LGPD;
• Data portability: portability of the data to other service providers or suppliers of product, at the express request;
• Anonymization: anonymization, blocking or elimination of the personal data processed with the consent of the data subjects, except in the events set forth in article 16 of LGPD;
• Deletion: You have the right to have your personal data deleted if the processing of that data was based on consent;
• Information: You have the right to be informed about sub-processors and other third parties that access or process your personal data. You also have the right to be informed about Your consent choices and the consequences of refusing consent;
• Revocation: revocation of the consent, pursuant to the provisions of paragraph 5 of article 8 of LGPD;
• Bring complaint: lodging a complaint with the Data Protection Authority;
• Opposing the processing of personal data where there is non-compliance with the provisions of LGPD;
• Request review: You have the right to request the review of decisions made solely on the basis of automated processing of personal data which affect Your interests. This includes decisions used to define Your personal, professional, consumer and credit profile, or the aspects of Your personality.
• If You would like to exercise any of these rights, please contact us via: [email protected] or via our CMP solution that is always available in the bottom left.

SmartyAds endeavors to uphold conformity with the principles and stipulations of data processing as per the Personal Information Protection Law (PIPL). These principles encompass accuracy, accountability, security, purpose limitation, collection limitation, openness, transparency, lawfulness, and necessity, among others.

The following rights you have under the PIPL:

• You have the right to know, decide, refuse, and limit the handling of your personal information by others unless laws or regulations stipulate otherwise;
• You have the right to access and copy Your personal information in a timely manner, except when the laws and regulations require confidentiality;
• You have the right to correct or complete inaccurate personal information in a timely manner;
• You have the right to request Us to explain Our personal information handling rules;
• You have the right to deletion of Your personal information if (i) the agreed retention period has expired, or the handling purpose has been achieved; (ii) We as a personal information handler cease the provision of Our services; (iii) You rescind consent where the processing of personal information was based on Your consent; (iv) the information is handled in violation of laws, regulations or agreements;
• You have the right to request Us to transfer Your personal information to another personal information handler.
• If You would like to exercise any of these rights, please contact us via: [email protected] or via our CMP solution that is always available in the bottom left.

We do not sell or lease your personal data. Nonetheless, we might disclose your personal data if it's reasonably necessary to fulfil our commitments to you and/or for our legitimate interest in maintaining and improving the website. Specifically, your personal information may be shared with the following recipient categories:

• our affiliates, who may act as data controllers processing your personal data, including their names and contact details, can be accessed in the footer;
• our subcontractors and team members, such as the support team, or technical team;
• third-party solutions that provide us with data storage facilities that are physically located in the United States;
• government institutions that may request access to your personal data;
• Marketing and customer relationship management services, like HubSpot ( Privacy Policy available at https://legal.hubspot.com/privacy-policy ), Microsoft Clarity ( Privacy Policy available at https://privacy.microsoft.com/en-GB/privacystatement ) that attract visitors to our website, manage leads, and improve the overall customer experience.
• Please be aware that we and the mentioned recipients are located in regions that might not offer the same level of data protection as your home country. We will strive to safeguard your personal data during processing, storage, or transfer.

Standard Contractual Clauses:

• If we are governed by the General Data Protection Regulation (GDPR) and transfer personal data to a country with different data protection standards than your own, we will implement additional safeguards, such as Standard Contractual Clauses (SCC). These clauses are considered suitable data protection measures under the GDPR and aim to provide a comparable level of data protection by data recipients. This involves, for instance, robust encryption before transmission, stringent encryption key requirements, and encryption of data-at-rest.

Transfer Impact Assessment:

• Beyond the SCC, we conduct regular assessments of the recipient country’s laws and practices. This ensures that the security measures and protections implemented by that country and the data recipients are verified.
• Security Measures (Technical and Organizational Measures):
• We may use various measures such as data pseudonymization, encryption, anti-virus software, and strict access/transfer controls. This is not an exhaustive list but provides an overview of some of the technical and organizational measures we might employ.

Notice on OBA and opt-outs.

Please be aware that although we believe that targeted advertisement is beneficial for all parties involved, we do not circumvent any devices, and there are many ways and technologies to stop receiving targeted advertising that our clients may apply using our technology. Note that different platforms and devices use different identifiers and different technologies, and also that each browser and each device has its own applicable settings. Please be advised that should you delete your cookies the information of your withdrawal from a targeted advertisement may also be deleted. Same may be applicable to cookie-blocks. Please note that you will continue to receive advertising after you opt-out, but it may not be tailored to your interests. Please also note that our opt-out mechanism is browser or device specific. Therefore, if you use multiple browsers / devices you will need to perform the opt-out operation for each browser or device. Certain devices and device configurations may prevent our opt-out from operating correctly. Persons located in the European Economic Area have the right to object to our processing of their personal data and/or revoke their consent as described below. We do not respond to or honor “do not track” (a/k/a DNT) signals or similar mechanisms transmitted by web browsers, except as required by applicable law.

In-ad opt-out

You may opt-out of OBA advertisements within a mobile website by clicking on the enhanced notice included within that advertisement, and then selecting “opt-out” within the page to which you are redirected through the following link when advertisement materials and/or inventory are shown from SmartyAds. To "Opt-out" click this link .

In-app opt-out

If your consent to the targeted advertisement was granted through the application, please withdraw your consent directly from that application. In addition, your device setting likely allows you to generally withdraw or block personalized advertising: for instance, For Apple Devices: Go to Settings, Select Privacy, Select Advertising, and enable the “Limit Ad Tracking” setting. For Android Devices: Open the Google Settings App, Select Ads, and enable the “Opt out of interest based advertising” setting. Note: The actual opt-out instructions for each device may differ slightly depending on the operating system and updates. Also, after choosing to opt-out via any of the mechanisms described, if you use a different device or a different browser, or if you delete browser cookies, you may need to repeat the opt-out steps for that particular device or browser. Please be advised that this Provision is not intended to serve as your user manual for your device, and you should always contact the manufacturer to obtain all relevant information on how to withdraw your consent.

Our services are not intended for the use of children (those under the age of 18 or older if the country of your residence determines higher age restrictions). We do not knowingly collect or use personal data from children.

If you become aware that your child has provided us with personal information without your consent, please contact us at [email protected] or via our CMP solution that is always available in the bottom left.

If we discover that we have gathered the personal information of a child, we will promptly take appropriate measures to remove such personal data.

Please pay attention, due to the fact that our blog is maintained with the help of a third-party service, you might need to register before leaving a comment. Please also note that we are not eligible to manage your personal information or data placed in the comment section of our blog by users. In case you need to delete information containing your personal information from the comments on our blog, you’ll have to login into a third-party application or address them directly with your data deletion request.

Be aware, such tools like social media widgets, buttons, social media scripts, hyperlinks to FB, LinkedIn, Google or Instagram, along with Twitter, and Telegram messenger services, belong to the third-party app providers. These third-party app providers may utilize above-mentioned tools for: information collection about your on-site behavior (pages visited), viewing your IP address, and cookies collection in order to optimize and streamline your browsing experience.

All of your actions and the way you interact with these social media tools, features or the social media, gets subjected solely to their privacy policies.

Submitting your data directly through social media, as well as via comments, and forum sections on websites, remember that your personal ID information can be accessed (in case you haven’t restricted your social media privacy settings), and used by the third parties without your consent or pre-agreement.