Rockstar (drink)
Rockstar (branded ROCKST★R) is a popular energy drink. It was created in the United States in 2001. There are over 25 different flavors of the drink. Rockstar is based in Las Vegas, Nevada.
In 2020, Rockstar had a market share of 10% in the energy drink industry.[1] This is the third-largest after Red Bull and Monster Energy.[1]
History
[change | change source]It was founded in 1998 by Russell Weiner, the son of conservative talk show host Michael Savage. The drink was produced by The Coca-Cola Company until February 2009, when PepsiCo took over.[2]
Advertising
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References
[change | change source]- ↑ 1.0 1.1 "Energy Drink Market Share | T4". www.t4.ai. Archived from the original on 2023-04-22. Retrieved 2023-04-22.
- ↑ Casey, Matt (February 19, 2009). "PepsiCo signs deal to distribute Rockstar via Pepsi bottlers". BevNET.com. Retrieved March 28, 2015.
Other websites
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