About
Constantly curious.
The Drum's Future 50 2020
Wee Kim Wee School of…
Articles by Sarah
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With Gratitude: Klook Travel Festival Singapore 2019
With Gratitude: Klook Travel Festival Singapore 2019
By Sarah Wan
Activity
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A huge thank you to Klook Malaysia for equipping us with the vital skills to help others in emergencies🏅. It's empowering to know that we're now…
A huge thank you to Klook Malaysia for equipping us with the vital skills to help others in emergencies🏅. It's empowering to know that we're now…
Liked by Sarah Wan
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Last week, I had the honor of taking ownership of organizing this year’s summit in Bangkok, where our global leadership team came together for a full…
Last week, I had the honor of taking ownership of organizing this year’s summit in Bangkok, where our global leadership team came together for a full…
Liked by Sarah Wan
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From yoga under the stars, to forest bathing and mastering the art of ikebana, Wellness Festival Singapore 2024 (WFS2024) has been truly…
From yoga under the stars, to forest bathing and mastering the art of ikebana, Wellness Festival Singapore 2024 (WFS2024) has been truly…
Liked by Sarah Wan
Experience
Education
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Nanyang Technological University
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Co-author of academic paper "Parody Social Media Accounts: Influence and Impact on Organisations during Crisis"
*Published in Public Relations Review, February 2015
*Presented at the Australia and New Zealand Communication Association (ANZCA) Annual Conference 2013
Head of Festival Management for Perspectives Film Festival 2011 -
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Publications
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Parody social media accounts: Influence and impact on organizations during crisis
Public Relations Review
With the uptake of the use of social media, the communication field has seen a rise in a new phenomenon: parody social media accounts. Through study of five such accounts, this paper shows how parody social media accounts can arise from a crisis or paracrisis, which is “a publicly visible crisis threat” that is triggered online (Coombs & Holladay, 2012, p. 409). The study also examines the behavior of these accounts and how they enforce negative perceptions and impede an organization's efforts…
With the uptake of the use of social media, the communication field has seen a rise in a new phenomenon: parody social media accounts. Through study of five such accounts, this paper shows how parody social media accounts can arise from a crisis or paracrisis, which is “a publicly visible crisis threat” that is triggered online (Coombs & Holladay, 2012, p. 409). The study also examines the behavior of these accounts and how they enforce negative perceptions and impede an organization's efforts and initiatives. Using the social-mediated crisis communication model as its theoretical lens, this study seeks to examine parody social media accounts and their impact on organizations in times of crisis. Finally, the paper also gives recommendations on how organizations can respond effectively to these accounts.
Other authorsSee publication
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With long weekends and school holidays coming up soon, many may be planning to take the opportunity to relax and unwind on a getaway. Klook survey…
With long weekends and school holidays coming up soon, many may be planning to take the opportunity to relax and unwind on a getaway. Klook survey…
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It all started at WIT WebInTravel Japan 2015 when two skinny lads won our startup competition and it’s interesting to hear what Ethan Lin and Eric…
It all started at WIT WebInTravel Japan 2015 when two skinny lads won our startup competition and it’s interesting to hear what Ethan Lin and Eric…
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We're thrilled to announce a new strategic partnership between Klook Philippines and Hospitality Innovators, Inc.(HII)! 🎉 This collaboration marks…
We're thrilled to announce a new strategic partnership between Klook Philippines and Hospitality Innovators, Inc.(HII)! 🎉 This collaboration marks…
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I hit 10M Views ❗ ❗ ❗ Yesterday, I posted a video on Klook's India Instagram page - It has 10M views in 24 Hours! With 750K likes, 2000 comments…
I hit 10M Views ❗ ❗ ❗ Yesterday, I posted a video on Klook's India Instagram page - It has 10M views in 24 Hours! With 750K likes, 2000 comments…
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Our #Taiwan team celebrated #KlookTurns10 with a vibrant media conference last month, featuring our Taiwan GM, Emma Lee, and Klook Brand Endorser of…
Our #Taiwan team celebrated #KlookTurns10 with a vibrant media conference last month, featuring our Taiwan GM, Emma Lee, and Klook Brand Endorser of…
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Thrilled to share that that I've recently started at Airwallex, and what a ride the last 3 months have been - we've landed a spot on the prestigious…
Thrilled to share that that I've recently started at Airwallex, and what a ride the last 3 months have been - we've landed a spot on the prestigious…
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When you travel, do you know how much of your money goes back into the communities you go to? 🤔 It’s a hard number to track on your own, which is…
When you travel, do you know how much of your money goes back into the communities you go to? 🤔 It’s a hard number to track on your own, which is…
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We don't know where we'd be without our dedicated Chief Experience Officers (CEOs). They’re the backbone of G Adventures, changing people's lives…
We don't know where we'd be without our dedicated Chief Experience Officers (CEOs). They’re the backbone of G Adventures, changing people's lives…
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Someone once told me you’re only as valuable as your perspectives: so don’t box in, get out there. As much as possible, that’s what I’ve tried to do…
Someone once told me you’re only as valuable as your perspectives: so don’t box in, get out there. As much as possible, that’s what I’ve tried to do…
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