Rashida Arsiwala

I am a Marketing writer. If 'Last chance to grab' is the subject of an email in my inbox, I delete it unread. I will not go for something simply because it's the last chance to get at it. If I have looked at their previous emails, surely my decision was already made. This 'last chance/few hours' is rushing my purchase, and really is not. Good job on making your funnel (irritating). Try relating and leave out the hard sell. Have patience with me, and I probably will choose patience too. #hardsell #authenticity #engage #sellingtopeople #business #advertising #marketing #authenticity #gigfolklife #gigfolk #thuglife

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My top tips for finding a brilliant writer? 1. Search someone out yourself rather than doing a big shoutout. You know what you're looking for. Search by skills and experience. Make a shortlist. 2. Then maybe do a post asking for writers. Add any extras to your shortlist. Be sure to include rate, timeline, sector and seniority info. 3. Create a list of qualities you want from your writer (mine would include things like an engaging tone of voice, interesting examples, positive reviews/recommendations, relevant experience, etc.). 4. Check which writers possess the most qualities. 5. Narrow down your list to a top 3 (you don't want to waste loads of people's time by getting five or ten people to do a test). 6. Set a (paid) test for them to do. 7. Review the test and also how easy the writer was to communicate with (do they seem like a nice decent person 😀 )/how responsive they were. Check for any red flags! 8. Choose your favourite. 9. Embark on a wonderfully positive long-term relationship. That's the dream! How do you recruit writers? Much love, The Content Wolf. 🐺 #copywritersunite #freelancewriter #content #contentmarketing #freelancewriters #writingjobs #linkedin

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How many lifeless words have you buried today? I was once part of a bustling newsroom, the frenetic clack of keys and paper shuffling, the raw adrenaline of chasing stories. I thrived on the pulse of interview-led content long before it became a B2B buzzword. When I arrived on the marketing scene, it felt like every story was a cadaver, rigor mortis set in by rigid case study templates. The storyline had to fit the mold, the authentic voices of customers hushed by the company's agenda. I pushed against this suffocation, advocating for interviews that let the subject lead the way. But the corporate machinery loves its control, loves to box in and sanitize every narrative until it’s unrecognizable and incredibly dull. I fought. Hard. In fact, I want to give myself partial kudos for the way the tide is turning. Companies now see value in the authenticity of customer-led stories. It’s a messy, unpredictable process, but it’s real. It’s breathing. It’s alive. We’re also moving away from the data myopia that isolated metrics like prisoners in solitary confinement. Progressive organizations are embracing a more holistic approach, seeing the bigger picture instead of drowning in minutiae. This shift is liberating, allowing for narratives that reflect the complexity of our audience’s world. Some businesses are still rigid. They're desperately afraid of losing control. They don't let their customers or even their employees speak freely without forcing some type of editorial control. But control is an illusion. Real stories thrive on chaos, on the unexpected. Everyone clamors for content that feels human, yet most of what we see is as sterile as a morgue. AI can’t capture the unfiltered essence of a real conversation. But talk to professionals, pull insights from different backgrounds and suddenly you have something vibrant and compelling. What’s the worst that can happen? Someone says "buzz of?" If you never ask, you’re already dead. The more you push, the sharper you get. We hesitate to ask for help as if it’s a sin, yet the people in your org are untapped reservoirs of insights. Catch them in transit, grab a quick call and you’ll strike gold. These snippets transform your content, showing how a short conversation can yield multiple LinkedIn posts, generate leads and drive revenue. Promote your content internally. Celebrate your team’s contributions. A public shout-out can resonate deeper than any external campaign. When was the last time you gave yourself a silo check? Don’t let routine be your grave. The status quo is your playground, not your cage. Whether it's overhauling content and communication strategies or empowering every employee to be their own ambassador, keep it real, keep it loud and never, ever conform. Or keep shoveling lifeless words into the ground. The choice is yours. Want more of this? Brooks Lockett interviewed me for his newsletter! As always, check the comments for the link. #contentmarketing #b2b #ThatAshleyAmber

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Myth #2 👇🏽 Writers write in isolation. Reality: While that is a true statement on one level, overall, it is false. As a writer, it is just you and the blank page in front of you, yes. But that is just one part of the writing process, and not even the first part. As I mentioned above, pre-writing and planning come first, and talking to others about your ideas and writing is part of that process. Then, after you sit down and compose the first draft, it is vital to receive feedback from others. Writing workshops and peer responses, mentors, editors, and proofreaders… all can help provide much needed input for you to consider during the revision and editing phases. Before technological advances such as telephones and the internet, writers still created communities in which they corresponded or collaborated with each other. For instance, many wrote letters that sometimes had to be shipped overseas, so they would not receive a response for weeks. Still, they communicated. Today, social media takes the correspondence of old to a whole new level. Still, writers may draft in isolation; however, they flourish in communities. Spacecoast | Rockets | Writing myths | Read | Books to read | Bookclub | Writers | Writing community | Writers block | Reading | Publish | Writing | Book publishers | Rinrac #reading #writingcommunity #writers #rinrac #authentic #authors #books #writing #publishing #spacecoast #rockets #writingmyths #nightlaunch

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