Aseem Puri

Aseem Puri

Singapore
500 connections

About

CEO of Unilever International, Unilever's global white space expansion division covering…

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Activity

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Experience

  • Unilever International

    Singapore, Singapore

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    Singapore

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    Singapore

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    Singapore

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    Singapore

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    Singapore

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    Singapore

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    Singapore

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    Mumbai Area, India

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    Mumbai

Education

Licenses & Certifications

Publications

Projects

  • Digital Jedi University

    The Certified Digital Marketer is the ultimate 200 hour training program being developed by DIGITAL JEDI in partnership with industry bodies like the Institute of Advertising www.ias.org.sg to offer brands, agencies and start ups the most cutting edge and comprehensive Digital Marketing Training in Asia.

    See project
  • 10X Productive Ebook

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    Learn how to get all your work done on time with this powerful ebook.

Honors & Awards

  • Asian Marketing Effectiveness 2015 - Sustained Success

    AME

    BELIEF IN A PHILOSOPHY THAT TURNED A DETERGENT TO A BILLION DOLLAR BRAND IN 3 YEARS! OMO, a detergent brand, was the undisputed market leader in Vietnam. The category was saturated and stood at a 98% penetration. New players got very aggressive from 2011.

    How we did it : By bringing the idea of "children learn when they get dirty" to life in Vietnam by show casing how behind a stain is a beautiful act of compassion and kindness. Integrated social lead campaigns that drove talkability…

    BELIEF IN A PHILOSOPHY THAT TURNED A DETERGENT TO A BILLION DOLLAR BRAND IN 3 YEARS! OMO, a detergent brand, was the undisputed market leader in Vietnam. The category was saturated and stood at a 98% penetration. New players got very aggressive from 2011.

    How we did it : By bringing the idea of "children learn when they get dirty" to life in Vietnam by show casing how behind a stain is a beautiful act of compassion and kindness. Integrated social lead campaigns that drove talkability, over 50% organic reach online, drove sales and improved brand equity.

    Our attribute for ‘children are free to get dirty’ moved 14 points & stands at 94 points – THE HIGHEST EVER!

    BETWEEN 2012 & 2014 OMO HAS DOUBLED ITS VALUE IN US$:
    From 618 million US$ (2009-2011) to 1.05 BILLION US$

  • APAC Effies - Gold for Sustained Effectiveness

    APAC Effies

    Gold Effies for Sustained Effectiveness across South East Asia in building the new category of Liquid detergents and breaking the century old habit of powders.

  • Marketing Excellence Award

    World CMO Council

Languages

  • English

    Native or bilingual proficiency

  • Hindi

    Native or bilingual proficiency

Organizations

  • Institute of Advertising Council

    Council Member

    - Present

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