Wavemaker Asia-Pacific reposted this
The future of data is here, and it's privacy-first. 🔐 GroupM and Meta's recent event in Singapore, "The Next Era of Growth: Privacy First, Better Data Next," was a resounding success! We were joined by industry leaders and like-minded, future-forward clients, as we dove deep into the future of data-driven marketing — all eager to explore how brands can thrive in a privacy-first world. L'Oréal, a true innovator in the space, shared their inspiring 3-year journey towards prioritizing 1st Party Data. Their insights, alongside key takeaways from GroupM and Meta experts, provided a roadmap to: - Unlock growth through effective data strategies in a changing landscape. - Navigate the complexities of data privacy and leverage its opportunities. - Harness the power of AI and data quality for enhanced marketing outcomes. This is just the beginning! GroupM is committed to empowering businesses with the knowledge and tools needed to thrive in this new era. #GroupMAPAC