Mondelēz International's Cadbury is harnessing Generative AI to celebrate the unsung heroes of community sports in Australia and New Zealand via its 'Give a Cheer to a Volunteer' campaign 🏀 The campaign, developed and produced with Mondelēz International by WPP's Ogilvy, Wavemaker and Hogarth provides people with a fun way to express gratitude for the efforts of volunteers 👏🏼 By incorporating a specially developed consumer-facing AI tool that allows users to create animated and personalised videos featuring a volunteer they’d like to thank, these videos can be produced and shared on social media to highlight the incredible contributions by volunteers in their lives 🌟🧡 Create your personalised film and share! ⬇️ https://lnkd.in/gmv422jy Read more: https://lnkd.in/g3anJH7q Wavemaker ANZ GroupM #GenAI #personalisation #purpose
Wavemaker Asia-Pacific
Advertising Services
Positively provoking growth for our clients and our people
About us
At Wavemaker we believe there is always a better way to grow. We know that growth models of the past will not serve the future. Established approaches and traditional thinking are being exploded in every sector, in every market. But exceptional growth requires uncomfortable change – and this change demands courage, from our clients and from our people. That’s why we’ve built Provocative Planning, a way of working powered by our spirit of restless enquiry in pursuit of better outcomes. It rejects traditional linear planning in favour of a modular approach, fusing machine learning and human intelligence in a unique way that gets the best from both. The three growth modules in Provocative Planning – Unlock, Maximize and Transform – provoke growth at different speeds, for today, ongoing, and for tomorrow. Positive Provocation empowers our people every bit as much it does our clients. It inspires us to be well-informed, careful listeners with the confidence and knowledge to ask tough questions. We become more confident, more courageous, more capable. When we positively provoke, we Grow Fearless. We shape consumers’ brand decisions and experiences through media, content and technology. Wavemaker’s Provocative Planning is fuelled by the world’s most powerful consumer decision-making data. This means we know where and how you can win customers. The intelligent insight this provides feeds our world-class precision capabilities in every area of our business, from planning and activation, to our integrated practices such as ecommerce and content – provoking growth for many of the world’s leading brands and businesses. #GrowFearless #PositiveProvocation
- Website
-
https://wavemakerglobal.com/
External link for Wavemaker Asia-Pacific
- Industry
- Advertising Services
- Company size
- 1,001-5,000 employees
- Headquarters
- Singapore
- Type
- Public Company
- Specialties
- media, addressability, ecommerce, advertising, marketing, business, technology, data, content, performance, consumer insights, addressability, precision, and analytics
Locations
-
Primary
18 Cross Street, Cross Street Exchange #04-01, Singapore 048423
Singapore, SG
Employees at Wavemaker Asia-Pacific
Updates
-
Wavemaker Asia-Pacific reposted this
How to unbox success this Amazon Prime Day 🎁 The online shopping arena has never been so competitive for brands and marketers. In 2024, shoppers are savvier and younger, tech innovations are set to rule platforms, and disruption is the key to dominating Prime Day. Wavemaker’s Commerce experts, Michelle Chernack, Briana Finelli, Jaelyn Franzoi and Adrienne Rowland, share their consumer shopping provocations. From shaping pre-event audience development to supporting in-event media optimisation and nailing Gen Z marketing, consider this your Prime Day cheat sheet 👇 Wavemaker US #Amazon #PrimeDay #AmazonPrimeDay #commerce #AmazonMarketingCloud
-
Game Face, game on! 🏈 Colgate has teamed up with the AFL - Australian Football League (AFL) to launch a new campaign titled 'Game Face', building on its existing partnership as 'Official Smile of the AFL'. The campaign, which features creative from VML and media buy by Wavemaker ANZ, is based on research published in the Psychology of Sport and Exercise journal, which suggests that smiling can improve an individual’s mood, making athletes feel more relaxed and confident. Group Director, Content & Partnerships, Wavemaker ANZ, Alexia Antonis, said: "Colgate has been a long-standing official partner of the AFL, a sport anchored in Australian culture. It’s such a privilege to bring the new campaign to life through media channels that complement the spirit of the game, and connect with AFL fans in ways that make them smile." "Seven’s AFL broadcast has been a strong launch pad for Colgates’ Game Face film, reaching large audiences and delivering impactful integrated and contextually relevant placements that strengthen the campaign message – putting smiles on more fans’ faces.", she added. https://lnkd.in/guagPhCt #SmileStrong #partnerships Colgate-Palmolive Wavemaker GroupM WPP
-
-
🎉 We are incredibly proud of Wavemaker Indonesia's top spot on the MMA SMARTIES Business Impact Index! In partnership with WARC, it is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers, brands and solution providers driving significant business impact. 🟠 Proving that positively provocating, innovative, results-driven marketing makes a real difference. https://lnkd.in/g9ij4FRS MMA Global Indonesia MMA Global APAC MMA Global Wavemaker #advertising #media #effectiveness
-
-
🥊 Breaking boundaries with beauty and tech! 🏳️🌈 For Pride month in June, Wavemaker Thailand partnered with Garnier Thailand and Aircards to launch a groundbreaking campaign "Remove your Makeup, Never your Pride" celebrating diversity and individuality. Together, they harnessed the power of Generative AI and live interactive DOOH to create a personalized interactive digital canvas, allowing individuals to express their unique identities on a massive scale. By replacing negative words with positive affirmations, participants generated personalized images that represented their unique personalities and characters 🌈🙆♀️ 🙆♂️✨ Garnier’s General Manager, Sumitra Akararojkit commented: “At Garnier, we see our brand as beauty democratizer delivering beauty for all regardless of age, skin tone and genders. We are proud to build inclusiveness in Thailand together with our partners, Wavemaker and Aircards through our recent Micellar Pride campaign with very engaging and interactive experience. Everyone can take part in our campaign to drive the encouragement of positive perception of themselves like never before.” Wavemaker Thailand's Managing Director, Christopher Orcutt added: “L'Oréal Group has been a great partner in breaking boundaries of beauty with AI. We are so proud to be working with L’Oreal Group to enhance our engagement with consumers and at the same time build personalized experiences in beauty through technology.” Read all about it ➡️ https://lnkd.in/gPZQ9Zfd #Beautytech #Pride #DEI #GenerativeAI #Innovation #OOH
-
Wavemaker Asia-Pacific reposted this
We are thrilled to announce that Wavemaker has successfully secured the media mandate for BYD. BYD has grown to become the world's largest manufacturer of plug-in electric vehicles. We are excited to bring our innovative and strategic approach to help elevate BYD's brand presence and drive growth. #wavemaker #groupm #byd #wavemakerpakistan
-
-
Wavemaker Asia-Pacific reposted this
AXA Hong Kong and Macau has launched a new “One step ahead” campaign to showcase the importance of taking a more proactive stance when it comes to consumers' health. To embody the spirit of staying one step ahead, AXA has partnered with creative agency Publicis and media agency Wavemaker to launch a campaign featuring local actress Grace Chan (pictured). Angela Wong, chief marketing and customer officer, AXA Hong Kong and Macau, said, "AXA's commitment to our customers extends beyond just providing continued protection. Our forward-thinking approach delivers truly comprehensive coverage, offering advanced protection and helping customers prevent health risks before their conditions worsen. ” #campaign #insurance
-
Wavemaker Asia-Pacific reposted this
#AgencyReportCard #2023 Wavemaker Asia-Pacific With a sharp ascent to the top spot in Campaign’s Media rankings for 2023, Wavemaker had a solid year of performance even amidst an uncertain economic landscape. https://lnkd.in/gY3B6SW7
Agency Report Card 2023: Wavemaker | Advertising | Campaign Asia
campaignasia.com
-
Mercedes-AMG, the luxury performance branch of Mercedes-Benz is celebrated for its commitment to "extraordinary driving" and the pursuit of the ultimate lifestyle. However, its exorbitant price tag means not everyone can indulge in the performance, luxury, striking looks, and formidable power of the Mercedes-AMG SL. Consequently, finding a more effective way to connect with a broad swath of the Chinese audience and build a bridge between individuals and automobiles becomes essential. 🟠 In essence, the challenge calls for a sophisticated and impactful strategy to immerse consumers in its distinctive brand narratives and captivating experiences. The solution? Artistic Marketing. "GroupM Wavemaker is a trusted ally of Mercedes-Benz," affirmed Samuel Hun, Head of Automotive Brand Communication, Wavemaker China, emphasising their dedication to providing consumers with tailored and innovative marketing solutions. With this campaign, Mercedes-Benz has made significant strides in integrated artistic marketing, setting a new standard for the sector. Click below to read in full: Wavemaker X WARC: CMO Survival Guide ⬇️ https://lnkd.in/g5YmgJsP
-
Wavemaker Asia-Pacific reposted this
What an incredible week. So good to spend time with our amazing clients and partners and have a moment to connect beyond the day-to-day and feel the power of true partnership. Thank you to everyone I spent time with, I know how busy you all are! I'm very proud of our teams for winning 19 Lions 🏆 for Wavemaker, bringing it to 90 in total for GroupM and helping WPP earn the title of Most Creative Company. A special mention to DoorDash and Kofi Amoo-Gottfried for winning the Titanium Grand Prix with their stunning Super Bowl campaign ‘All-the-Ads’, created by Wavemaker and Wieden Kennedy in the US. Here's to another year of creative brilliance and positively provoking campaigns! Check out our recap of the key themes and best work from the festival 👇 #MediaCreativity #PositiveProvocation https://lnkd.in/ehtAks9k
The Cannes Lions Media Wrap 2024 - Wavemaker Global
wavemakerglobal.com