VaynerMedia APAC

VAYNERMEDIA APAC INVITES YOU TO OUR VERY FIRST CREATORS CIRCLE ◉ ◌ ◍ ◎ ● A #community event by #creatives, for creatives — to hang out and hear from legendary voices. Made for creators and makers, these episodic events are open to all. For Episode 1 “The World’s Your Stage”, we’ll have Steve Lawler / Mojoko (Founder of EYEYAH!), Audrey Chia (Founder, Close With Copy), and VJ ANAND (ECD at VaynerMedia EMEA and Global Creative Operations at VaynerMedia). These international creative directors and A.I. expert will share with us what it means to be a local creative on a global stage, and how creators are the future. 💥 WHERE & WHEN 💥 Friday 2 August 12 pm - 2.30 pm (Registration at 11.45 am) VaynerMedia APAC Office 1557 Keppel Road, #03-02 💥 WHAT TO EXPECT 💥 Talks 💬 Pizzas 🍕 Beers and refreshments 🍻 Chit-chats 💕 💥 RSVP HERE 💥 https://lnkd.in/gb3Bep4f #Creative #Creators

💡When your brand drops a comment on another’s channel, it serves as a form of content. A thoughtful comment on posts expands awareness and drives traffic back to your own channel. Comments place your brand in the right places, enabling your brand to connect with new audiences, or even participate in Culture (or social conversations). Yesterday: Replying to comments as part of community management. Today & tomorrow: Thoughtful comments as the creative 🚀 #social #socialmedia #marketing #digitalmarketing #tiktok VaynerMedia APAC VaynerMedia

FEAR ISN'T JUST A BARRIER; IT'S THE KEY TO OUR GREATEST SUCCESSES 🔑 We love this thought piece from Melanie Cook on how fear and performance are interrelated in embracing a new #mindset. The fear of abandoning traditional #marketing methods can hinder progress, but once #brands see how adopting a social-first approach can positively impact performance, the transformation is undeniable. Read the full story below! Thanks, LBBonline - Little Black Book and Tom Loudon, as always! 🌟 #Marketing #Social #SocialAtTheCentre #Advertising #Interview #ThoughtLeadership

ATTENTION IS FLEETING 💫💫💫 But here's the catch – UNDERPRICED ATTENTION is even more so! 🔥 As VP of Strategy at VaynerMedia Consulting Hayley Grant succinctly put it: The #platforms and spaces where you can find underpriced attention are often overlooked because nobody (or very few brands) has ventured there yet. This means there might not always be "data" to justify or prove RESULTS AT scale💡 Brands need to spot the POTENTIAL FOR scale and make bold choices in #social media to capture this underpriced attention. #Marketers at all levels need to be part of the bold minority that seizes these opportunities before cost catches up ⬆️ #SocialMedia #Marketing #Advertising #Brands #Attention #Underpriced

🎥 ULTRA-SHORT, GIF-LIKE CLIPS ARE MAKING A HUGE COMEBACK ✨ These quick loops catch eyes, rack up repeated #views, and tell algorithms that your content is 🔥, boosting your #reach –– especially on platforms like LinkedIn, Facebook, Instagram, and YouTube Shorts. Reels on Facebook and Instagram are especially powerful, as they’re shown on both FYPs and feeds, offering maximum #exposure. On the flip side, since TikTok's FYP #algorithm update in May, ultra-short, GIF-like clips are getting limited love there! #SocialMedia #Content #Creation #Hacks #Tips #Platforms #LinkedIn #Facebook #Instagram #YouTube

Hello folks, can you believe we’re already halfway through 2024? Here are the most interesting updates from the social platform world in the first half of the year that you need to know if you're a marketer: Social continues to grow as a core marketing engine, not an afterthought in the marketing department. From free organic distribution to bottom-up community influence, your social platforms are now major entertainment and discovery hubs, capturing the majority of consumer attention. 🔍 TikTok is rapidly becoming a discovery platform, enhancing its search capabilities. With the hidden “Creator Search Insights” tool and detailed search queries and traffic sources in content analytics, social search is emerging as a core pillar of the TikTok product. This is a train not to be missed! 👥 Instagram's CEO, Adam Mosseri, continues to emphasize that follower count is less important. Shares and engagement metrics are better indications of your content performance! 🖊️ Instagram is finally migrating fully into the Interest Graph. The updated algorithm now exposes your posts (feed or Reels) to an initial audience before expanding to those most likely to enjoy your content. Creative is going to be your best weapon on Instagram too now to find the right audience. 📢 Both Facebook & Instagram are enhancing tools for brands to nurture loyalty with Broadcast Channels and selective “Close Friends”-type of distribution. Facebook Broadcast Channels will even allow brands to share content with subscribers before it appears on the feed! 😱 YouTube, the second-largest search engine after Google, is upgrading its search functionality to display results based on specific segments of long-form videos. This could generate a huge wealth of information and long-tail traffic. YouTube is seriously one of the most underrated platforms right now! And that’s just the first half of the year! The social media landscape is rapidly transforming the way we approach marketing. As consumer behaviors evolve, the platforms continue to bring out new tools to place social media at the center of daily life, and your marketing strategy. #social #marketing #socialmedia #digitalmarketing VaynerMedia APAC

🚀 Unlock the Power of Social Search with TikTok's Content Gap Tool! Have you heard of Social Search? TikTok's update to its Creator Search Insight tool, dubbed "Content Gap", is revolutionising #content creation for brands, creators, and everyone in between –– with these insights, you'll be able to uncover #trends based on SEARCH volume, giving you a clear edge in the race to virality. Content Gap reveals what people are searching for but not finding enough of –– a goldmine of high-demand, low-supply content. Read that again. And we are OBSESSED 🌟 In this era of social #search and search fragmentation, ensuring your channel caters to related searches can skyrocket your video #views and drive sustainable #growth for your brand. This is especially crucial for brands with high-consideration products where consumers need time and detailed info (e.g. benefits, how-tos, etc.) before making purchase decisions. 💡 Top Tips to Leverage Content Gap 💡 🎯 Use Your Brand Account – Always access the tool via your brand account to get tailored content #insights 🎯 Dive Deep – Go beyond the surface of the “Content Gap” by reviewing example content and exploring "Related Searches" too 🎯 Local Relevance – Customise global recommendations by adding your country’s name to identify market-specific search results As more platforms increasingly develop their own insights and #analytics tools to help creators craft better content, these resources remain underutilised but highly relevant! Consider incorporating features like TikTok Creator Search Insight, Snapchat Trends, Instagram Inspirations and more to stay ahead of the curve, create impactful content and keep building brand on social. #SocialMedia #SocialSearch #Content #Creation #Brand #TikTok #ContentGap

Shared some thoughts with Ad Age about how to put social at the center of your marketing 👇 VaynerMedia claims to have “no social media team,” according to Nick Miaritis, its chief client officer. Instead, the whole company is “built with social at the center,” he said. The agency, which employs hundreds of creators, begins its strategic process by identifying “cohorts,” a brand’s various audiences, for which its creatives then make dozens of social ads. VaynerMedia uses the feedback to those ads to inform next steps, such as media buying and creative. Miaritis pointed to VaynerMedia’s 2020 Super Bowl campaign around Mr. Peanut, where it killed off Planters’ 104-year-old spokesnut, as an example. “I could show you 150 social ads that informed that decision,” he said. “We’re creating social media advertising for insights every day to inform those things, rather than doing it in a fake setting, like a focus group.” VaynerMedia Maddie H. Harriet Flory Ewan Larkin #advertising #socialmedia #marketing

It was wonderful sharing the stage with Zhao Yang Ng on the topic of Flexible Work Arrangement (FWA) happening very soon in Singapore 🇸🇬, love the pragmatic recommendations and conversations throughout the session, the importance of having a sense of belonging and how we should never forget talent experiences, had a lovely time sharing approaches we have at VaynerMedia APAC and learn together with the audience. 🫶 It was so good catching up with other HR peers Archana Srinivasan and with Ronnie Lim learning together on a diverse variety of topics too. 🙌 Thank you Human Resources Online Sabarish P Priya Sunil Aditi Sharma Kalra for the invitation. ❤️ #MomentsThatMatter #FWASingapore

"For us, as we scale globally, even within the US where we started our company, we think about the consumer in a hundred different ways, not in one or two ways. This framework of marketing has worked well for us in other markets because we don't think monolithic. We think in a world of thousands of pebbles, not one boulder... An incredible market like India, when people talk about its complexities, dialects and all this, for us, is normal. because we think in consumer cohorts." – Gary Vaynerchuk, Chairman of VaynerX, CEO of VaynerMedia Thank you for the amazing front-page feature in your paper AND online story, Glynda Alves and ET BrandEquity! 🎉 ✨ Tim Lindley Salman Moin Shrey Khetarpal Melanie Cook Marc Langenfeld Jon Kee Jonathan Gerard woei hern chan Michelle Tsui Dawn Wong Louise Chan Violy Guevarra Dina Castelino Kota Murakami Monchaya K. Amy Bradshaw